Top 48 Fashion magazines in Japan
This curated ranking covers the 48 largest fashion magazines in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Makeup Lessons, Nylon (magazine) and W (magazine) lead the list with a combined estimated audience of 6,449,720 people. Across all 48 entries the average audience size is 196,790, and the largest, Makeup Lessons, reaches around 4,206,406 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each fashion magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Makeup Lessons |
4,206,406 | 8.4% | Fashion magazine | Beauty & Wellness |
| 2 |  Nylon (magazine) |
1,824,929 | 25.1% | Fashion magazine | Fashion & Accessoires |
| 3 |  W (magazine) |
418,385 | 3.5% | Fashion magazine | Fashion & Accessoires |
| 4 |  Stil in Berlin |
298,290 | 0.8% | Fashion magazine | Fashion & Accessoires |
| 5 |  Bustle |
290,346 | 7.2% | Fashion magazine | Fashion & Accessoires |
| 6 |  Vogue |
254,103 | 10.8% | Fashion magazine | Fashion & Accessoires |
| 7 |  Closer (magazine) |
245,211 | 3.2% | Fashion magazine | Fashion & Accessoires |
| 8 |  I-D |
209,383 | 8.5% | Fashion magazine | Fashion & Accessoires |
| 9 |  Elle (magazine) |
208,342 | 1.9% | Fashion magazine | Fashion & Accessoires |
| 10 |  Out (magazine) |
177,484 | 2.2% | Fashion magazine | Fashion & Accessoires |
| 11 |  Jolie (magazine) |
174,049 | 7.9% | Fashion magazine | Fashion & Accessoires |
| 12 |  XXL (magazine) |
160,431 | 2.4% | Fashion magazine | Fashion & Accessoires |
| 13 |  Condé Nast |
99,568 | 2.6% | Fashion magazine | Fashion & Accessoires |
| 14 |  GQ |
85,350 | 0.6% | Fashion magazine | Fashion & Accessoires |
| 15 |  Sneaker Freaker |
79,307 | 3.1% | Fashion magazine | Fashion & Accessoires |
| 16 |  Marie Claire |
77,110 | 2.5% | Fashion magazine | Fashion & Accessoires |
| 17 |  Harper's Bazaar |
72,539 | 8.8% | Fashion magazine | Fashion & Accessoires |
| 18 |  Vogue Paris |
71,718 | 8.6% | Fashion magazine | Fashion & Accessoires |
| 19 |  Shape (magazine) |
57,295 | 1.4% | Fashion magazine | Fashion & Accessoires |
| 20 |  Glamour (magazine) |
53,513 | 1.9% | Fashion magazine | Fashion & Accessoires |
| 21 |  Vanity Fair (magazine) |
51,431 | 0.2% | Fashion magazine | Fashion & Accessoires |
| 22 |  Vogue Italia |
48,993 | 6.0% | Fashion magazine | Fashion & Accessoires |
| 23 |  Esquire (magazine) |
43,083 | 1.1% | Fashion magazine | Fashion & Accessoires |
| 24 |  Women's Wear Daily |
41,221 | 5.7% | Fashion magazine | Fashion & Accessoires |
| 25 |  Dazed & Confused (magazine) |
36,225 | 0.4% | Fashion magazine | Fashion & Accessoires |
| 26 |  FHM |
30,590 | 0.9% | Fashion magazine | Fashion & Accessoires |
| 27 |  InStyle |
25,395 | 1.3% | Fashion magazine | Fashion & Accessoires |
| 28 |  Life & Style (magazine) |
16,249 | 1.8% | Fashion magazine | Fashion & Accessoires |
| 29 |  Cosmopolitan (magazine) |
14,601 | 0.2% | Fashion magazine | Fashion & Accessoires |
| 30 |  Women's Health (magazine) |
9,618 | 4.7% | Fashion magazine | Fashion & Accessoires |
| 31 |  Brigitte (magazine) |
9,475 | 0.5% | Fashion magazine | Fashion & Accessoires |
| 32 |  Tattoo Spirit |
9,187 | 6.1% | Fashion magazine | Fashion & Accessoires |
| 33 |  YesStyle.com |
7,957 | 8.6% | Fashion magazine | Fashion & Accessoires |
| 34 |  Teen Vogue |
7,853 | 2.9% | Fashion magazine | Fashion & Accessoires |
| 35 |  Tattoo Magazine |
5,750 | 5.3% | Fashion magazine | Fashion & Accessoires |
| 36 |  freundin |
5,416 | 0.1% | Fashion magazine | Fashion & Accessoires |
| 37 |  Another Magazine |
5,122 | 4.2% | Fashion magazine | Fashion & Accessoires |
| 38 |  Cosmopolitan UK |
4,583 | 0.3% | Fashion magazine | Fashion & Accessoires |
| 39 |  Latina (magazine) |
2,886 | 0.1% | Fashion magazine | Fashion & Accessoires |
| 40 |  STYLIGHT |
2,089 | 0.8% | Fashion magazine | Fashion & Accessoires |
| 41 |  Rebel Circus |
1,826 | 2.1% | Fashion magazine | Fashion & Accessoires |
| 42 |  Cultura Colectiva |
1,505 | 0.5% | Fashion magazine | Fashion & Accessoires |
| 43 |  GLAMOUR UK |
557 | 0.2% | Fashion magazine | Fashion & Accessoires |
| 44 |  glamour germany |
255 | 1.0% | Fashion magazine | Fashion & Accessoires |
| 45 |  Women's Health & Fitness Magazine |
100 | 0.3% | Fashion magazine | Fashion & Accessoires |
| 46 |  Men's Health Deutschland |
94 | 0.9% | Fashion magazine | Fashion & Accessoires |
| 47 |  Hejab Fashion Magazine |
89 | 0.6% | Fashion magazine | Fashion & Accessoires |
| 48 |  T: The New York Times Style Magazine |
50 | 0.1% | Fashion magazine | Fashion & Accessoires |
Frequently asked questions
How is this Top 48 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each fashion magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion magazine in Japan?
Makeup Lessons currently leads with an estimated audience of 4,206,406 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.