How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | JJill Stuart | 3.4M | 95.5% | 31.7 | 79.4% | Fashion designer |
| 2 | VVivienne Westwood | 2.9M | 13.4% | 30.4 | 66.0% | Fashion designer |
| 3 | DDries van Noten | 1.2M | 18.9% | 31.6 | 58.7% | Fashion designer |
| 4 | AAnna Sui | 1M | 61.7% | 31.5 | 83.3% | Fashion designer |
| 5 | SSteven Alan | 914k | 81.0% | 35.1 | 63.7% | Fashion designer |
| 6 | MMargaret Howell | 777k | 67.8% | 38.1 | 59.8% | Fashion designer |
| 7 | RRoger Vivier | 609k | 21.6% | 36.4 | 77.0% | Fashion designer |
| 8 | KKarl Lagerfeld | 504k | 3.4% | 30.9 | 59.9% | Fashion designer |
| 9 | JJean Paul Gaultier | 455k | 2.1% | 28.8 | 66.8% | Fashion designer |
| 10 | AAgnès b. | 311k | 66.3% | 38.2 | 76.7% | Fashion designer |
| 11 | AAnya Hindmarch | 290k | 25.5% | 37.7 | 66.6% | Fashion designer |
| 12 | AAnn Demeulemeester | 277k | 20.0% | 41.6 | 54.9% | Fashion designer |
| 13 | JJunya Watanabe | 235k | 33.5% | 31.4 | 52.7% | Fashion designer |
| 14 | EEmporio Armani | 221k | 3.9% | 29.2 | 55.0% | Fashion designer |
| 15 | AArne Jacobsen | 206k | 13.9% | 37.1 | 63.7% | Fashion designer |
| 16 | AAdolfo Domínguez | 191k | 3.2% | 37.2 | 63.2% | Fashion designer |
| 17 | HHedi Slimane | 186k | 11.4% | 33.9 | 59.5% | Fashion designer |
| 18 | PPhilippe Starck | 135k | 9.2% | 37.7 | 63.5% | Fashion designer |
| 19 | SSalvatore Ferragamo | 130k | 2.7% | 32.7 | 60.9% | Fashion designer |
| 20 | EElie Saab | 126k | 3.3% | 32.7 | 64.3% | Fashion designer |
| 21 | GGianni Versace | 124k | 5.2% | 35.8 | 63.6% | Fashion designer |
| 22 | HHiroshi Fujiwara | 119k | 61.7% | 36.0 | 50.1% | Fashion designer |
| 23 | SSimone Rocha | 109k | 21.8% | 28.1 | 68.7% | Fashion designer |
| 24 | KKendra Scott | 105k | 1.1% | 29.5 | 72.1% | Fashion designer |
| 25 | RRei Kawakubo | 84k | 16.2% | 31.4 | 56.1% | Fashion designer |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each fashion designer by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion designer in Japan?
Jill Stuart currently leads with an estimated audience of 3.4M people in Japan.