Top 37 Outdoors in Japan
This curated ranking covers the 37 largest outdoors in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. The North Face, Arc'teryx and L.L.Bean lead the list with a combined estimated audience of 15,254,478 people. Across all 37 entries the average audience size is 708,066, and the largest, The North Face, reaches around 9,282,641 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each outdoor, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  The North Face |
9,282,641 | 15.8% | Outdoor | Fashion & Accessoires |
| 2 |  Arc'teryx |
3,932,205 | 14.5% | Outdoor | Fashion & Accessoires |
| 3 |  L.L.Bean |
2,039,632 | 8.3% | Outdoor | Fashion & Accessoires |
| 4 |  The Timberland Company |
1,792,929 | 5.8% | Outdoor | Fashion & Accessoires |
| 5 |  Barbour |
1,766,748 | 13.2% | Outdoor | Fashion & Accessoires |
| 6 |  Helly Hansen |
1,240,291 | 6.2% | Outdoor | Fashion & Accessoires |
| 7 |  REI |
1,195,570 | 2.7% | Outdoor | Fashion & Accessoires |
| 8 |  Gore-Tex |
729,604 | 12.0% | Outdoor | Fashion & Accessoires |
| 9 |  Merrell (company) |
696,135 | 8.7% | Outdoor | Fashion & Accessoires |
| 10 |  Rains |
650,686 | 3.7% | Outdoor | Fashion & Accessoires |
| 11 |  Mammut |
597,988 | 18.8% | Outdoor | Fashion & Accessoires |
| 12 |  Jack Wolfskin |
413,152 | 6.0% | Outdoor | Fashion & Accessoires |
| 13 |  Vivobarefoot |
300,697 | 7.0% | Outdoor | Fashion & Accessoires |
| 14 |  Haglöfs |
293,161 | 9.8% | Outdoor | Fashion & Accessoires |
| 15 |  Aigle |
279,626 | 18.2% | Outdoor | Fashion & Accessoires |
| 16 |  Mountain Hardwear |
166,312 | 7.2% | Outdoor | Fashion & Accessoires |
| 17 |  Hunter Boots |
126,581 | 5.9% | Outdoor | Fashion & Accessoires |
| 18 |  Norrøna |
114,987 | 2.0% | Outdoor | Fashion & Accessoires |
| 19 |  Peak Performance |
89,424 | 2.5% | Outdoor | Fashion & Accessoires |
| 20 |  Outdoor Research |
75,596 | 4.0% | Outdoor | Fashion & Accessoires |
| 21 |  camelbak |
71,406 | 4.8% | Outdoor | Fashion & Accessoires |
| 22 |  Berghaus |
69,988 | 4.0% | Outdoor | Fashion & Accessoires |
| 23 |  Norrona |
48,286 | 2.8% | Outdoor | Fashion & Accessoires |
| 24 |  Adidas Terrex |
40,476 | 1.1% | Outdoor | Fashion & Accessoires |
| 25 |  Petzl |
40,240 | 3.3% | Outdoor | Fashion & Accessoires |
| 26 |  Mountain Warehouse |
34,852 | 0.4% | Outdoor | Fashion & Accessoires |
| 27 |  Vaude |
34,058 | 2.0% | Outdoor | Fashion & Accessoires |
| 28 |  Ortlieb |
25,217 | 2.5% | Outdoor | Fashion & Accessoires |
| 29 |  ORTOVOX |
20,086 | 2.2% | Outdoor | Fashion & Accessoires |
| 30 |  Gosport |
11,707 | 2.3% | Outdoor | Fashion & Accessoires |
| 31 |  Stutterheim |
10,898 | 3.8% | Outdoor | Fashion & Accessoires |
| 32 |  Revolution Race |
1,758 | 0.0% | Outdoor | Fashion & Accessoires |
| 33 |  Mossy Oak |
1,489 | 2.1% | Outdoor | Fashion & Accessoires |
| 34 |  Maloja |
1,431 | 0.3% | Outdoor | Fashion & Accessoires |
| 35 |  Legendary Whitetails |
1,297 | 0.3% | Outdoor | Fashion & Accessoires |
| 36 |  Schöffel |
953 | 0.3% | Outdoor | Fashion & Accessoires |
| 37 |  Mammut Sports Group |
366 | 5.3% | Outdoor | Fashion & Accessoires |
Frequently asked questions
How is this Top 37 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each outdoor by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest outdoor in Japan?
The North Face currently leads with an estimated audience of 9,282,641 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.