Top 50 Luxury fashions in Japan
This curated ranking covers the 50 largest luxury fashions in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 103 luxury fashions tracked in Japan, the 50 ranked here account for the largest measured audience reach. Chanel, Gucci and Louis Vuitton lead the list with a combined estimated audience of 44,760,071 people. Across all 50 entries the average audience size is 3,095,492, and the largest, Chanel, reaches around 15,413,087 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each luxury fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Chanel |
15,413,087 | 13.0% | Luxury fashion | Fashion & Accessoires |
| 2 |  Gucci |
15,295,752 | 13.4% | Luxury fashion | Fashion & Accessoires |
| 3 |  Louis Vuitton |
14,051,232 | 9.4% | Luxury fashion | Fashion & Accessoires |
| 4 |  Prada |
12,421,667 | 15.7% | Luxury fashion | Fashion & Accessoires |
| 5 |  Hermès |
12,227,021 | 12.0% | Luxury fashion | Fashion & Accessoires |
| 6 |  Balenciaga |
11,453,858 | 16.2% | Luxury fashion | Fashion & Accessoires |
| 7 |  Miu Miu |
11,004,561 | 29.4% | Luxury fashion | Fashion & Accessoires |
| 8 |  Fendi |
10,865,229 | 23.2% | Luxury fashion | Fashion & Accessoires |
| 9 |  Burberry |
7,443,017 | 11.4% | Luxury fashion | Fashion & Accessoires |
| 10 |  Maison Margiela |
6,352,498 | 29.4% | Luxury fashion | Fashion & Accessoires |
| 11 |  Moncler |
4,452,315 | 16.5% | Luxury fashion | Fashion & Accessoires |
| 12 |  Céline |
4,444,816 | 22.0% | Luxury fashion | Fashion & Accessoires |
| 13 |  Valentino |
3,892,675 | 15.0% | Luxury fashion | Fashion & Accessoires |
| 14 |  Jil Sander |
3,034,993 | 50.5% | Luxury fashion | Fashion & Accessoires |
| 15 |  LOEWE |
2,987,366 | 17.1% | Luxury fashion | Fashion & Accessoires |
| 16 |  Yohji Yamamoto |
2,013,829 | 40.5% | Luxury fashion | Fashion & Accessoires |
| 17 |  Rick Owens |
1,619,069 | 14.9% | Luxury fashion | Fashion & Accessoires |
| 18 |  paul smith |
1,519,295 | 18.5% | Luxury fashion | Fashion & Accessoires |
| 19 |  Chrome Hears |
1,458,805 | 11.1% | Luxury fashion | Business & Career |
| 20 |  Loro Piana |
1,266,872 | 6.6% | Luxury fashion | Fashion & Accessoires |
| 21 |  The Row |
1,222,079 | 25.6% | Luxury fashion | Fashion & Accessoires |
| 22 |  Thom Browne |
1,166,762 | 23.5% | Luxury fashion | Fashion & Accessoires |
| 23 |  Goyard |
1,001,633 | 10.0% | Luxury fashion | Fashion & Accessoires |
| 24 |  MCM |
782,130 | 16.5% | Luxury fashion | Fashion & Accessoires |
| 25 |  Brunello Cucinelli |
774,591 | 10.2% | Luxury fashion | Fashion & Accessoires |
| 26 |  Our Legacy |
673,901 | 41.8% | Luxury fashion | Fashion & Accessoires |
| 27 |  Mulberry (company) |
568,563 | 6.7% | Luxury fashion | Fashion & Accessoires |
| 28 |  Etro |
551,155 | 17.4% | Luxury fashion | Fashion & Accessoires |
| 29 |  AMIRI |
538,846 | 9.4% | Luxury fashion | Fashion & Accessoires |
| 30 |  Tatras |
448,769 | 40.2% | Luxury fashion | Fashion & Accessoires |
| 31 |  Off White |
412,288 | 3.7% | Luxury fashion | Fashion & Accessoires |
| 32 |  Yeezy |
365,421 | 1.8% | Luxury fashion | Fashion & Accessoires |
| 33 |  Valextra |
311,090 | 56.6% | Luxury fashion | Fashion & Accessoires |
| 34 |  ALEXANDER WANG |
286,582 | 7.1% | Luxury fashion | Fashion & Accessoires |
| 35 |  Paraboot |
256,403 | 13.6% | Luxury fashion | Fashion & Accessoires |
| 36 |  J.M. Weston |
250,622 | 48.9% | Luxury fashion | Fashion & Accessoires |
| 37 |  Herno |
226,075 | 20.9% | Luxury fashion | Fashion & Accessoires |
| 38 |  Vetements |
225,307 | 11.0% | Luxury fashion | Fashion & Accessoires |
| 39 |  Helmut Lang (fashion brand) |
208,048 | 12.1% | Luxury fashion | Fashion & Accessoires |
| 40 | Sp5der | 204,297 | 8.8% | Luxury fashion | Fashion & Accessoires |
| 41 |  Aimé Leon Dore |
172,217 | 6.4% | Luxury fashion | Fashion & Accessoires |
| 42 |  Berluti |
150,378 | 14.7% | Luxury fashion | Fashion & Accessoires |
| 43 |  Philipp Plein |
131,787 | 2.8% | Luxury fashion | Fashion & Accessoires |
| 44 |  Cynthia Rowley |
118,494 | 14.0% | Luxury fashion | Fashion & Accessoires |
| 45 |  Pierre Balmain |
117,735 | 18.9% | Luxury fashion | Fashion & Accessoires |
| 46 |  DeMellier |
89,248 | 3.8% | Luxury fashion | Fashion & Accessoires |
| 47 |  Toteme |
86,693 | 5.8% | Luxury fashion | Fashion & Accessoires |
| 48 |  Dsquared |
73,556 | 3.7% | Luxury fashion | Fashion & Accessoires |
| 49 |  Escada |
71,137 | 2.7% | Luxury fashion | Fashion & Accessoires |
| 50 |  R13 |
70,858 | 13.0% | Luxury fashion | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each luxury fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest luxury fashion in Japan?
Chanel currently leads with an estimated audience of 15,413,087 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.