How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Nozomi Sasaki (model) |
409k | 64.4% | 30.0 | 80.1% | Fashion model |
| 2 |  Kendall Jenner |
300k | 1.2% | 29.0 | 69.1% | Fashion model |
| 3 |  Emily |
274k | 10.4% | 31.6 | 31.6% | Fashion model |
| 4 |  Lee Min-ho |
250k | 2.7% | 35.0 | 79.9% | Fashion model |
| 5 |  Meghan Markle |
246k | 0.7% | 35.6 | 78.4% | Fashion model |
| 6 |  Gigi Hadid |
203k | 1.6% | 26.3 | 54.8% | Fashion model |
| 7 |  Angelababy |
177k | 8.2% | 29.7 | 79.4% | Fashion model |
| 8 |  Gal Gadot |
165k | 0.6% | 39.7 | 40.4% | Fashion model |
| 9 |  Rola (model) |
165k | 8.2% | 30.8 | 77.4% | Fashion model |
| 10 |  Adriana Lima |
157k | 0.7% | 43.8 | 76.3% | Fashion model |
| 11 |  Emily Ratajkowski |
139k | 1.3% | 37.3 | 69.1% | Fashion model |
| 12 |  Adriana Lima |
138k | 0.7% | 37.2 | 65.2% | Fashion model |
| 13 |  Marian Rivera |
138k | 6.4% | 34.7 | 74.5% | Fashion model |
| 14 |  Miranda Kerr |
126k | 2.0% | 34.0 | 64.7% | Fashion model |
| 15 |  Kate Upton |
121k | 1.9% | 38.1 | 62.7% | Fashion model |
| 16 |  Lee Byung-hun |
116k | 1.7% | 21.7 | 56.4% | Fashion model |
| 17 |  Meisa Kuroki |
107k | 48.4% | 28.7 | 100.0% | Fashion model |
| 18 |  Heidi Klum |
99k | 0.5% | 42.7 | 57.2% | Fashion model |
| 19 |  Alan Ritchson |
96k | 0.5% | 36.9 | 34.0% | Fashion model |
| 20 |  Rinko Kikuchi |
96k | 9.9% | 35.0 | 51.6% | Fashion model |
| 21 |  Paris Hilton |
95k | 0.7% | 27.5 | 27.4% | Fashion model |
| 22 |  Aya Ueto |
94k | 55.7% | 35.6 | 85.0% | Fashion model |
| 23 |  Rosie Huntington-Whiteley |
94k | 1.0% | 33.1 | 76.8% | Fashion model |
| 24 |  Jun Ji-hyun |
90k | 1.6% | 28.7 | 63.4% | Fashion model |
| 25 |  Cara Delevingne |
89k | 1.0% | 30.3 | 68.9% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in Japan?
Nozomi Sasaki (model) currently leads with an estimated audience of 409k people in Japan.