Top 50 Fashion models in Japan
This curated ranking covers the 50 largest fashion models in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 281 fashion models tracked in Japan, the 50 ranked here account for the largest measured audience reach. Nozomi Sasaki (model), Kendall Jenner and Lee Min-ho lead the list with a combined estimated audience of 995,364 people. Across all 50 entries the average audience size is 108,657, and the largest, Nozomi Sasaki (model), reaches around 411,215 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each fashion model, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Nozomi Sasaki (model) |
411,215 | 63.2% | Fashion model | Fashion & Accessoires |
| 2 |  Kendall Jenner |
297,377 | 1.2% | Fashion model | Fashion & Accessoires |
| 3 |  Lee Min-ho |
286,772 | 2.9% | Fashion model | Fashion & Accessoires |
| 4 |  Emily |
273,903 | 11.1% | Fashion model | Fashion & Accessoires |
| 5 |  Meghan Markle |
264,522 | 0.7% | Fashion model | Fashion & Accessoires |
| 6 |  Gal Gadot |
214,592 | 0.7% | Fashion model | Fashion & Accessoires |
| 7 |  Gigi Hadid |
204,979 | 1.5% | Fashion model | Fashion & Accessoires |
| 8 |  Angelababy |
179,465 | 10.6% | Fashion model | Fashion & Accessoires |
| 9 |  Rola (model) |
168,390 | 8.0% | Fashion model | Fashion & Accessoires |
| 10 |  Adriana Lima |
163,620 | 0.8% | Fashion model | Fashion & Accessoires |
| 11 |  Marian Rivera |
138,859 | 8.1% | Fashion model | Fashion & Accessoires |
| 12 |  Emily Ratajkowski |
134,377 | 1.3% | Fashion model | Fashion & Accessoires |
| 13 |  Miranda Kerr |
124,466 | 2.0% | Fashion model | Fashion & Accessoires |
| 14 |  Kate Upton |
123,424 | 2.0% | Fashion model | Fashion & Accessoires |
| 15 |  Lee Byung-hun |
116,447 | 1.7% | Fashion model | Fashion & Accessoires |
| 16 |  Meisa Kuroki |
105,758 | 48.2% | Fashion model | Fashion & Accessoires |
| 17 |  Heidi Klum |
99,748 | 0.5% | Fashion model | Fashion & Accessoires |
| 18 |  Paris Hilton |
98,741 | 0.8% | Fashion model | Fashion & Accessoires |
| 19 |  Rinko Kikuchi |
96,437 | 9.4% | Fashion model | Fashion & Accessoires |
| 20 |  Alan Ritchson |
96,064 | 0.5% | Fashion model | Fashion & Accessoires |
| 21 |  Rosie Huntington-Whiteley |
94,724 | 1.1% | Fashion model | Fashion & Accessoires |
| 22 |  Aya Ueto |
94,403 | 56.0% | Fashion model | Fashion & Accessoires |
| 23 |  Cara Delevingne |
90,977 | 1.0% | Fashion model | Fashion & Accessoires |
| 24 |  Jun Ji-hyun |
90,307 | 1.7% | Fashion model | Fashion & Accessoires |
| 25 |  Barbara Palvin |
86,306 | 1.1% | Fashion model | Fashion & Accessoires |
| 26 |  Kate Moss |
84,893 | 0.8% | Fashion model | Fashion & Accessoires |
| 27 |  Brenda Song |
82,894 | 0.8% | Fashion model | Fashion & Accessoires |
| 28 |  Irina Shayk |
78,186 | 0.7% | Fashion model | Fashion & Accessoires |
| 29 |  Maggie Q |
78,148 | 1.4% | Fashion model | Fashion & Accessoires |
| 30 |  Vivian Hsu |
72,109 | 27.9% | Fashion model | Fashion & Accessoires |
| 31 |  Arden Cho |
63,628 | 1.2% | Fashion model | Fashion & Accessoires |
| 32 |  Gisele Bündchen |
62,844 | 0.5% | Fashion model | Fashion & Accessoires |
| 33 |  Naomi Campbell |
56,414 | 0.8% | Fashion model | Fashion & Accessoires |
| 34 |  Tory Lanez |
54,941 | 1.0% | Fashion model | Fashion & Accessoires |
| 35 |  Olga Kurylenko |
53,519 | 0.7% | Fashion model | Fashion & Accessoires |
| 36 |  Andressa Urach |
51,210 | 0.4% | Fashion model | Fashion & Accessoires |
| 37 |  Yu Yamada |
50,969 | 30.8% | Fashion model | Fashion & Accessoires |
| 38 |  Ashley Graham (model) |
49,686 | 1.1% | Fashion model | Fashion & Accessoires |
| 39 |  Suki Waterhouse |
49,437 | 0.5% | Fashion model | Fashion & Accessoires |
| 40 |  Caitlyn Jenner |
48,953 | 0.6% | Fashion model | Fashion & Accessoires |
| 41 |  Koyuki |
46,658 | 18.9% | Fashion model | Fashion & Accessoires |
| 42 |  Isabella Rossellini |
44,939 | 0.5% | Fashion model | Fashion & Accessoires |
| 43 |  Candice Swanepoel |
44,722 | 1.0% | Fashion model | Fashion & Accessoires |
| 44 |  Tyra Banks |
44,679 | 1.0% | Fashion model | Fashion & Accessoires |
| 45 |  Sharon Tate |
44,187 | 0.6% | Fashion model | Fashion & Accessoires |
| 46 |  Andie MacDowell |
43,550 | 0.5% | Fashion model | Fashion & Accessoires |
| 47 |  Mario Maurer |
42,995 | 6.6% | Fashion model | Fashion & Accessoires |
| 48 |  Cindy Crawford |
42,986 | 0.5% | Fashion model | Fashion & Accessoires |
| 49 |  Iman (model) |
42,686 | 1.4% | Fashion model | Fashion & Accessoires |
| 50 |  Taylor Momsen |
41,787 | 0.5% | Fashion model | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in Japan?
Nozomi Sasaki (model) currently leads with an estimated audience of 411,215 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.