Top 46 Premium fashions in Japan
This curated ranking covers the 46 largest premium fashions in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Michael Kors, Ralph Lauren and Calvin Klein lead the list with a combined estimated audience of 19,311,531 people. Across all 46 entries the average audience size is 933,696, and the largest, Michael Kors, reaches around 7,638,505 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each premium fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Michael Kors |
7,638,505 | 13.3% | Premium fashion | Fashion & Accessoires |
| 2 |  Ralph Lauren |
7,121,538 | 9.7% | Premium fashion | Fashion & Accessoires |
| 3 |  Calvin Klein |
4,551,488 | 6.3% | Premium fashion | Fashion & Accessoires |
| 4 |  Tommy Hilfiger |
3,353,080 | 5.0% | Premium fashion | Fashion & Accessoires |
| 5 |  Kenzo |
3,330,702 | 18.8% | Premium fashion | Fashion & Accessoires |
| 6 |  Polo Ralph Lauren |
2,677,510 | 7.3% | Premium fashion | Fashion & Accessoires |
| 7 |  Lee (jeans) |
2,421,531 | 12.7% | Premium fashion | Fashion & Accessoires |
| 8 |  Hugo Boss |
1,917,988 | 6.6% | Premium fashion | Fashion & Accessoires |
| 9 |  Stone Island |
1,757,707 | 11.8% | Premium fashion | Fashion & Accessoires |
| 10 |  Canada Goose |
1,740,105 | 9.7% | Premium fashion | Fashion & Accessoires |
| 11 |  Brooks Brothers |
1,348,817 | 16.8% | Premium fashion | Fashion & Accessoires |
| 12 |  G-Star |
1,172,310 | 28.1% | Premium fashion | Fashion & Accessoires |
| 13 |  BOSS |
1,068,985 | 12.5% | Premium fashion | Fashion & Accessoires |
| 14 |  G-Star Raw |
416,568 | 6.2% | Premium fashion | Fashion & Accessoires |
| 15 |  Woolrich |
300,690 | 9.9% | Premium fashion | Fashion & Accessoires |
| 16 |  American Vintage |
241,115 | 4.5% | Premium fashion | Fashion & Accessoires |
| 17 |  Stetson |
194,977 | 8.8% | Premium fashion | Fashion & Accessoires |
| 18 |  Nudie Jeans |
187,711 | 8.3% | Premium fashion | Fashion & Accessoires |
| 19 |  Suitsupply |
107,208 | 2.4% | Premium fashion | Fashion & Accessoires |
| 20 |  sandro |
98,038 | 1.8% | Premium fashion | Fashion & Accessoires |
| 21 |  Filippa K |
80,496 | 5.0% | Premium fashion | Fashion & Accessoires |
| 22 |  YOOX.COM |
65,087 | 9.8% | Premium fashion | Shopping |
| 23 |  Miss Sixty |
51,785 | 8.2% | Premium fashion | Fashion & Accessoires |
| 24 |  gant |
30,277 | 0.9% | Premium fashion | Fashion & Accessoires |
| 25 |  Porsche Design Group |
27,731 | 2.2% | Premium fashion | Fashion & Accessoires |
| 26 |  7 for all Mankind |
26,238 | 1.7% | Premium fashion | Fashion & Accessoires |
| 27 |  Versace |
23,627 | 0.0% | Premium fashion | Fashion & Accessoires |
| 28 |  Dolce & Gabbana |
21,481 | 0.8% | Premium fashion | Fashion & Accessoires |
| 29 |  Armani |
11,889 | 0.0% | Premium fashion | Fashion & Accessoires |
| 30 |  Acne Studios |
6,827 | 12.2% | Premium fashion | Fashion & Accessoires |
| 31 |  Moschino |
6,090 | 0.1% | Premium fashion | Fashion & Accessoires |
| 32 |  Armani Exchange |
5,743 | 0.1% | Premium fashion | Fashion & Accessoires |
| 33 |  Ted Baker |
3,701 | 0.0% | Premium fashion | Fashion & Accessoires |
| 34 |  DKNY |
2,328 | 0.0% | Premium fashion | Fashion & Accessoires |
| 35 |  Twothirds |
2,224 | 0.7% | Premium fashion | Fashion & Accessoires |
| 36 |  Nina Ricci (brand) |
1,671 | 0.1% | Premium fashion | Fashion & Accessoires |
| 37 |  French Connection (clothing) |
787 | 0.1% | Premium fashion | Fashion & Accessoires |
| 38 |  Schott NYC |
493 | 0.1% | Premium fashion | Fashion & Accessoires |
| 39 |  Pull&Bear |
412 | 0.0% | Premium fashion | Fashion & Accessoires |
| 40 |  Peek & Cloppenburg |
395 | 0.0% | Premium fashion | Shopping |
| 41 |  The Kooples |
201 | 0.0% | Premium fashion | Fashion & Accessoires |
| 42 |  Tiger of Sweden |
87 | 0.0% | Premium fashion | Fashion & Accessoires |
| 43 |  Bruno Banani |
74 | 0.0% | Premium fashion | Fashion & Accessoires |
| 44 |  Strellson |
73 | 0.0% | Premium fashion | Fashion & Accessoires |
| 45 |  Betty Barclay |
44 | 0.0% | Premium fashion | Fashion & Accessoires |
| 46 |  Diesel (brand) |
0 | 0.0% | Premium fashion | Fashion & Accessoires |
Frequently asked questions
How is this Top 46 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each premium fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest premium fashion in Japan?
Michael Kors currently leads with an estimated audience of 7,638,505 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.