How to read this list
Rank
Position in the Top 44, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Michael Kors |
7.6M | 13.0% | 32.2 | 76.9% | Premium fashion |
| 2 |  Ralph Lauren |
7.1M | 9.5% | 31.9 | 69.2% | Premium fashion |
| 3 |  Calvin Klein |
4.6M | 6.2% | 33.9 | 75.5% | Premium fashion |
| 4 |  Tommy Hilfiger |
3.3M | 4.9% | 31.2 | 52.5% | Premium fashion |
| 5 |  Kenzo |
3.3M | 25.4% | 32.4 | 67.8% | Premium fashion |
| 6 |  Lee (jeans) |
2.4M | 10.4% | 35.0 | 50.2% | Premium fashion |
| 7 |  Polo Ralph Lauren |
2.3M | 9.9% | 28.7 | 55.6% | Premium fashion |
| 8 |  Hugo Boss |
1.9M | 6.5% | 39.9 | 50.4% | Premium fashion |
| 9 |  Stone Island |
1.8M | 11.9% | 29.1 | 33.3% | Premium fashion |
| 10 |  Canada Goose |
1.7M | 9.5% | 28.8 | 49.2% | Premium fashion |
| 11 |  Brooks Brothers |
1.4M | 16.7% | 37.4 | 51.8% | Premium fashion |
| 12 |  G-Star |
1.1M | 28.2% | 31.5 | 52.3% | Premium fashion |
| 13 |  BOSS |
1M | 13.4% | 32.4 | 0.0% | Premium fashion |
| 14 |  G-Star Raw |
436k | 10.2% | 31.9 | 59.9% | Premium fashion |
| 15 |  Woolrich |
301k | 10.0% | 39.2 | 45.7% | Premium fashion |
| 16 |  American Vintage |
239k | 4.4% | 29.1 | 52.0% | Premium fashion |
| 17 |  Stetson |
196k | 9.3% | 28.1 | 75.2% | Premium fashion |
| 18 |  Pull&Bear |
194k | 0.8% | 29.0 | 55.3% | Premium fashion |
| 19 |  Nudie Jeans |
190k | 8.3% | 34.5 | 43.9% | Premium fashion |
| 20 |  Suitsupply |
108k | 2.3% | 30.0 | 60.5% | Premium fashion |
| 21 |  sandro |
104k | 1.9% | 30.1 | 70.7% | Premium fashion |
| 22 |  Miss Sixty |
52k | 7.8% | 30.6 | 59.1% | Premium fashion |
| 23 |  gant |
30k | 0.9% | 28.5 | 57.5% | Premium fashion |
| 24 |  Porsche Design Group |
27k | 2.1% | 28.3 | 68.9% | Premium fashion |
| 25 |  7 for all Mankind |
27k | 1.7% | 30.8 | 65.0% | Premium fashion |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 44 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each premium fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest premium fashion in Japan?
Michael Kors currently leads with an estimated audience of 7.6M people in Japan.