Top 50 Mainstream fashions in Japan
This curated ranking covers the 50 largest mainstream fashions in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Max Mara, Marni (clothing) and Banana Republic lead the list with a combined estimated audience of 7,903,447 people. Across all 50 entries the average audience size is 272,162, and the largest, Max Mara, reaches around 3,310,474 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each mainstream fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Max Mara |
3,310,474 | 12.8% | Mainstream fashion | Fashion & Accessoires |
| 2 |  Marni (clothing) |
3,027,816 | 38.6% | Mainstream fashion | Fashion & Accessoires |
| 3 |  Banana Republic |
1,565,157 | 4.4% | Mainstream fashion | Fashion & Accessoires |
| 4 |  American Eagle Outfitters |
1,004,098 | 3.7% | Mainstream fashion | Fashion & Accessoires |
| 5 |  Abercrombie & Fitch |
975,123 | 5.0% | Mainstream fashion | Fashion & Accessoires |
| 6 |  Superdry. |
710,537 | 5.4% | Mainstream fashion | Fashion & Accessoires |
| 7 |  Guess (clothing) |
474,417 | 3.7% | Mainstream fashion | Fashion & Accessoires |
| 8 |  VF Corporation |
455,607 | 15.4% | Mainstream fashion | Fashion & Accessoires |
| 9 |  Desigual |
371,029 | 3.0% | Mainstream fashion | Fashion & Accessoires |
| 10 |  New Look |
299,502 | 1.9% | Mainstream fashion | Fashion & Accessoires |
| 11 |  Bench (British clothing brand) |
229,632 | 2.6% | Mainstream fashion | Fashion & Accessoires |
| 12 |  Replay |
196,374 | 8.8% | Mainstream fashion | Fashion & Accessoires |
| 13 |  Esprit |
156,124 | 6.8% | Mainstream fashion | Fashion & Accessoires |
| 14 |  UNITED COLORS OF BENETTON |
121,852 | 1.7% | Mainstream fashion | Fashion & Accessoires |
| 15 |  Etnies |
95,949 | 8.2% | Mainstream fashion | Fashion & Accessoires |
| 16 |  Pierre Cardin |
92,733 | 1.2% | Mainstream fashion | Fashion & Accessoires |
| 17 |  Marco Polo |
90,890 | 0.9% | Mainstream fashion | Fashion & Accessoires |
| 18 |  BONITA |
74,667 | 3.3% | Mainstream fashion | Fashion & Accessoires |
| 19 |  Gina Tricot |
69,911 | 0.6% | Mainstream fashion | Fashion & Accessoires |
| 20 |  JOOP! |
48,381 | 1.8% | Mainstream fashion | Fashion & Accessoires |
| 21 |  Cheap Monday |
45,495 | 8.3% | Mainstream fashion | Fashion & Accessoires |
| 22 |  Tom Tailor |
36,489 | 0.6% | Mainstream fashion | Fashion & Accessoires |
| 23 |  Ben Sherman |
32,836 | 2.9% | Mainstream fashion | Fashion & Accessoires |
| 24 |  Boden (clothing) |
32,551 | 2.2% | Mainstream fashion | Fashion & Accessoires |
| 25 |  bogner |
26,481 | 2.4% | Mainstream fashion | Fashion & Accessoires |
| 26 |  Eterna |
24,451 | 3.7% | Mainstream fashion | Fashion & Accessoires |
| 27 |  Lucky Brand |
10,019 | 0.6% | Mainstream fashion | Fashion & Accessoires |
| 28 |  Mexx |
8,319 | 1.1% | Mainstream fashion | Fashion & Accessoires |
| 29 |  River Island |
4,169 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 30 |  Quiksilver |
3,898 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 31 |  Giesswein |
3,451 | 0.2% | Mainstream fashion | Fashion & Accessoires |
| 32 |  Pull & Bear |
2,912 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 33 |  Trigema |
1,428 | 0.1% | Mainstream fashion | Fashion & Accessoires |
| 34 |  Hollister Co. |
697 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 35 |  Pepe Jeans |
624 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 36 |  Levi Strauss |
566 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 37 |  Miss Selfridge |
476 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 38 |  Mavi Jeans |
447 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 39 |  Scotch and Soda (clothing) |
431 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 40 |  Tally Weijl |
347 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 41 |  Armedangels |
301 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 42 |  mister*lady |
239 | 0.1% | Mainstream fashion | Fashion & Accessoires |
| 43 |  S.Oliver |
229 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 44 |  JACK & JONES |
220 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 45 |  Street One |
218 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 46 |  NAF NAF Paris |
150 | 1.3% | Mainstream fashion | Fashion & Accessoires |
| 47 |  CINCH JEANS |
150 | 0.1% | Mainstream fashion | Fashion & Accessoires |
| 48 |  LIEBESKIND BERLIN |
149 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 49 |  Joe’s Jeans |
56 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 50 |  Hudson Jeans |
33 | 0.0% | Mainstream fashion | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest mainstream fashion in Japan?
Max Mara currently leads with an estimated audience of 3,310,474 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.