Top 50 Rugbies in Japan
This curated ranking covers the 50 largest rugbies in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 147 rugbies tracked in Japan, the 50 ranked here account for the largest measured audience reach. Rugby league, National Rugby League and Scarlets lead the list with a combined estimated audience of 5,677,697 people. Across all 50 entries the average audience size is 154,231, and the largest, Rugby league, reaches around 3,121,964 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each rugby, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Rugby league |
3,121,964 | 2.4% | Rugby | Sports |
| 2 |  National Rugby League |
1,389,706 | 4.3% | Rugby | Sports |
| 3 |  Scarlets |
1,166,027 | 9.9% | Rugby | Sports |
| 4 |  National Rugby League (France) |
317,190 | 0.5% | Rugby | Sports |
| 5 |  Women's rugby union |
179,636 | 14.5% | Rugby | Sports |
| 6 |  England Rugby |
156,406 | 6.2% | Rugby | Sports |
| 7 |  Japan national rugby union team |
130,718 | 45.9% | Rugby | Sports |
| 8 |  The Rugby Championship |
96,596 | 7.7% | Rugby | Sports |
| 9 |  All Blacks |
95,386 | 4.3% | Rugby | Sports |
| 10 |  Crusaders (rugby union) |
87,826 | 3.5% | Rugby | Sports |
| 11 |  State of Origin series |
80,309 | 3.5% | Rugby | Sports |
| 12 |  Stade Toulousain |
69,083 | 1.8% | Rugby | Sports |
| 13 |  Melbourne Storm |
68,228 | 2.5% | Rugby | Sports |
| 14 |  Brisbane Broncos |
67,672 | 2.8% | Rugby | Sports |
| 15 |  Wests Tigers |
60,931 | 2.9% | Rugby | Sports |
| 16 |  Rugby World Cup |
54,270 | 0.4% | Rugby | Sports |
| 17 |  Super Rugby |
42,360 | 0.4% | Rugby | Sports |
| 18 |  England national rugby league team |
38,991 | 1.6% | Rugby | Sports |
| 19 |  Penrith Panthers |
36,302 | 2.2% | Rugby | Sports |
| 20 |  Parramatta Eels |
31,503 | 1.7% | Rugby | Sports |
| 21 |  Richie McCaw |
28,289 | 6.6% | Rugby | Sports |
| 22 |  Cronulla-Sutherland Sharks |
28,287 | 2.4% | Rugby | Sports |
| 23 |  Newcastle Knights |
28,271 | 2.1% | Rugby | Sports |
| 24 |  Canberra Raiders |
28,120 | 2.2% | Rugby | Sports |
| 25 |  Racing 92 |
27,606 | 4.0% | Rugby | Sports |
| 26 |  North Queensland Cowboys |
24,286 | 2.5% | Rugby | Sports |
| 27 |  Exeter Chiefs |
24,086 | 3.3% | Rugby | Sports |
| 28 |  Challenge Cup |
23,632 | 5.8% | Rugby | Sports |
| 29 |  Top 14 |
22,889 | 0.2% | Rugby | Sports |
| 30 |  Six Nations Championship |
19,570 | 0.2% | Rugby | Sports |
| 31 |  Tonya Harding |
17,208 | 0.7% | Rugby | Sports |
| 32 |  Jonny Wilkinson |
16,963 | 3.4% | Rugby | Sports |
| 33 |  South Sydney Rabbitohs |
15,499 | 1.1% | Rugby | Sports |
| 34 |  Ilona Maher |
15,082 | 0.4% | Rugby | Sports |
| 35 |  Dan Carter |
12,410 | 3.6% | Rugby | Sports |
| 36 |  Faf de Klerk |
8,529 | 1.6% | Rugby | Sports |
| 37 |  Rico Verhoeven |
8,394 | 0.8% | Rugby | Sports |
| 38 |  Sydney Roosters |
8,030 | 0.7% | Rugby | Sports |
| 39 |  Sonny Bill Williams |
6,483 | 1.3% | Rugby | Sports |
| 40 |  Beauden Barrett |
6,238 | 2.1% | Rugby | Sports |
| 41 |  Quade Cooper |
5,807 | 7.9% | Rugby | Sports |
| 42 |  New Zealand national rugby league team |
5,804 | 7.1% | Rugby | Sports |
| 43 |  Jonah Lomu |
5,557 | 0.8% | Rugby | Sports |
| 44 |  English Premiership (rugby union) |
5,182 | 0.2% | Rugby | Sports |
| 45 |  Welsh Rugby Union |
5,095 | 0.4% | Rugby | Sports |
| 46 |  Owen Farrell |
5,060 | 0.5% | Rugby | Sports |
| 47 |  Michael Hooper |
4,793 | 3.9% | Rugby | Sports |
| 48 |  Scotland Rugby |
4,753 | 0.6% | Rugby | Sports |
| 49 |  Manly Warringah Sea Eagles |
4,715 | 0.4% | Rugby | Sports |
| 50 |  Union Bordeaux Bègles |
3,857 | 0.4% | Rugby | Sports |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each rugby by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest rugby in Japan?
Rugby league currently leads with an estimated audience of 3,121,964 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.