How to read this list
Rank
Position in the Top 72, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 |  Tour guide |
158k | 2.5% | 36.1 | 57.4% | Travel type |
| 52 |  Yacht charter |
154k | 7.0% | 35.5 | 37.6% | Travel type |
| 53 |  Whale watching |
154k | 3.4% | 38.7 | 52.2% | Travel type |
| 54 |  Economy class |
145k | 5.1% | 38.6 | 46.4% | Travel type |
| 55 |  Weekend trips |
138k | 7.8% | 27.6 | 59.6% | Travel type |
| 56 |  Chalet |
126k | 0.8% | 20.7 | 100.0% | Travel type |
| 57 |  City Sightseeing |
116k | 3.0% | 37.8 | 49.9% | Travel type |
| 58 |  Walking tour |
114k | 1.8% | 45.4 | 55.4% | Travel type |
| 59 |  Boat tour |
96k | 2.9% | 45.6 | 53.2% | Travel type |
| 60 |  Beach Park (water park) |
60k | 1.9% | 36.9 | 64.7% | Travel type |
| 61 |  Circumnavigation |
59k | 5.9% | 52.3 | 39.2% | Travel type |
| 62 |  Aircraft spotting |
56k | 8.4% | 37.0 | 31.5% | Travel type |
| 63 |  Finca |
47k | 0.7% | 44.1 | 58.0% | Travel type |
| 64 |  Indoor water park |
27k | 0.8% | 27.6 | 47.5% | Travel type |
| 65 |  Fishing village |
5.2k | 0.7% | 43.7 | 42.9% | Travel type |
| 66 |  Action Park |
2.3k | 0.2% | 33.8 | 63.7% | Travel type |
| 67 |  Family Vacations |
2k | 0.1% | 34.1 | 61.4% | Travel type |
| 68 |  Open top bus |
1.5k | 2.2% | 36.9 | 48.1% | Travel type |
| 69 |  Egyptian temple |
799 | 0.8% | 24.2 | 23.5% | Travel type |
| 70 |  Art Travel |
424 | 0.2% | 41.0 | 74.9% | Travel type |
| 71 |  Halal tourism |
351 | 0.1% | 43.4 | 49.1% | Travel type |
| 72 |  LGBT tourism |
277 | 0.0% | 28.8 | 54.7% | Travel type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 72 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each travel type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel type in Japan?
Camping currently leads with an estimated audience of 21M people in Japan.