How to read this list
Rank
Position in the Top 74, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Winter Olympic Games |
2.6M | 8.6% | 36.1 | 53.1% | Winter sports |
| 2 |  Jutta Leerdam |
149k | 0.7% | 35.9 | 54.0% | Winter sports |
| 3 |  Femke Kok |
42k | 1.3% | 35.9 | 54.0% | Winter sports |
| 4 |  Desi Johnson |
9k | 0.8% | 36.0 | 53.1% | Winter sports |
| 5 |  Gus Kenworthy |
8.6k | 1.6% | 29.2 | 47.1% | Winter sports |
| 6 |  Jordan Stolz |
6.5k | 0.3% | 35.9 | 54.0% | Winter sports |
| 7 |  Franjo von Allmen |
5.9k | 0.3% | 35.3 | 49.1% | Winter sports |
| 8 |  Marco Odermatt |
4.8k | 0.1% | 34.5 | 53.0% | Winter sports |
| 9 |  Frida Karlsson |
3.5k | 0.1% | 31.8 | 39.7% | Winter sports |
| 10 |  Francesca Lollobrigida |
3.2k | 0.1% | 35.9 | 54.0% | Winter sports |
| 11 |  Nika Prevc |
3k | 0.3% | 32.3 | 44.3% | Winter sports |
| 12 |  Domen Prevc |
2.7k | 0.3% | 30.0 | 56.2% | Winter sports |
| 13 |  Benjamin Karl |
2.4k | 0.5% | 36.8 | 58.6% | Winter sports |
| 14 |  Tanner Hall |
2.3k | 3.1% | 26.6 | 23.5% | Winter sports |
| 15 |  Arianna Fontana |
2.1k | 0.1% | 36.3 | 52.7% | Winter sports |
| 16 |  Matt Weston |
1.4k | 0.3% | 35.9 | 54.1% | Winter sports |
| 17 |  Emma Aicher |
1.4k | 0.1% | 35.3 | 49.1% | Winter sports |
| 18 |  Courtney Sarault |
1.4k | 0.4% | 33.6 | 64.7% | Winter sports |
| 19 |  Ski Austria |
1.1k | 0.7% | 34.8 | 48.7% | Winter sports |
| 20 |  Tom Wallisch |
889 | 2.7% | 34.8 | 70.2% | Winter sports |
| 21 |  Einar Hedegart |
862 | 0.2% | 36.5 | 55.1% | Winter sports |
| 22 |  Julia Taubitz |
814 | 0.1% | 35.3 | 47.4% | Winter sports |
| 23 |  Manuel Feller |
771 | 0.1% | 31.7 | 51.7% | Winter sports |
| 24 |  Steven Dubois |
740 | 0.6% | 36.3 | 52.7% | Winter sports |
| 25 |  Jesper Tjäder |
722 | 1.1% | 24.5 | 0.0% | Winter sports |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 74 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each winter sports by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest winter sports in Japan?
Winter Olympic Games currently leads with an estimated audience of 2.6M people in Japan.