How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Mazda CX-5 |
4M | 17.6% | 36.4 | 24.5% | |
| 2 |  BMW X3 (F25) |
1.5M | 15.9% | 23.2 | 13.1% | Car type |
| 3 |  BMW X3 (E83) |
1.5M | 15.7% | 21.9 | 0.0% | Car type |
| 4 |  Mazda2 |
1.4M | 34.7% | 38.2 | 35.2% | Car type |
| 5 |  Mazda3 |
1.4M | 8.2% | 39.1 | 24.4% | |
| 6 |  Audi Q5 |
1.4M | 6.4% | 40.7 | 32.6% | Car type |
| 7 |  Porsche 911 |
1.4M | 5.9% | 37.0 | 31.9% | Car type |
| 8 |  Lexus RX |
1.3M | 18.6% | 39.3 | 25.6% | |
| 9 |  BMW X1 |
1.2M | 6.5% | 40.2 | 28.1% | Car type |
| 10 |  BMW X5 |
1.2M | 5.4% | 38.8 | 38.8% | Car type |
| 11 |  BMW X3 |
1.1M | 8.4% | 45.6 | 29.3% | Car type |
| 12 |  BMW M3 |
1M | 5.5% | 36.2 | 21.1% | Car type |
| 13 |  Honda Fit |
1M | 15.7% | 34.0 | 30.9% | Car type |
| 14 |  BMW X5 (E70) |
937k | 10.5% | 33.5 | 21.4% | Car type |
| 15 |  BMW X5 (F15) |
915k | 9.3% | 31.8 | 21.3% | |
| 16 |  BMW X5 (E53) |
893k | 8.8% | 30.3 | 20.4% | Car type |
| 17 |  Nissan 180SX |
867k | 53.1% | 32.7 | 21.5% | Car type |
| 18 |  Audi A6 |
808k | 5.0% | 37.8 | 27.6% | Car type |
| 19 |  BMW X6 |
803k | 5.7% | 44.6 | 17.1% | Car type |
| 20 |  BMW Z4 (E85) |
736k | 13.9% | 29.9 | 0.0% | |
| 21 |  BMW Z4 (E89) |
729k | 14.9% | 29.9 | 0.0% | Car type |
| 22 |  Audi A3 |
707k | 3.3% | 40.1 | 32.8% | Car type |
| 23 |  BMW M4 |
635k | 4.9% | 36.2 | 20.4% | Car type |
| 24 |  Mazda6 |
624k | 7.4% | 33.0 | 43.8% | |
| 25 |  Audi Q3 |
601k | 3.0% | 38.6 | 27.5% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Japan?
Mazda CX-5 currently leads with an estimated audience of 4M people in Japan.