How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 |  Bugatti Veyron |
212k | 2.8% | 40.9 | 27.5% | Car type |
| 77 |  Porsche 911 GT3 |
211k | 5.3% | 46.1 | 5.9% | Car type |
| 78 |  Nissan 350Z |
210k | 5.9% | 34.4 | 21.7% | |
| 79 |  Honda Civic Type R |
204k | 3.8% | 35.5 | 20.6% | |
| 80 |  Dodge Charger |
199k | 1.7% | 36.4 | 28.2% | Car type |
| 81 |  Subaru Levorg |
199k | 37.2% | 42.8 | 26.0% | Car type |
| 82 |  Audi TT |
197k | 2.7% | 36.9 | 33.1% | Car type |
| 83 |  BMW iX |
196k | 4.2% | 37.3 | 35.9% | Car type |
| 84 |  Honda e |
192k | 12.2% | 37.3 | 31.7% | Car type |
| 85 |  Ford Explorer |
190k | 1.6% | 34.8 | 39.3% | |
| 86 |  Toyota Vitz |
190k | 17.4% | 47.9 | 27.2% | Car type |
| 87 |  Peugeot 308 |
185k | 1.9% | 37.0 | 36.4% | Car type |
| 88 |  Volkswagen Up |
185k | 3.0% | 37.8 | 34.8% | Car type |
| 89 |  Fiat Panda |
176k | 2.2% | 46.6 | 24.3% | Car type |
| 90 |  Lexus IS (XE20) |
174k | 14.9% | 32.0 | 37.6% | Car type |
| 91 |  Hyundai Tucson |
167k | 0.8% | 34.0 | 30.7% | Car type |
| 92 |  BMW 3 Series (E30) |
165k | 4.5% | 38.1 | 21.8% | |
| 93 |  Fiat 500X |
160k | 4.3% | 47.7 | 24.4% | Car type |
| 94 |  Lexus RC |
160k | 12.1% | 42.3 | 26.7% | Car type |
| 95 |  Volvo XC40 |
160k | 1.4% | 37.5 | 37.7% | |
| 96 |  Lexus GX |
158k | 5.0% | 34.7 | 26.3% | |
| 97 |  BMW Z3 |
157k | 14.2% | 47.8 | 64.6% | Car type |
| 98 |  Kia Sportage |
155k | 0.7% | 35.6 | 32.6% | Car type |
| 99 |  Honda CR-X |
154k | 16.6% | 27.3 | 11.3% | |
| 100 |  Peugeot 5008 |
153k | 2.1% | 41.0 | 28.5% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Japan?
Mazda CX-5 currently leads with an estimated audience of 4M people in Japan.