How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Audi A4 |
601k | 3.8% | 38.1 | 27.4% | Car type |
| 27 |  BMW M5 |
566k | 3.9% | 39.8 | 22.2% | Car type |
| 28 |  Lexus LX |
553k | 17.1% | 41.1 | 24.9% | |
| 29 |  BMW i8 |
544k | 7.4% | 46.5 | 14.5% | Car type |
| 30 |  Subaru Forester |
536k | 6.1% | 41.1 | 22.7% | Car type |
| 31 |  Audi A5 |
510k | 4.0% | 41.5 | 31.7% | Car type |
| 32 |  Range Rover (L405) |
497k | 2.7% | 40.7 | 17.1% | |
| 33 |  Volvo XC60 |
481k | 3.4% | 42.2 | 23.4% | Car type |
| 34 |  Audi R8 |
477k | 3.3% | 39.7 | 22.0% | Car type |
| 35 |  Mazda CX-3 |
470k | 5.7% | 43.2 | 27.3% | Car type |
| 36 |  Toyota 86 |
469k | 13.9% | 36.1 | 19.7% | Car type |
| 37 |  Lexus NX |
455k | 9.5% | 40.0 | 30.6% | Car type |
| 38 |  Nissan Leaf |
439k | 5.5% | 41.6 | 24.0% | Car type |
| 39 |  Range Rover (L322) |
411k | 2.0% | 29.5 | 40.4% | Car type |
| 40 |  Mazda RX-7 |
406k | 8.0% | 36.0 | 12.0% | |
| 41 |  BMW X2 |
393k | 7.2% | 37.7 | 34.8% | Car type |
| 42 |  Range Rover Evoque |
392k | 3.7% | 37.0 | 45.0% | |
| 43 |  Audi Q7 |
388k | 3.2% | 39.5 | 30.0% | Car type |
| 44 |  BMW X7 |
372k | 5.2% | 37.7 | 34.3% | Car type |
| 45 |  Audi A7 |
365k | 4.8% | 37.3 | 24.8% | Car type |
| 46 |  Toyota Tacoma |
341k | 3.3% | 37.8 | 31.4% | Car type |
| 47 |  Lexus IS |
338k | 9.1% | 37.4 | 34.0% | |
| 48 |  BMW Z4 |
324k | 8.7% | 30.0 | 31.8% | Car type |
| 49 |  Audi A1 |
309k | 3.1% | 39.6 | 26.5% | Car type |
| 50 |  Volvo XC90 |
306k | 2.2% | 43.3 | 21.0% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Japan?
Mazda CX-5 currently leads with an estimated audience of 4M people in Japan.