A data profile of the people who buy, follow and care about The Smurfs 2 in Mexico — modelled from more than twelve digital signal sources. The Smurfs 2 has an estimated audience of 28,120 people in Mexico.
The Smurfs 2 has an estimated audience of 28,120 people in Mexico. 52.4% are female, 47.6% are male, average age 22.2. Top brand affinities: Stitch!, Shopping and fashion, Dumbo, Game consoles, Catholic Church.
Top brand affinities include Stitch!, Shopping and fashion, Dumbo, with strongest over-indexing on Stitch! (52.48× the country average).
Demographically, the The Smurfs 2 audience skews balanced with an average age of 22.2, and over-indexes on personality traits such as Travelling, Spirituality.
The typical The Smurfs 2 fan in Mexico is balanced, around 22.2 years old, with strong Travelling tendencies and a notable affinity for Stitch!.
The key figures that characterise the The Smurfs 2 profile in Mexico.
52.4% are female, 47.6% are male, average age 22.2.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 22.2 |
| Estimated audience size | 28,120 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 78% | |
| 20-29 | 15% | |
| 30-39 | 5% | |
| 40-49 | 2% | |
| 50+ | 0% |
of the worldwide The Smurfs 2 audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 38.6% |
| Mexico | 7.4% |
| India | 6.5% |
The strongest cross-interests of the The Smurfs 2 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monsters University | Business & Career | 92.69× | ||
| 02 | Stitch! | Movies & TV | 52.48× | ||
| 03 | Hilti | Home & Garden | 46.28× | ||
| 04 | Dumbo | Movies & TV | 42.79× | ||
| 05 | Lego Minecraft | Kids & Family | 36.52× | ||
| 06 | Bubble Guppies | Movies & TV | 26.49× | ||
| 07 | Pocoyo | Literature | 17.64× | ||
| 08 | Shopping and fashion | Shopping | 9.35× | ||
| 09 | Game consoles | Technology & Electronics | 9.35× | ||
| 10 | Catholic Church | Politics & Society | 9.35× | ||
| 11 | Banana | Food & Beverages | 9.35× | ||
| 12 | Sarcasm | Politics & Society | 9.35× | ||
| 13 | Costa Rica | Travel & Leisure | 9.35× | ||
| 14 | Travel agency | Travel & Leisure | 9.35× | ||
| 15 | El País | News | 9.35× | ||
| 16 | Dentistry | Business & Career | 9.35× | ||
| 17 | Broadcasting of sports events | Movies & TV | 9.35× | ||
| 18 | Breastfeeding | Kids & Family | 8.83× | ||
| 19 | Sexology | Kids & Family | 8.42× | ||
| 20 | Freeware | Technology & Electronics | 7.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.06× | |
| Spirituality | BALANCE | 2.64× | |
| Career Orientation | POWER | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for The Smurfs 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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