A data profile of the people who buy, follow and care about Zoo York (company) in Mexico — modelled from more than twelve digital signal sources. Zoo York (company) has an estimated audience of 7,233 people in Mexico.
The average Zoo York (company) fan in Mexico is 31.0 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
Top brand affinities include Benedict Cumberbatch, Rami Malek, Bohemian Rhapsody, with strongest over-indexing on Benedict Cumberbatch (232.4× the country average).
Demographically, the Zoo York (company) audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Indulgence, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
The typical Zoo York (company) fan in Mexico is more female, around 31.0 years old, with strong Indulgence tendencies and a notable affinity for Benedict Cumberbatch.
The key figures that characterise the Zoo York (company) profile in Mexico.
71.5% are female, 28.5% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 31.0 |
| Estimated audience size | 7,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 31% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 5% |
of the worldwide Zoo York (company) audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 45.4% |
| Japan | 13.0% |
| Canada | 11.2% |
Where the Zoo York (company) audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | <1K | 1.51× | |
| 02 | Guanajuato | <1K | 1.13× | |
| 03 | Chihuahua | <1K | 1.11× | |
| 04 | Jalisco | <1K | 1.09× | |
| 05 | Coahuila de Zaragoza | <1K | 1.09× | |
| 06 | Nuevo Leon | <1K | 1.07× | |
| 07 | Durango | <1K | 1.06× | |
| 08 | Aguascalientes | <1K | 1.05× | |
| 09 | State of Mexico | ~1K | 1.02× | |
| 10 | Zacatecas | <1K | 1.02× | |
| 11 | Tlaxcala | <1K | 1.00× | |
| 12 | Colima | <1K | 1.00× | |
| 13 | Michoacan de Ocampo | <1K | 0.99× | |
| 14 | Baja California Sur | <1K | 0.99× | |
| 15 | Campeche | <1K | 0.99× | |
| 16 | Nayarit | <1K | 0.98× | |
| 17 | Morelos | <1K | 0.97× | |
| 18 | Guerrero | <1K | 0.95× | |
| 19 | Hidalgo | <1K | 0.95× | |
| 20 | Yucatan | <1K | 0.94× | |
| 21 | Chiapas | <1K | 0.93× | |
| 22 | Veracruz (state) | <1K | 0.90× | |
| 23 | Puebla | <1K | 0.88× |
The strongest cross-interests of the Zoo York (company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Benedict Cumberbatch | Movies & TV | 232.40× | ||
| 02 | Rami Malek | Movies & TV | 140.38× | ||
| 03 | Bohemian Rhapsody | Movies & TV | 70.68× | ||
| 04 | Osiris Shoes | Fashion & Accessoires | 30.56× | ||
| 05 | Tuna | Food & Beverages | 20.04× | ||
| 06 | BMX | Sports | 11.99× | ||
| 07 | Thrasher (magazine) | Fashion & Accessoires | 8.82× | ||
| 08 | Skatepark | Sports | 7.60× | ||
| 09 | Kumon | Business & Career | 7.56× | ||
| 10 | Gong Yoo | Movies & TV | 3.19× | ||
| 11 | BTS | Music & Radio | 2.72× | ||
| 12 | Avianca | Travel & Leisure | 2.60× | ||
| 13 | Cane Corso | Food & Beverages | 2.57× | ||
| 14 | Planet Fitness | Sports | 2.13× | ||
| 15 | Violin | Music & Radio | 2.11× | ||
| 16 | Germany | Travel & Leisure | 1.86× | ||
| 17 | Piano | Music & Radio | 1.75× | ||
| 18 | Otaku | Literature | 1.59× | ||
| 19 | Roblox | Games | 1.54× | ||
| 20 | Pizza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Social Media Usage | JOY | 1.01× | |
| Tradition | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.49× | |
| Extroversion | THRILL | 0.59× | |
| Pet Ownership | JOY | 0.60× |
Zoo York (company)'s target market in Mexico covers an estimated 7,233 people, concentrated in State of Mexico and Jalisco.
71.5% of the Zoo York (company) audience are female, 28.5% are male, with an average age of 31.0 years.
Zoo York (company) fans show strongest brand affinity for Benedict Cumberbatch (232.4×), Rami Malek (140.38×), and Bohemian Rhapsody (70.68×) over the country average.
Zoo York (company) fans in Mexico are most concentrated in State of Mexico (reach ~1K), Jalisco (reach <1K), and Nuevo Leon (reach <1K). These three regions account for the largest share of the active audience.
Beyond Zoo York (company) itself, the audience over-indexes on Rami Malek (140.38×), Bohemian Rhapsody (70.68×), BMX (11.99×), and Osiris Shoes (30.56×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Zoo York (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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