A data profile of the people who buy, follow and care about CIMB in Malaysia — modelled from more than twelve digital signal sources. CIMB has an estimated audience of 4,007,499 people in Malaysia.
The average CIMB fan in Malaysia is 37.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include BSN, Donation, Working parent, with strongest over-indexing on BSN (1.57× the country average).
Demographically, the CIMB audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical CIMB fan in Malaysia is balanced, around 37.7 years old, with strong Travelling tendencies and a notable affinity for BSN.
The key figures that characterise the CIMB profile in Malaysia.
53.9% are female, 46.1% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 37.7 |
| Estimated audience size | 4,007,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide CIMB audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 55.2% |
| Indonesia | 16.6% |
| Thailand | 6.5% |
Where the CIMB audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~300K | 1.35× | |
| 02 | Johor | ~700K | 1.34× | |
| 03 | Selangor | ~1.5M | 1.30× | |
| 04 | Kuala Lumpur | ~900K | 1.30× | |
| 05 | Putrajaya | ~20K | 1.16× | |
| 06 | Malacca | ~200K | 1.09× | |
| 07 | Negeri Sembilan | ~200K | 1.04× | |
| 08 | Sarawak | ~300K | 0.98× | |
| 09 | Kelantan | ~200K | 0.98× | |
| 10 | Terengganu | ~200K | 0.96× | |
| 11 | Kedah | ~200K | 0.93× | |
| 12 | Pahang | ~200K | 0.92× | |
| 13 | Sabah | ~300K | 0.88× | |
| 14 | Perak | ~300K | 0.88× | |
| 15 | Perlis | ~30K | 0.55× | |
| 16 | Labuan | ~10K | 0.43× |
The strongest cross-interests of the CIMB audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial bank | Business & Career | 1.72× | ||
| 02 | Hydroponics | Home & Garden | 1.59× | ||
| 03 | Dodol | Food & Beverages | 1.59× | ||
| 04 | Daughter | Kids & Family | 1.58× | ||
| 05 | BSN | Health | 1.57× | ||
| 06 | Noor (Sufism) | Fictional Character | 1.57× | ||
| 07 | Midwife | Kids & Family | 1.57× | ||
| 08 | Non-stick surface | Home & Garden | 1.56× | ||
| 09 | Ritual purification | Politics & Society | 1.56× | ||
| 10 | DBS Bank | Business & Career | 1.55× | ||
| 11 | Orphan | Kids & Family | 1.53× | ||
| 12 | Public policy | Politics & Society | 1.53× | ||
| 13 | Yoko Ono | Music & Radio | 1.53× | ||
| 14 | Working parent | Kids & Family | 1.52× | ||
| 15 | Al-Masjid al-Nabawi | Travel & Leisure | 1.52× | ||
| 16 | Jacquard loom | Home & Garden | 1.52× | ||
| 17 | Donation | Business & Career | 1.51× | ||
| 18 | Crochet | Home & Garden | 1.51× | ||
| 19 | Hayley Atwell | Movies & TV | 1.51× | ||
| 20 | Pineapple tart | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.22× | |
| Social Media Usage | JOY | 1.14× | |
| Individualism | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Design Affinity | PREMIUM | 0.92× | |
| Need for Security | CONSERVATISM | 0.99× |
CIMB's target market in Malaysia covers an estimated 4,007,499 people, concentrated in Selangor and Kuala Lumpur.
53.9% of the CIMB audience are female, 46.1% are male, with an average age of 37.7 years.
CIMB fans show strongest brand affinity for BSN (1.57×), Donation (1.51×), and Working parent (1.52×) over the country average.
CIMB fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond CIMB itself, the audience over-indexes on Donation (1.51×), Working parent (1.52×), Crochet (1.51×), and Non-stick surface (1.56×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for CIMB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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