A data profile of the people who buy, follow and care about Filmmaking in Malaysia — modelled from more than twelve digital signal sources. Filmmaking has an estimated audience of 3,097,810 people in Malaysia.
The average Filmmaking fan in Malaysia is 35.8 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Internet Movie Database, Movie theater, Broadcasting, with strongest over-indexing on Internet Movie Database (12.79× the country average).
Demographically, the Filmmaking audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Filmmaking fan in Malaysia is more male, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Internet Movie Database.
The key figures that characterise the Filmmaking profile in Malaysia.
40.0% are female, 60.0% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 35.8 |
| Estimated audience size | 3,097,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Filmmaking audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.9% |
| India | 7.2% |
| Italy | 4.6% |
Where the Filmmaking audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Labuan | ~30K | 1.23× | |
| 02 | Penang | ~200K | 1.14× | |
| 03 | Perlis | ~50K | 1.10× | |
| 04 | Putrajaya | ~20K | 1.04× | |
| 05 | Selangor | ~900K | 1.01× | |
| 06 | Negeri Sembilan | ~100K | 0.97× | |
| 07 | Terengganu | ~100K | 0.97× | |
| 08 | Kelantan | ~100K | 0.96× | |
| 09 | Pahang | ~100K | 0.96× | |
| 10 | Malacca | ~100K | 0.95× | |
| 11 | Kuala Lumpur | ~500K | 0.94× | |
| 12 | Kedah | ~200K | 0.94× | |
| 13 | Sabah | ~300K | 0.93× | |
| 14 | Perak | ~200K | 0.93× | |
| 15 | Sarawak | ~200K | 0.91× | |
| 16 | Johor | ~400K | 0.88× |
The strongest cross-interests of the Filmmaking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Magikarp | Literature | 18.90× | ||
| 02 | MacGyver | Movies & TV | 13.06× | ||
| 03 | Internet Movie Database | Movies & TV | 12.79× | ||
| 04 | Taron Egerton | Movies & TV | 12.67× | ||
| 05 | Genshin Impact | Games | 2.74× | ||
| 06 | Movie theater | Movies & TV | 2.68× | ||
| 07 | Local news | News | 2.55× | ||
| 08 | Projection screen | Technology & Electronics | 2.24× | ||
| 09 | Tumblr | Internet & Social Media | 1.97× | ||
| 10 | Sarong | Fashion & Accessoires | 1.92× | ||
| 11 | Teacher education | Business & Career | 1.88× | ||
| 12 | Joke | Literature | 1.83× | ||
| 13 | Creative Commons | Technology & Electronics | 1.81× | ||
| 14 | Pinoy Big Brother | Movies & TV | 1.74× | ||
| 15 | Art film | Movies & TV | 1.65× | ||
| 16 | Headscarf | Fashion & Accessoires | 1.64× | ||
| 17 | Broadcasting | Movies & TV | 1.62× | ||
| 18 | Global Television Network | Movies & TV | 1.61× | ||
| 19 | Laughter | Movies & TV | 1.55× | ||
| 20 | Golden Screen Cinemas | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.60× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Social Media Usage | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Spirituality | BALANCE | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Filmmaking has an estimated audience of 3,097,810 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
40.0% of Filmmaking fans are female, 60.0% are male, with an average age of 35.8 years.
Filmmaking fans show strongest brand affinity for Internet Movie Database (12.79×), Movie theater (2.68×), and Broadcasting (1.62×) over the country average.
Filmmaking fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Filmmaking itself, the audience over-indexes on Movie theater (2.68×), Broadcasting (1.62×), Local news (2.55×), and Magikarp (18.9×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Filmmaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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