A data profile of the people who buy, follow and care about Malaysian English in Malaysia — modelled from more than twelve digital signal sources. Malaysian English has an estimated audience of 5,623,994 people in Malaysia.
The average Malaysian English fan in Malaysia is 36.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Sabah.
Demographically, the Malaysian English audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Spirituality.
The key figures that characterise the Malaysian English profile in Malaysia.
48.4% are female, 51.6% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 36.5 |
| Estimated audience size | 5,623,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Malaysian English audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 87.3% |
| Singapore | 7.2% |
| Indonesia | 1.9% |
Where the Malaysian English audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~1M | 1.98× | |
| 02 | Sarawak | ~600K | 1.30× | |
| 03 | Kedah | ~500K | 1.28× | |
| 04 | Pahang | ~300K | 1.17× | |
| 05 | Kuala Lumpur | ~1M | 1.07× | |
| 06 | Johor | ~800K | 1.07× | |
| 07 | Kelantan | ~300K | 1.05× | |
| 08 | Penang | ~400K | 1.02× | |
| 09 | Terengganu | ~200K | 1.02× | |
| 10 | Selangor | ~1.5M | 0.99× | |
| 11 | Labuan | ~40K | 0.93× | |
| 12 | Perak | ~400K | 0.88× | |
| 13 | Perlis | ~70K | 0.88× | |
| 14 | Putrajaya | ~30K | 0.86× | |
| 15 | Malacca | ~200K | 0.85× | |
| 16 | Negeri Sembilan | ~200K | 0.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.10× | |
| Spirituality | BALANCE | 1.08× | |
| Family Orientation | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.73× | |
| Mindfulness | BALANCE | 0.87× | |
| Sustainability | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Malaysian English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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