A data profile of the people who buy, follow and care about Malaysian ringgit in Malaysia — modelled from more than twelve digital signal sources. Malaysian ringgit has an estimated audience of 6,355,386 people in Malaysia.
The average Malaysian ringgit fan in Malaysia is 38.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Blood vessel, Plastic arts, Uric acid, with strongest over-indexing on Blood vessel (1.75× the country average).
Demographically, the Malaysian ringgit audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Malaysian ringgit fan in Malaysia is balanced, around 38.1 years old, with strong Travelling tendencies and a notable affinity for Blood vessel.
The key figures that characterise the Malaysian ringgit profile in Malaysia.
48.9% are female, 51.1% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 38.1 |
| Estimated audience size | 6,355,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Malaysian ringgit audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 75.0% |
| Singapore | 7.3% |
| Indonesia | 4.0% |
Where the Malaysian ringgit audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~2M | 1.84× | |
| 02 | Selangor | ~3M | 1.56× | |
| 03 | Johor | ~1M | 1.49× | |
| 04 | Penang | ~600K | 1.45× | |
| 05 | Perak | ~600K | 1.16× | |
| 06 | Sarawak | ~600K | 1.09× | |
| 07 | Negeri Sembilan | ~300K | 1.00× | |
| 08 | Kedah | ~400K | 0.99× | |
| 09 | Malacca | ~200K | 0.95× | |
| 10 | Sabah | ~500K | 0.93× | |
| 11 | Pahang | ~300K | 0.91× | |
| 12 | Labuan | ~40K | 0.73× | |
| 13 | Kelantan | ~200K | 0.69× | |
| 14 | Terengganu | ~200K | 0.68× | |
| 15 | Perlis | ~60K | 0.66× | |
| 16 | Putrajaya | ~20K | 0.64× |
The strongest cross-interests of the Malaysian ringgit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plastic arts | Arts & Culture | 2.99× | ||
| 02 | Public administration | Business & Career | 1.78× | ||
| 03 | Business card | Business & Career | 1.78× | ||
| 04 | Blood vessel | Health | 1.75× | ||
| 05 | Google Street View | Internet & Social Media | 1.75× | ||
| 06 | Instant noodle | Food & Beverages | 1.73× | ||
| 07 | Cartilage | Health | 1.73× | ||
| 08 | Uric acid | Health | 1.71× | ||
| 09 | Wakesurfing | Sports | 1.67× | ||
| 10 | Kitchen garden | Home & Garden | 1.65× | ||
| 11 | Reseller web hosting | Technology & Electronics | 1.65× | ||
| 12 | Ligament | Health | 1.63× | ||
| 13 | Image scanner | Technology & Electronics | 1.57× | ||
| 14 | Ramen | Food & Beverages | 1.54× | ||
| 15 | Grand tourer | Cars & Mobility | 1.53× | ||
| 16 | Pac-Man | Games | 1.53× | ||
| 17 | Pancreas | Health | 1.52× | ||
| 18 | Skeleton | Sports | 1.52× | ||
| 19 | Solar lamp | Home & Garden | 1.52× | ||
| 20 | Duvet | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.09× | |
| Social Media Usage | JOY | 1.05× | |
| Pet Ownership | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.02× | |
| Design Affinity | PREMIUM | 0.54× | |
| Individualism | JOY | 0.60× |
Malaysian ringgit has an estimated audience of 6,355,386 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.9% of Malaysian ringgit fans are female, 51.1% are male, with an average age of 38.1 years.
Malaysian ringgit fans show strongest brand affinity for Blood vessel (1.75×), Plastic arts (2.99×), and Uric acid (1.71×) over the country average.
Malaysian ringgit fans in Malaysia are most concentrated in Selangor (reach ~3M), Kuala Lumpur (reach ~2M), and Johor (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Malaysian ringgit itself, the audience over-indexes on Plastic arts (2.99×), Uric acid (1.71×), Instant noodle (1.73×), and Public administration (1.78×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Malaysian ringgit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.