A data profile of the people who buy, follow and care about Petróleo in Malaysia — modelled from more than twelve digital signal sources. Petróleo has an estimated audience of 2,115,576 people in Malaysia.
The average Petróleo fan in Malaysia is 43.1 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur.
The key figures that characterise the Petróleo profile in Malaysia.
55.2% are female, 44.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.1 |
| Estimated audience size | 2,115,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 18% | |
| 30-39 | 27% | |
| 40-49 | 27% | |
| 50+ | 22% |
of the worldwide Petróleo audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.8% |
| Taiwan | 10.0% |
| Thailand | 5.2% |
Where the Petróleo audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~400K | 1.01× | |
| 02 | Selangor | ~600K | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Petróleo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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