A data profile of the people who buy, follow and care about Secret Recipe (restaurant) in Malaysia — modelled from more than twelve digital signal sources. Secret Recipe (restaurant) has an estimated audience of 2,058,365 people in Malaysia.
The average Secret Recipe (restaurant) fan in Malaysia is 37.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include OneDrive, Pizza Hut, Kopi tiam, with strongest over-indexing on OneDrive (6.1× the country average).
Demographically, the Secret Recipe (restaurant) audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Secret Recipe (restaurant) fan in Malaysia is balanced, around 37.1 years old, with strong Convenience Orientation tendencies and a notable affinity for OneDrive.
The key figures that characterise the Secret Recipe (restaurant) profile in Malaysia.
55.0% are female, 45.0% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 37.1 |
| Estimated audience size | 2,058,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 10% |
of the worldwide Secret Recipe (restaurant) audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 83.3% |
| Singapore | 2.9% |
| Philippines | 2.7% |
Where the Secret Recipe (restaurant) audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kedah | ~200K | 1.28× | |
| 02 | Selangor | ~700K | 1.26× | |
| 03 | Penang | ~100K | 1.16× | |
| 04 | Negeri Sembilan | ~100K | 1.13× | |
| 05 | Johor | ~300K | 1.12× | |
| 06 | Pahang | ~100K | 1.12× | |
| 07 | Malacca | ~80K | 1.11× | |
| 08 | Kuala Lumpur | ~400K | 1.09× | |
| 09 | Terengganu | ~100K | 1.09× | |
| 10 | Perak | ~200K | 1.06× | |
| 11 | Putrajaya | ~10K | 1.00× | |
| 12 | Sabah | ~200K | 0.90× | |
| 13 | Kelantan | ~80K | 0.85× | |
| 14 | Perlis | ~20K | 0.77× | |
| 15 | Sarawak | ~100K | 0.70× | |
| 16 | Labuan | ~7K | 0.44× |
The strongest cross-interests of the Secret Recipe (restaurant) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OneDrive | Technology & Electronics | 6.10× | ||
| 02 | Kopi tiam | Food & Beverages | 3.24× | ||
| 03 | Dunkin' Donuts | Food & Beverages | 2.79× | ||
| 04 | Pancake | Food & Beverages | 2.74× | ||
| 05 | Pizza Hut | Food & Beverages | 2.65× | ||
| 06 | Dim sum | Food & Beverages | 2.38× | ||
| 07 | Instant noodle | Food & Beverages | 2.30× | ||
| 08 | Potato chip | Food & Beverages | 2.28× | ||
| 09 | HVAC | Home & Garden | 1.95× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.91× | ||
| 11 | Cappuccino | Food & Beverages | 1.81× | ||
| 12 | Subway | Food & Beverages | 1.81× | ||
| 13 | Hypermarket | Shopping | 1.77× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.63× | ||
| 15 | Brunch | Food & Beverages | 1.61× | ||
| 16 | Microwave oven | Home & Garden | 1.60× | ||
| 17 | Frozen food | Food & Beverages | 1.55× | ||
| 18 | Espresso | Food & Beverages | 1.55× | ||
| 19 | Flower bouquet | Home & Garden | 1.51× | ||
| 20 | Korean cuisine | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Indulgence | JOY | 1.26× | |
| Urban Lifestyle | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Secret Recipe (restaurant)'s target market in Malaysia covers an estimated 2,058,365 people, concentrated in Selangor and Kuala Lumpur.
55.0% of the Secret Recipe (restaurant) audience are female, 45.0% are male, with an average age of 37.1 years.
Secret Recipe (restaurant) fans show strongest brand affinity for OneDrive (6.1×), Pizza Hut (2.65×), and Kopi tiam (3.24×) over the country average.
Secret Recipe (restaurant) fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Secret Recipe (restaurant) itself, the audience over-indexes on Pizza Hut (2.65×), Kopi tiam (3.24×), Hypermarket (1.77×), and Korean cuisine (1.5×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Secret Recipe (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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