A data profile of the people who buy, follow and care about U Mobile in Malaysia — modelled from more than twelve digital signal sources. U Mobile has an estimated audience of 1,964,317 people in Malaysia.
The average U Mobile fan in Malaysia is 37.3 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Nepalgunj, Cricbuzz, Burmese language, with strongest over-indexing on Nepalgunj (2.97× the country average).
Demographically, the U Mobile audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical U Mobile fan in Malaysia is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Nepalgunj.
The key figures that characterise the U Mobile profile in Malaysia.
38.6% are female, 61.4% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 37.3 |
| Estimated audience size | 1,964,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide U Mobile audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 86.8% |
| China | 3.5% |
| Singapore | 1.9% |
Where the U Mobile audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~400K | 1.72× | |
| 02 | Kuala Lumpur | ~500K | 1.40× | |
| 03 | Selangor | ~700K | 1.29× | |
| 04 | Penang | ~100K | 1.18× | |
| 05 | Perak | ~200K | 1.13× | |
| 06 | Negeri Sembilan | ~100K | 1.13× | |
| 07 | Malacca | ~70K | 1.03× | |
| 08 | Pahang | ~90K | 1.00× | |
| 09 | Sarawak | ~200K | 0.94× | |
| 10 | Kedah | ~100K | 0.94× | |
| 11 | Terengganu | ~70K | 0.89× | |
| 12 | Kelantan | ~80K | 0.86× | |
| 13 | Putrajaya | ~9K | 0.84× | |
| 14 | Sabah | ~100K | 0.74× | |
| 15 | Perlis | ~20K | 0.65× | |
| 16 | Labuan | ~7K | 0.46× |
The strongest cross-interests of the U Mobile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Limbu language | Politics & Society | 3.89× | ||
| 02 | Gurung language | Politics & Society | 3.69× | ||
| 03 | Nepalgunj | Travel & Leisure | 2.97× | ||
| 04 | Chittagong | Travel & Leisure | 2.97× | ||
| 05 | Indo-Iranian languages | Politics & Society | 2.71× | ||
| 06 | Balochistan, Pakistan | Travel & Leisure | 2.70× | ||
| 07 | Bhojpuri language | Politics & Society | 2.62× | ||
| 08 | Cricbuzz | Sports | 2.61× | ||
| 09 | Mandalay | Travel & Leisure | 2.56× | ||
| 10 | Prime Minister of Bangladesh | Politics & Society | 2.55× | ||
| 11 | West Bengal | Travel & Leisure | 2.22× | ||
| 12 | Burmese language | Politics & Society | 2.18× | ||
| 13 | Pakistan Standard Time | Topic | 2.07× | ||
| 14 | Tune Talk | Technology & Electronics | 1.84× | ||
| 15 | Dinajpur District, Bangladesh | Travel & Leisure | 1.83× | ||
| 16 | Indo-Aryan languages | Politics & Society | 1.63× | ||
| 17 | Postpaid mobile phone | Technology & Electronics | 1.60× | ||
| 18 | Lucky 7 (TV series) | Movies & TV | 1.56× | ||
| 19 | Hotlink | Internet & Social Media | 1.55× | ||
| 20 | Lottery | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.22× | |
| Design Affinity | PREMIUM | 1.19× | |
| Family Orientation | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.67× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Social Media Usage | JOY | 0.90× |
U Mobile's target market in Malaysia covers an estimated 1,964,317 people, concentrated in Selangor and Kuala Lumpur.
38.6% of the U Mobile audience are female, 61.4% are male, with an average age of 37.3 years.
U Mobile fans show strongest brand affinity for Nepalgunj (2.97×), Cricbuzz (2.61×), and Burmese language (2.18×) over the country average.
U Mobile fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond U Mobile itself, the audience over-indexes on Cricbuzz (2.61×), Burmese language (2.18×), Bhojpuri language (2.62×), and Pakistan Standard Time (2.07×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for U Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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