A data profile of the people who buy, follow and care about Kingdom of the Netherlands in Netherlands — modelled from more than twelve digital signal sources. Kingdom of the Netherlands has an estimated audience of 5,343,283 people in Netherlands.
Kingdom of the Netherlands has an estimated audience of 5,343,283 people in Netherlands. 59.0% are female, 41.0% are male, average age 42.3. Top brand affinities: Arsenal F.C., Paris Saint-Germain, Henry Cavill, A.C. Milan, Inter Milan.
Top brand affinities include Arsenal F.C., Paris Saint-Germain, Henry Cavill, with strongest over-indexing on Arsenal F.C. (2.27× the country average).
Demographically, the Kingdom of the Netherlands audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Career Orientation.
The typical Kingdom of the Netherlands fan in Netherlands is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Arsenal F.C..
The key figures that characterise the Kingdom of the Netherlands profile in Netherlands.
59.0% are female, 41.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.3 |
| Estimated audience size | 5,343,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Kingdom of the Netherlands audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 83.8% |
| Belgium | 5.8% |
| France | 3.4% |
The strongest cross-interests of the Kingdom of the Netherlands audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Henry Cavill | Movies & TV | 2.56× | ||
| 02 | United Airlines | Travel & Leisure | 2.44× | ||
| 03 | Arsenal F.C. | Sports | 2.27× | ||
| 04 | Seattle Seahawks | Sports | 2.14× | ||
| 05 | Paris Saint-Germain | Sports | 2.05× | ||
| 06 | Tennessee Titans | Sports | 2.05× | ||
| 07 | Miami Heat | Sports | 1.98× | ||
| 08 | Inter Milan | Sports | 1.91× | ||
| 09 | A.C. Milan | Sports | 1.78× | ||
| 10 | Bangkok Airways | Travel & Leisure | 1.78× | ||
| 11 | Las Vegas Raiders | Sports | 1.77× | ||
| 12 | Air France | Travel & Leisure | 1.75× | ||
| 13 | Momondo | Travel & Leisure | 1.68× | ||
| 14 | Business class | Travel & Leisure | 1.57× | ||
| 15 | San Antonio Spurs | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Career Orientation | POWER | 1.23× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.58× | |
| Community Orientation | OPEN | 0.62× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Kingdom of the Netherlands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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