A data profile of the people who buy, follow and care about Willie Nelson in Netherlands — modelled from more than twelve digital signal sources. Willie Nelson has an estimated audience of 157,153 people in Netherlands.
The average Willie Nelson fan in Netherlands is 44.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Johnny Cash, Nelson, New Zealand, Dolly Parton, with strongest over-indexing on Johnny Cash (18.59× the country average).
Demographically, the Willie Nelson audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Willie Nelson fan in Netherlands is balanced, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Johnny Cash.
The key figures that characterise the Willie Nelson profile in Netherlands.
53.2% are female, 46.8% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 44.7 |
| Estimated audience size | 157,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 10% | |
| 40-49 | 18% | |
| 50+ | 42% |
of the worldwide Willie Nelson audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 63.1% |
| Canada | 5.4% |
| United Kingdom | 5.1% |
Where the Willie Nelson audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Drenthe | ~6K | 1.26× | |
| 02 | Friesland | ~7K | 1.23× | |
| 03 | Groningen | ~6K | 1.04× | |
| 04 | Gelderland | ~20K | 1.03× | |
| 05 | Limburg | ~10K | 1.02× | |
| 06 | Overijssel | ~10K | 1.00× | |
| 07 | North Brabant | ~20K | 0.99× | |
| 08 | Zuid-Holland | ~40K | 0.97× | |
| 09 | North Holland | ~30K | 0.91× | |
| 10 | Flevoland | ~4K | 0.84× | |
| 11 | Utrecht | ~9K | 0.70× |
The strongest cross-interests of the Willie Nelson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Middle (TV series) | Movies & TV | 44.75× | ||
| 02 | Dynamo Dresden | Sports | 42.98× | ||
| 03 | Arrested Development (TV series) | Movies & TV | 34.46× | ||
| 04 | Nelson, New Zealand | Travel & Leisure | 34.23× | ||
| 05 | Il Divo | Music & Radio | 32.51× | ||
| 06 | Monty Python | Movies & TV | 29.71× | ||
| 07 | John Cleese | Movies & TV | 27.11× | ||
| 08 | Orange Is the New Black | Movies & TV | 25.87× | ||
| 09 | SERBIA | Music & Radio | 21.74× | ||
| 10 | Aretha Franklin | Music & Radio | 19.11× | ||
| 11 | Johnny Cash | Music & Radio | 18.59× | ||
| 12 | Modern Family | Movies & TV | 18.11× | ||
| 13 | Frank Sinatra | Music & Radio | 17.90× | ||
| 14 | RB Leipzig | Sports | 15.57× | ||
| 15 | Rockabilly | Fashion & Accessoires | 15.04× | ||
| 16 | Dolly Parton | Music & Radio | 14.87× | ||
| 17 | Funny Videos | Internet & Social Media | 8.46× | ||
| 18 | American folk music | Music & Radio | 8.40× | ||
| 19 | Feyenoord | Sports | 1.71× | ||
| 20 | YT | Music & Radio | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.78× | |
| Pet Ownership | JOY | 1.57× | |
| Sustainability | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.05× | |
| Price Sensitivity | PREMIUM | 1.07× | |
| Luxury Orientation | PREMIUM | 1.08× |
Willie Nelson has an estimated audience of 157,153 people in Netherlands, concentrated in Zuid-Holland and North Holland.
53.2% of Willie Nelson fans are female, 46.8% are male, with an average age of 44.7 years.
Willie Nelson fans show strongest brand affinity for Johnny Cash (18.59×), Nelson, New Zealand (34.23×), and Dolly Parton (14.87×) over the country average.
Willie Nelson fans in Netherlands are most concentrated in Zuid-Holland (reach ~40K), North Holland (reach ~30K), and North Brabant (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Willie Nelson itself, the audience over-indexes on Nelson, New Zealand (34.23×), Dolly Parton (14.87×), Modern Family (18.11×), and The Middle (TV series) (44.75×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Willie Nelson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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