A data profile of the people who buy, follow and care about NRK1 in Norway — modelled from more than twelve digital signal sources. NRK1 has an estimated audience of 928,403 people in Norway.
NRK1 has an estimated audience of 928,403 people in Norway. 58.9% are female, 41.1% are male, average age 44.0. Top brand affinities: Sports betting, Robbie Williams, Smoked meat, Nintendo Switch, Leonard Cohen.
Top brand affinities include Sports betting, Robbie Williams, Smoked meat, with strongest over-indexing on Sports betting (2.98× the country average).
Demographically, the NRK1 audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical NRK1 fan in Norway is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Sports betting.
The key figures that characterise the NRK1 profile in Norway.
58.9% are female, 41.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 44.0 |
| Estimated audience size | 928,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 31% |
The strongest cross-interests of the NRK1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 2.98× | ||
| 02 | Smoked meat | Food & Beverages | 2.75× | ||
| 03 | Quadcopter | Technology & Electronics | 2.55× | ||
| 04 | Moët & Chandon | Food & Beverages | 2.49× | ||
| 05 | Carhartt | Fashion & Accessoires | 1.95× | ||
| 06 | Nintendo Switch | Games | 1.79× | ||
| 07 | Stevia | Food & Beverages | 1.70× | ||
| 08 | Quality time | Kids & Family | 1.64× | ||
| 09 | Video rental shop | Movies & TV | 1.59× | ||
| 10 | Leonard Cohen | Music & Radio | 1.57× | ||
| 11 | Robbie Williams | Music & Radio | 1.54× | ||
| 12 | Diabetes mellitus type 2 awareness | Health | 1.54× | ||
| 13 | Highsnobiety | Fashion & Accessoires | 1.53× | ||
| 14 | De'Longhi | Home & Garden | 1.52× | ||
| 15 | Volkswagen Gol | Cars & Mobility | 1.52× | ||
| 16 | Chicago Blackhawks | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Community Orientation | OPEN | 1.22× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Risk Appetite | THRILL | 0.82× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for NRK1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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