Rascasse Audience Intelligence

George Michael Audience in Portugal

A data profile of the people who buy, follow and care about George Michael in Portugal — modelled from more than twelve digital signal sources. George Michael has an estimated audience of 120,857 people in Portugal.

George Michael has an estimated audience of 120,857 people in Portugal. 51.1% are female, 48.9% are male, average age 45.4. Top brand affinities: Continente, GNR, Pets, Rock music, Portuguese language.

Top brand affinities include Continente, GNR, Pets, with strongest over-indexing on Continente (1.57× the country average).

Demographically, the George Michael audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Tradition, Creativity.

The typical George Michael fan in Portugal is balanced, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Continente.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the George Michael profile in Portugal.

Audience size
121K
in Portugal
Gender
51.1%♀
48.9% male
Age
45.4
average years
Country rank
#7070
Person in Portugal
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of George Michael fans

51.1% are female, 48.9% are male, average age 45.4.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for George Michael audience in Portugal
MetricValue
Female51.1%
Male48.9%
Average age45.4
Estimated audience size120,857
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the George Michael audience in Portugal
Age bracketShare%
16-198%
20-2911%
30-3919%
40-4933%
50+29%
Fig. 04

Worldwide distribution

0.6%

of the worldwide George Michael audience comes from Portugal.

Worldwide audience distribution share by country for George Michael
CountryShare
United States20.6%
United Kingdom15.0%
Germany7.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George Michael audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George Michael audience
#·InterestCategoryAffinity×
01Julio IglesiasMusic & Radio4.40×
02Freddie MercuryMusic & Radio4.19×
03GNRMusic & Radio3.03×
04SaudadePolitics & Society2.62×
05LindåsTravel & Leisure2.54×
06FadoMusic & Radio2.26×
07QuizGames2.12×
08HarmonyKids & Family2.10×
09Música popular brasileiraMusic & Radio2.02×
10Rock musicMusic & Radio1.89×
11Musical theatreMovies & TV1.85×
12Culinary artArts & Culture1.82×
13PoetryLiterature1.66×
14Portuguese languagePolitics & Society1.60×
15ContinenteShopping1.57×
16BlouseFashion & Accessoires1.56×
17PhilosophyBusiness & Career1.55×
18PetsPets & Animals1.54×
19Cape VerdeTravel & Leisure1.54×
20EarthTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George Michael audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by George Michael audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
CreativityOPEN1.22×
SpiritualityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by George Michael audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Quality AwarenessPREMIUM0.66×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for George Michael. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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