Rascasse Audience Intelligence

Premios TVyNovelas Audience in Portugal

A data profile of the people who buy, follow and care about Premios TVyNovelas in Portugal — modelled from more than twelve digital signal sources. Premios TVyNovelas has an estimated audience of 57 people in Portugal.

#75among Award in Portugal#2779among Event in Portugal#14834in Movies & TV

Premios TVyNovelas has an estimated audience of 57 people in Portugal. 62.0% are female, 38.0% are male, average age 30.9. Top brand affinities: Thai Premier League, Havaianas, Hellmann's and Best Foods, Bad Bunny, Daddy Yankee.

Top brand affinities include Thai Premier League, Havaianas, Hellmann's and Best Foods, with strongest over-indexing on Thai Premier League (54.44× the country average).

Demographically, the Premios TVyNovelas audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.

The typical Premios TVyNovelas fan in Portugal is more female, around 30.9 years old, with strong Social Media Usage tendencies and a notable affinity for Thai Premier League.

Category: Movies & TV · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Premios TVyNovelas profile in Portugal.

Audience size
57
in Portugal
Gender
62.0%♀
38.0% male
Age
30.9
average years
Country rank
#135681
Event in Portugal
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Premios TVyNovelas fans

62.0% are female, 38.0% are male, average age 30.9.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Premios TVyNovelas audience in Portugal
MetricValue
Female62.0%
Male38.0%
Average age30.9
Estimated audience size57
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Premios TVyNovelas audience in Portugal
Age bracketShare%
16-1939%
20-2921%
30-3921%
40-4919%
50+0%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Premios TVyNovelas audience comes from Portugal.

Worldwide audience distribution share by country for Premios TVyNovelas
CountryShare
United States41.9%
Mexico26.0%
Argentina22.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Premios TVyNovelas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Premios TVyNovelas audience
#·InterestCategoryAffinity×
01Thai Premier LeagueSports54.44×
02Hellmann's and Best FoodsFood & Beverages19.16×
03HavaianasFashion & Accessoires6.43×
04Daddy YankeeMusic & Radio5.72×
05Khloé KardashianMovies & TV2.37×
06Gusttavo LimaMusic & Radio2.27×
07Bad BunnyMusic & Radio2.26×
08Miranda LambertMusic & Radio2.24×
09Sunless tanningBeauty & Wellness2.14×
10Clash of KingsGames2.11×
11Downton AbbeyMovies & TV1.79×
12ULTA BeautyBeauty & Wellness1.79×
13Kendrick LamarMusic & Radio1.72×
14Electronic trading platformBusiness & Career1.70×
15ThinkGeekTechnology & Electronics1.70×
16Vivienne WestwoodFashion & Accessoires1.65×
17Wix.comTechnology & Electronics1.62×
18Jazz danceSports1.60×
19Simple SkincareBeauty & Wellness1.51×
20vertbaudetFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Premios TVyNovelas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Premios TVyNovelas audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.34×
Price SensitivityPREMIUM1.26×
CreativityOPEN0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Premios TVyNovelas audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.54×
Luxury OrientationPREMIUM0.54×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Premios TVyNovelas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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