Rascasse Audience Intelligence

Princess Cruises Target Market in United States

Princess Cruises has an estimated audience of 5.6M people in United States.

#5among Cruises in United States
#652among brands in United States#506in Travel & Leisure

The average Princess Cruises fan in United States is 42.6 years old, more female, and lives primarily in California.

By number of fans, Princess Cruises ranks #5 among the 87 objects in Cruises in United States — 37.7× the group median.

Its fans are 2.4 years younger than the group average of 45.0.

Women make up 68.6% of the fan base, 3.4 percentage points more than the group average.

Compared with the other 86 objects in Cruises, Princess Cruises fans stand out for their interest in The Strumbellas, Aleksandra Prijovic and Celebrity.

Most fans live in California, Florida, Texas.

Top affinities include The Strumbellas, Aleksandra Prijovic, Hostelling International, with strongest over-indexing on The Strumbellas (554.93× the country average).

Demographically, the Princess Cruises audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Travelling, Convenience Orientation.

The typical Princess Cruises fan in United States is more female, around 42.6 years old, with strong Travelling tendencies and a notable affinity for The Strumbellas.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.6M
in United States
Gender
68.6%♀
31.4% male
Age
42.6
average years
Country rank
#5932
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Princess Cruises

68.6% are female, 31.4% are male, average age 42.6.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Princess Cruises audience in United States
MetricValue
Female68.6%
Male31.4%
Average age42.6
Estimated audience size5.6M
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Princess Cruises audience in United States
Age bracketShare%
16-2415%
25-3418%
35-4418%
45-5420%
55+29%
Fig. 04

Worldwide distribution

43.4%

of the worldwide Princess Cruises audience comes from United States.

Worldwide audience distribution share by country for Princess Cruises
CountryShare
United States43.4%
United Kingdom12.2%
Australia8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Princess Cruises customers by region in United States
#RegionReachAffinity×
01Alaska~50K4.24×
02Florida~700K2.01×
03Nevada~100K1.93×
04Hawaii~40K1.78×
05California~1M1.56×
06Arizona~200K1.52×
07Utah~80K1.50×
08Idaho~40K1.39×
09Washington~200K1.37×
10South Carolina~100K1.14×
11Oregon~70K1.04×
12Tennessee~100K1.02×
13Oklahoma~70K0.99×
14Missouri~100K0.96×
15Georgia~200K0.90×
16Texas~300K0.89×
17Ohio~200K0.89×
18Wisconsin~90K0.89×
19Kentucky~70K0.89×
20Arkansas~40K0.89×
21Delaware~10K0.89×
22Minnesota~80K0.88×
23Michigan~100K0.87×
24Alabama~70K0.87×
25Rhode Island~20K0.87×
26North Carolina~200K0.85×
27Montana~20K0.85×
28Kansas~40K0.84×
29Iowa~40K0.83×
30New Hampshire~20K0.82×
31Wyoming~8K0.82×
32Maine~20K0.81×
33Colorado~80K0.80×
34Louisiana~60K0.80×
35Indiana~90K0.78×
36New Mexico~30K0.77×
37Connecticut~50K0.74×
38North Dakota~10K0.74×
39Nebraska~20K0.73×
40Virginia~100K0.72×
41Mississippi~40K0.72×
42Pennsylvania~200K0.70×
43Massachusetts~80K0.70×
44South Dakota~10K0.70×
45New Jersey~100K0.68×
46Illinois~100K0.66×
47West Virginia~20K0.65×
48New York~200K0.64×
49Maryland~70K0.64×
50Vermont~6K0.52×
Fig. 06

Affinity by region

Affinity by region — Princess Cruises, United States
0.52×1.00×4.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Princess Cruises audience vs. the country average
#·InterestCategoryAffinity×
01The StrumbellasMusic & Radio554.93×
02Aleksandra PrijovicMusic & Radio554.93×
03Hostelling InternationalTravel & Leisure7.12×
04Royal Caribbean Cruises Ltd.Travel & Leisure6.91×
05CelebrityMovies & TV2.10×
06FoodFood & Beverages1.82×
07PetsPets & Animals1.80×
08SportsSports1.78×
09Arts and musicArts & Culture1.78×
10Outdoor recreationSports1.76×
11Food and drinkFood & Beverages1.74×
12EntertainmentMovies & TV1.74×
13Consumer electronicsTechnology & Electronics1.72×
14MoviesMovies & TV1.71×
15Live eventsMusic & Radio1.71×
16MusicBusiness & Career1.70×
17ReadingLiterature1.70×
18ShoppingShopping1.69×
19ClothingFashion & Accessoires1.69×
20Fitness and wellnessSports1.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Princess Cruises audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Princess Cruises audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.67×
Convenience OrientationPREMIUM1.59×
Community OrientationOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Princess Cruises audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Early Adopter MentalityPOWER0.88×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cruises audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Princess Cruises over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/princess-cruises-7360” · Methodology