A data profile of the people who buy, follow and care about Iggy Azalea in Sweden — modelled from more than twelve digital signal sources. Iggy Azalea has an estimated audience of 90,661 people in Sweden.
Iggy Azalea has an estimated audience of 90,661 people in Sweden. 34.7% are female, 65.3% are male, average age 39.3. Top brand affinities: Noah Cyrus, Hilary Duff, BIA, Sabrina Carpenter, Hannah Montana: The Movie.
Top brand affinities include Noah Cyrus, Hilary Duff, BIA, with strongest over-indexing on Noah Cyrus (355.18× the country average).
Demographically, the Iggy Azalea audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Social Media Usage, Extroversion.
The typical Iggy Azalea fan in Sweden is more male, around 39.3 years old, with strong Social Media Usage tendencies and a notable affinity for Noah Cyrus.
The key figures that characterise the Iggy Azalea profile in Sweden.
34.7% are female, 65.3% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 39.3 |
| Estimated audience size | 90,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 20% |
of the worldwide Iggy Azalea audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 41.3% |
| United Kingdom | 6.0% |
| Germany | 5.4% |
The strongest cross-interests of the Iggy Azalea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Noah Cyrus | Music & Radio | 355.18× | ||
| 02 | BIA | Music & Radio | 246.37× | ||
| 03 | Hannah Montana: The Movie | Movies & TV | 167.16× | ||
| 04 | Jessie J | Music & Radio | 75.48× | ||
| 05 | Hilary Duff | Movies & TV | 66.73× | ||
| 06 | Jonas Brothers | Music & Radio | 53.53× | ||
| 07 | Gwen Stefani | Music & Radio | 49.96× | ||
| 08 | Tove Lo | Music & Radio | 38.52× | ||
| 09 | Nick Jonas | Music & Radio | 32.32× | ||
| 10 | Hailee Steinfeld | Movies & TV | 23.44× | ||
| 11 | Pink | Music & Radio | 21.29× | ||
| 12 | Dua Lipa | Music & Radio | 20.15× | ||
| 13 | Sabrina Carpenter | Music & Radio | 20.00× | ||
| 14 | Benson Boone | Music & Radio | 20.00× | ||
| 15 | Lewis Capaldi | Music & Radio | 20.00× | ||
| 16 | Amy Winehouse | Music & Radio | 20.00× | ||
| 17 | Alex Warren | Music & Radio | 20.00× | ||
| 18 | Lindsay Lohan | Movies & TV | 18.49× | ||
| 19 | Tate McRae | Music & Radio | 14.80× | ||
| 20 | Billie Eilish | Music & Radio | 11.30× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.44× | |
| Extroversion | THRILL | 1.40× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.92× | |
| Travelling | THRILL | 1.01× | |
| Pet Ownership | JOY | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Iggy Azalea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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