A data profile of the people who buy, follow and care about Stockholm County in Sweden — modelled from more than twelve digital signal sources. Stockholm County has an estimated audience of 1,136,506 people in Sweden.
Stockholm County has an estimated audience of 1,136,506 people in Sweden. 59.0% are female, 41.0% are male, average age 45.2. Top brand affinities: Online food ordering, Standup paddleboarding, Photovoltaics, Rail transport, Boat show.
Top brand affinities include Online food ordering, Standup paddleboarding, Photovoltaics, with strongest over-indexing on Online food ordering (1.68× the country average).
Demographically, the Stockholm County audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.
The typical Stockholm County fan in Sweden is more female, around 45.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Online food ordering.
The key figures that characterise the Stockholm County profile in Sweden.
59.0% are female, 41.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 45.2 |
| Estimated audience size | 1,136,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Stockholm County audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 96.6% |
| United States | 1.3% |
| Netherlands | 0.9% |
The strongest cross-interests of the Stockholm County audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Aygo | Cars & Mobility | 3.09× | ||
| 02 | Smirnoff | Food & Beverages | 2.33× | ||
| 03 | Model building | Kids & Family | 2.23× | ||
| 04 | Boat show | Travel & Leisure | 1.92× | ||
| 05 | Star Trek | Movies & TV | 1.86× | ||
| 06 | Outlet store | Shopping | 1.84× | ||
| 07 | Heidi Klum | Fashion & Accessoires | 1.69× | ||
| 08 | Online food ordering | Food & Beverages | 1.68× | ||
| 09 | Carsharing | Cars & Mobility | 1.68× | ||
| 10 | Photovoltaics | Home & Garden | 1.64× | ||
| 11 | British Airways | Travel & Leisure | 1.62× | ||
| 12 | Breitling | Fashion & Accessoires | 1.61× | ||
| 13 | Standup paddleboarding | Sports | 1.59× | ||
| 14 | Elderly care | Health | 1.58× | ||
| 15 | Nespresso | Food & Beverages | 1.58× | ||
| 16 | Beach volleyball | Sports | 1.58× | ||
| 17 | Rail transport | Travel & Leisure | 1.56× | ||
| 18 | Uber | Cars & Mobility | 1.56× | ||
| 19 | Business school | Business & Career | 1.52× | ||
| 20 | Sandra Bullock | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.49× | |
| Family Orientation | CONSERVATISM | 1.25× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Extroversion | THRILL | 0.79× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Stockholm County. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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