Rascasse Audience Intelligence

Baba Yaga Audience in United States

A data profile of the people who buy, follow and care about Baba Yaga in United States — modelled from more than twelve digital signal sources. Baba Yaga has an estimated audience of 1,234,123 people in United States.

The average Baba Yaga fan in United States is 23.1 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Category: Politics & Society · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baba Yaga profile in United States.

Audience size
1.2M
in United States
Gender
58.7%
41.3% male
Age
23.1
average years
Country rank
#20444
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baba Yaga fans

58.7% are female, 41.3% are male, average age 23.1.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Baba Yaga audience in United States
MetricValue
Female58.7%
Male41.3%
Average age23.1
Estimated audience size1,234,123
Fig. 03

Age distribution

Ø 23.1
average years
Age distribution of the Baba Yaga audience in United States
Age bracketShare%
16-1971%
20-2919%
30-398%
40-493%
50+0%
Fig. 04

Worldwide distribution

39.8%

of the worldwide Baba Yaga audience comes from United States.

Worldwide audience distribution share by country for Baba Yaga
CountryShare
United States39.8%
Germany7.3%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baba Yaga audience in United States is strongest.

Fig. 05

Top regions by affinity

Baba Yaga fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K5.01×
02New Hampshire~6K1.23×
03Alaska~3K1.23×
04Oregon~20K1.22×
05Vermont~2K1.19×
06Utah~10K1.18×
07Maine~5K1.15×
08Idaho~6K1.07×
09Montana~4K1.07×
10Colorado~20K1.00×
11Kentucky~10K0.99×
12Virginia~30K0.98×
13New Mexico~6K0.98×
14Massachusetts~20K0.95×
15Pennsylvania~40K0.94×
16Michigan~30K0.94×
17Indiana~20K0.94×
18Oklahoma~10K0.92×
19Nebraska~5K0.92×
20West Virginia~5K0.92×
21Ohio~30K0.91×
22Minnesota~20K0.91×
23Illinois~40K0.90×
24North Carolina~30K0.90×
25Missouri~20K0.90×
26Kansas~8K0.90×
27Connecticut~10K0.89×
28Arkansas~9K0.89×
29North Dakota~2K0.89×
30New York~60K0.88×
31Wisconsin~20K0.88×
32Rhode Island~3K0.88×
33Texas~90K0.87×
34Hawaii~4K0.87×
35California~100K0.86×
36Georgia~30K0.86×
37Arizona~20K0.86×
38South Dakota~2K0.86×
39Nevada~10K0.85×
40Tennessee~20K0.84×
41Delaware~3K0.83×
42Maryland~20K0.82×
43Iowa~8K0.82×
44Florida~60K0.80×
45New Jersey~20K0.78×
46South Carolina~10K0.78×
47Alabama~10K0.78×
48Louisiana~10K0.78×
49Washington, District of Columbia~3K0.78×
50Mississippi~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Baba Yaga, United States
0.77×1.00×5.01×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Baba Yaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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