A data profile of the people who buy, follow and care about Baba Yaga in United States — modelled from more than twelve digital signal sources. Baba Yaga has an estimated audience of 1,234,123 people in United States.
The average Baba Yaga fan in United States is 23.1 years old, more female, and lives primarily in Washington.
The audience is concentrated in Washington, California, Texas.
The key figures that characterise the Baba Yaga profile in United States.
58.7% are female, 41.3% are male, average age 23.1.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 23.1 |
| Estimated audience size | 1,234,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 71% | |
| 20-29 | 19% | |
| 30-39 | 8% | |
| 40-49 | 3% | |
| 50+ | 0% |
Where the Baba Yaga audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~100K | 5.01× | |
| 02 | New Hampshire | ~6K | 1.23× | |
| 03 | Alaska | ~3K | 1.23× | |
| 04 | Oregon | ~20K | 1.22× | |
| 05 | Vermont | ~2K | 1.19× | |
| 06 | Utah | ~10K | 1.18× | |
| 07 | Maine | ~5K | 1.15× | |
| 08 | Idaho | ~6K | 1.07× | |
| 09 | Montana | ~4K | 1.07× | |
| 10 | Colorado | ~20K | 1.00× | |
| 11 | Kentucky | ~10K | 0.99× | |
| 12 | Virginia | ~30K | 0.98× | |
| 13 | New Mexico | ~6K | 0.98× | |
| 14 | Massachusetts | ~20K | 0.95× | |
| 15 | Pennsylvania | ~40K | 0.94× | |
| 16 | Michigan | ~30K | 0.94× | |
| 17 | Indiana | ~20K | 0.94× | |
| 18 | Oklahoma | ~10K | 0.92× | |
| 19 | Nebraska | ~5K | 0.92× | |
| 20 | West Virginia | ~5K | 0.92× | |
| 21 | Ohio | ~30K | 0.91× | |
| 22 | Minnesota | ~20K | 0.91× | |
| 23 | Illinois | ~40K | 0.90× | |
| 24 | North Carolina | ~30K | 0.90× | |
| 25 | Missouri | ~20K | 0.90× | |
| 26 | Kansas | ~8K | 0.90× | |
| 27 | Connecticut | ~10K | 0.89× | |
| 28 | Arkansas | ~9K | 0.89× | |
| 29 | North Dakota | ~2K | 0.89× | |
| 30 | New York | ~60K | 0.88× | |
| 31 | Wisconsin | ~20K | 0.88× | |
| 32 | Rhode Island | ~3K | 0.88× | |
| 33 | Texas | ~90K | 0.87× | |
| 34 | Hawaii | ~4K | 0.87× | |
| 35 | California | ~100K | 0.86× | |
| 36 | Georgia | ~30K | 0.86× | |
| 37 | Arizona | ~20K | 0.86× | |
| 38 | South Dakota | ~2K | 0.86× | |
| 39 | Nevada | ~10K | 0.85× | |
| 40 | Tennessee | ~20K | 0.84× | |
| 41 | Delaware | ~3K | 0.83× | |
| 42 | Maryland | ~20K | 0.82× | |
| 43 | Iowa | ~8K | 0.82× | |
| 44 | Florida | ~60K | 0.80× | |
| 45 | New Jersey | ~20K | 0.78× | |
| 46 | South Carolina | ~10K | 0.78× | |
| 47 | Alabama | ~10K | 0.78× | |
| 48 | Louisiana | ~10K | 0.78× | |
| 49 | Washington, District of Columbia | ~3K | 0.78× | |
| 50 | Mississippi | ~8K | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Baba Yaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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