Rascasse Audience Intelligence

Bailey Zimmerman Audience in United States

A data profile of the people who buy, follow and care about Bailey Zimmerman in United States — modelled from more than twelve digital signal sources. Bailey Zimmerman has an estimated audience of 2,430,562 people in United States.

#28among Country music in United States#2077among Person in United States#1301in Music & Radio

The average Bailey Zimmerman fan in United States is 39.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Tennessee.

Top brand affinities include Tracy Chapman, Chris Stapleton, Willie Nelson, with strongest over-indexing on Tracy Chapman (21.01× the country average).

Demographically, the Bailey Zimmerman audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bailey Zimmerman fan in United States is more female, around 39.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Tracy Chapman.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bailey Zimmerman profile in United States.

Audience size
2.4M
in United States
Gender
59.8%♀
40.2% male
Age
39.2
average years
Country rank
#12171
Person in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bailey Zimmerman fans

59.8% are female, 40.2% are male, average age 39.2.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Bailey Zimmerman audience in United States
MetricValue
Female59.8%
Male40.2%
Average age39.2
Estimated audience size2,430,562
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Bailey Zimmerman audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Bailey Zimmerman audience comes from United States.

Worldwide audience distribution share by country for Bailey Zimmerman
CountryShare
United States86.8%
Canada7.8%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bailey Zimmerman audience in United States is strongest.

Fig. 05

Top regions by affinity

Bailey Zimmerman fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~10K2.45×
02Tennessee~90K1.99×
03North Dakota~9K1.99×
04New Mexico~20K1.89×
05Iowa~30K1.66×
06Idaho~20K1.61×
07Wisconsin~50K1.48×
08Kentucky~40K1.44×
09New Hampshire~10K1.42×
10Nebraska~20K1.40×
11Alabama~40K1.31×
12Wyoming~4K1.29×
13Indiana~50K1.22×
14West Virginia~10K1.20×
15Louisiana~30K1.14×
16South Carolina~40K1.11×
17Ohio~80K1.10×
18Minnesota~40K1.10×
19Illinois~80K1.06×
20Michigan~60K1.06×
21Missouri~40K1.06×
22Maine~9K1.02×
23Delaware~6K1.01×
24Oklahoma~20K0.95×
25Connecticut~20K0.94×
26Arkansas~20K0.94×
27Mississippi~20K0.94×
28Montana~6K0.93×
29Vermont~4K0.93×
30Pennsylvania~70K0.84×
31Massachusetts~40K0.83×
32Kansas~10K0.79×
33Georgia~60K0.78×
34Oregon~20K0.75×
35Rhode Island~5K0.74×
36North Carolina~50K0.73×
37Colorado~30K0.73×
38Virginia~40K0.70×
39Nevada~10K0.67×
40Washington~30K0.63×
41Texas~100K0.62×
42Arizona~30K0.61×
43Utah~10K0.61×
44Florida~90K0.59×
45New York~60K0.48×
46Maryland~20K0.45×
47Washington, District of Columbia~3K0.45×
48Hawaii~4K0.44×
49New Jersey~20K0.41×
50California~90K0.36×
Fig. 06

Affinity by region

Affinity by region — Bailey Zimmerman, United States
0.36×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bailey Zimmerman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bailey Zimmerman audience
#·InterestCategoryAffinity×
01Dacia SanderoCars & Mobility31.71×
02Tracy ChapmanMusic & Radio21.01×
03Volkswagen UpCars & Mobility19.64×
04Chris StapletonMusic & Radio8.82×
05malwarebytesTechnology & Electronics8.56×
06Military pressSports7.39×
07Dwight YoakamMusic & Radio7.20×
08Waylon JenningsMusic & Radio7.09×
09Melanie LynskeyMovies & TV6.77×
10Kacey MusgravesMusic & Radio6.28×
11Toby KeithMusic & Radio6.06×
12Billy Ray CyrusMusic & Radio5.38×
13Willie NelsonMusic & Radio5.30×
14Alan JacksonMusic & Radio5.24×
15Shania TwainMusic & Radio4.84×
16Ariana GrandeMusic & Radio2.25×
17Britney SpearsMusic & Radio1.98×
18Apple MusicMusic & Radio1.97×
19TicketmasterTravel & Leisure1.62×
20Subscription business modelShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bailey Zimmerman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bailey Zimmerman audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.52×
PatriotismCONSERVATISM1.44×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bailey Zimmerman audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
Healthy LifestyleBALANCE0.91×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bailey Zimmerman have in United States?

Bailey Zimmerman has an estimated audience of 2,430,562 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Bailey Zimmerman fans?

59.8% of Bailey Zimmerman fans are female, 40.2% are male, with an average age of 39.2 years.

03

Which brands do Bailey Zimmerman fans like most?

Bailey Zimmerman fans show strongest brand affinity for Tracy Chapman (21.01×), Chris Stapleton (8.82×), and Willie Nelson (5.3×) over the country average.

04

Where do Bailey Zimmerman fans live in United States?

Bailey Zimmerman fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~90K), and Tennessee (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bailey Zimmerman fans also like?

Beyond Bailey Zimmerman itself, the audience over-indexes on Chris Stapleton (8.82×), Willie Nelson (5.3×), Toby Keith (6.06×), and Kacey Musgraves (6.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See Bailey Zimmerman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bailey Zimmerman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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