Condé Nast Audience in United States
Condé Nast has an estimated audience of 537,469 people in United States. 64.4% are female, 35.6% are male, average age 39.2. Top regions: New York, California, Texas. Top brand affinities: Purple (magazine), Lake Bell, Nicole Richie, Euphoria, Steve Coogan.
The average Condé Nast fan in United States is 39.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Purple (magazine), Lake Bell, Nicole Richie, with strongest over-indexing on Purple (magazine) (8.17× the country average). Demographically, the Condé Nast audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of Condé Nast fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 39.2 |
| Estimated audience size | 537,469 |
Audience persona
The typical Condé Nast fan in United States is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Purple (magazine).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 105,417 | 3.51× |
| California | 87,112 | 1.47× |
| Texas | 38,306 | 0.83× |
| Florida | 36,485 | 1× |
| Illinois | 24,649 | 1.38× |
| New Jersey | 24,573 | 1.8× |
| Pennsylvania | 17,935 | 0.99× |
| Massachusetts | 17,919 | 1.69× |
| Georgia | 15,757 | 0.95× |
| Virginia | 15,428 | 1.18× |
| North Carolina | 14,700 | 0.91× |
| Ohio | 12,331 | 0.74× |
| Washington | 12,065 | 1.12× |
| Michigan | 11,740 | 0.84× |
| Maryland | 10,852 | 1.17× |
| Colorado | 9,907 | 1.17× |
| Tennessee | 9,753 | 0.9× |
| Arizona | 9,282 | 0.85× |
| Connecticut | 9,227 | 1.71× |
| South Carolina | 7,095 | 0.88× |
| Oregon | 6,939 | 1.13× |
| Minnesota | 6,708 | 0.87× |
| Indiana | 6,686 | 0.68× |
| Missouri | 6,407 | 0.74× |
| Wisconsin | 6,391 | 0.79× |
| Louisiana | 5,383 | 0.78× |
| Alabama | 5,288 | 0.7× |
| Washington, District of Columbia | 4,993 | 3.09× |
| Kentucky | 4,573 | 0.68× |
| Utah | 3,864 | 0.8× |
| Nevada | 3,852 | 0.74× |
| Oklahoma | 3,582 | 0.6× |
| Iowa | 2,743 | 0.62× |
| Arkansas | 2,623 | 0.59× |
| Kansas | 2,592 | 0.61× |
| Rhode Island | 2,428 | 1.42× |
| Maine | 2,304 | 1.2× |
| Mississippi | 2,266 | 0.51× |
| Hawaii | 2,110 | 0.91× |
| New Hampshire | 2,084 | 0.98× |
| New Mexico | 1,846 | 0.68× |
| Idaho | 1,699 | 0.63× |
| Nebraska | 1,534 | 0.57× |
| Vermont | 1,368 | 1.45× |
| West Virginia | 1,288 | 0.51× |
| Delaware | 1,245 | 0.84× |
| Montana | 1,200 | 0.81× |
| Alaska | 689 | 0.6× |
| South Dakota | 500 | 0.4× |
| Wyoming | 459 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Purple (magazine) | 8.17× | Arts & Culture |
| Lake Bell | 20.01× | Movies & TV |
| Nicole Richie | 19.16× | Movies & TV |
| Euphoria | 1.61× | Movies & TV |
| Steve Coogan | 20.18× | Movies & TV |
| United States | 1.51× | Travel & Leisure |
| Macy's | 2.21× | Shopping |
| U.S. state | 1.73× | Travel & Leisure |
| MSN | 2.12× | News |
| 1.78× | Internet & Social Media | |
| Child | 1.56× | Kids & Family |
| Nature | 1.61× | Home & Garden |
| New York City | 1.67× | Travel & Leisure |
| Rock music | 1.55× | Music & Radio |
| Joffrey Ballet | 27.89× | Politics & Society |
| Fox News Channel | 1.5× | Movies & TV |
| Psychology | 1.68× | Business & Career |
| Behati Prinsloo | 20.25× | Fashion & Accessoires |
| Cosmetics | 1.51× | Beauty & Wellness |
| NASA Solar System Exploration | 33.76× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.99 |
| Sustainability | BALANCE | 1.84 |
| LGBTQ+ Identity | OPEN | 1.7 |
| Luxury Orientation | PREMIUM | 1.69 |
| Sports Activity | POWER | 1.48 |
| DIY Mentality | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 9.8% |
| United Kingdom | 7.4% |
See Condé Nast audiences in other countries
More Fashion magazine audiences in United States
- Vanity Fair (magazine) (8,316,519)
- GQ (4,768,578)
- Dazed & Confused (magazine) (2,841,077)
- W (magazine) (2,339,348)
- Out (magazine) (2,294,112)
Frequently asked questions
How many fans does Condé Nast have in United States?
Condé Nast has an estimated audience of 537,469 people in United States, concentrated in New York and California.
What is the gender split and age of Condé Nast fans?
64.4% of Condé Nast fans are female, 35.6% are male, with an average age of 39.2 years.
Which brands do Condé Nast fans like most?
Condé Nast fans show strongest brand affinity for Purple (magazine) (8.17×), Lake Bell (20.01×), and Nicole Richie (19.16×) over the country average.
Where do Condé Nast fans live in United States?
Condé Nast fans in United States are most concentrated in New York (reach 105,417), California (reach 87,112), and Texas (reach 38,306). These three regions account for the largest share of the active audience.
What other brands do Condé Nast fans also like?
Beyond Condé Nast itself, the audience over-indexes on Lake Bell (20.01×), Nicole Richie (19.16×), Euphoria (1.61×), and Steve Coogan (20.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Condé Nast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.