Don Knotts Audience in United States

Don Knotts logo

Don Knotts has an estimated audience of 2,007,085 people in United States. 42.6% are female, 57.4% are male, average age 54.1. Top regions: Texas, California, Florida. Top brand affinities: Al Ahly SC, Israeli cuisine, Diane Sawyer, Cachaça, Indiana University School of Medicine.

The average Don Knotts fan in United States is 54.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Al Ahly SC, Israeli cuisine, Diane Sawyer, with strongest over-indexing on Al Ahly SC (1.93× the country average). Demographically, the Don Knotts audience skews more male with an average age of 54.1, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Don Knotts fans

Demographic split for Don Knotts audience in United States
MetricValue
Female42.6%
Male57.4%
Average age54.1
Estimated audience size2,007,085

Audience persona

The typical Don Knotts fan in United States is more male, around 54.1 years old, with strong Indulgence tendencies and a notable affinity for Al Ahly SC.

Top regions in United States

Top regions ranked by reach for Don Knotts in United States
RegionReachAffinity
Texas143,3140.83×
California140,1070.63×
Florida103,5720.76×
Ohio80,0901.3×
New York76,1410.68×
North Carolina74,6811.24×
Pennsylvania73,4851.09×
Illinois64,0370.96×
Georgia62,9191.02×
Tennessee59,3931.48×
Michigan54,6401.04×
Indiana46,6891.27×
Virginia46,1580.94×
Missouri41,7031.29×
Alabama41,6061.48×
Kentucky39,0511.55×
South Carolina37,2431.23×
New Jersey36,1860.71×
Arizona34,1810.83×
Wisconsin32,4981.08×
Washington31,7870.79×
Louisiana29,0461.12×
Oklahoma28,3821.27×
Maryland27,4340.79×
Minnesota26,5580.92×
Massachusetts25,5010.64×
West Virginia25,2672.7×
Colorado25,0150.79×
Arkansas22,8231.38×
Mississippi20,7431.25×
Iowa19,2861.17×
Oregon18,9220.82×
Kansas17,2681.09×
Utah16,9590.94×
Connecticut13,7950.69×
Nevada13,2600.68×
Idaho10,5541.05×
Nebraska9,6550.96×
New Mexico8,8900.88×
Maine6,6310.92×
New Hampshire6,6120.84×
Montana5,2160.94×
Rhode Island4,8850.76×
South Dakota4,7441.02×
Delaware4,5330.82×
North Dakota4,3891.06×
Hawaii4,1810.48×
Wyoming2,8910.97×
Alaska2,8740.67×
Washington, District of Columbia2,7480.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Don Knotts audience
BrandAffinityCategory
Al Ahly SC1.93×Sports
Israeli cuisine1.81×Food & Beverages
Diane Sawyer1.69×Movies & TV
Cachaça3.86×Food & Beverages
Indiana University School of Medicine2.21×Business & Career
Jbc3.67×Kids & Family
John Gray (U.S. author)2.77×Literature
Davos1.73×Travel & Leisure
Monroe Carell Jr. Children's Hospital at Vanderbilt1.56×Travel & Leisure
KPN1.76×Technology & Electronics
Canino1.52×Travel & Leisure
Rhodiola1.79×Health
Ashes to Ashes (TV series)1.79×Movies & TV
Jamnalal Bajaj Institute of Management Studies2.69×Business & Career
JTG2.1×Sports
Argenteuil3.18×Travel & Leisure
IUniverse2.13×Literature
JC2.52×
IPKO2.46×Business & Career
JBM2.04×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Don Knotts audience
TraitClusterScore
IndulgenceJOY1.61
TraditionCONSERVATISM1.26
Family OrientationCONSERVATISM1.13
DIY MentalityTHRILL1.12
Need for SecurityCONSERVATISM1.11
Community OrientationOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Don Knotts
CountryShare
United States88.7%
Canada7.1%
Germany3.1%

See Don Knotts audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Don Knotts have in United States?

Don Knotts has an estimated audience of 2,007,085 people in United States, concentrated in Texas and California.

What is the gender split and age of Don Knotts fans?

42.6% of Don Knotts fans are female, 57.4% are male, with an average age of 54.1 years.

Which brands do Don Knotts fans like most?

Don Knotts fans show strongest brand affinity for Al Ahly SC (1.93×), Israeli cuisine (1.81×), and Diane Sawyer (1.69×) over the country average.

Where do Don Knotts fans live in United States?

Don Knotts fans in United States are most concentrated in Texas (reach 143,314), California (reach 140,107), and Florida (reach 103,572). These three regions account for the largest share of the active audience.

What other brands do Don Knotts fans also like?

Beyond Don Knotts itself, the audience over-indexes on Israeli cuisine (1.81×), Diane Sawyer (1.69×), Cachaça (3.86×), and Indiana University School of Medicine (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Don Knotts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.