Diane Sawyer Audience in United States
Diane Sawyer has an estimated audience of 959,017 people in United States. 71.1% are female, 28.9% are male, average age 47.2. Top regions: California, Texas, New York. Top brand affinities: Jingoism, Whataburger, Brunello Cucinelli, Layne Staley, Celtic punk.
The average Diane Sawyer fan in United States is 47.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jingoism, Whataburger, Brunello Cucinelli, with strongest over-indexing on Jingoism (2.23× the country average). Demographically, the Diane Sawyer audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Diane Sawyer fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 47.2 |
| Estimated audience size | 959,017 |
Audience persona
The typical Diane Sawyer fan in United States is more female, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Jingoism.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 111,503 | 1.06× |
| Texas | 82,051 | 1× |
| New York | 74,079 | 1.38× |
| Florida | 61,810 | 0.95× |
| Pennsylvania | 40,500 | 1.25× |
| Illinois | 36,123 | 1.13× |
| Georgia | 32,706 | 1.11× |
| North Carolina | 31,518 | 1.09× |
| New Jersey | 30,153 | 1.24× |
| Ohio | 29,459 | 1× |
| Massachusetts | 26,218 | 1.39× |
| Michigan | 26,121 | 1.04× |
| Virginia | 24,362 | 1.04× |
| Kentucky | 20,422 | 1.7× |
| Tennessee | 19,587 | 1.02× |
| Arizona | 19,096 | 0.98× |
| Washington | 17,750 | 0.92× |
| Maryland | 17,522 | 1.06× |
| Indiana | 16,687 | 0.95× |
| Wisconsin | 15,318 | 1.06× |
| Missouri | 15,185 | 0.98× |
| South Carolina | 14,487 | 1× |
| Minnesota | 14,099 | 1.03× |
| Colorado | 13,927 | 0.92× |
| Alabama | 13,467 | 1.01× |
| Connecticut | 13,050 | 1.36× |
| Louisiana | 10,983 | 0.89× |
| Oregon | 10,655 | 0.97× |
| Oklahoma | 10,217 | 0.96× |
| Arkansas | 8,038 | 1.02× |
| Mississippi | 7,840 | 0.99× |
| Iowa | 7,754 | 0.98× |
| Nevada | 7,752 | 0.84× |
| Kansas | 7,090 | 0.94× |
| Utah | 6,558 | 0.76× |
| New Hampshire | 5,054 | 1.34× |
| Nebraska | 4,782 | 0.99× |
| New Mexico | 4,409 | 0.92× |
| Washington, District of Columbia | 3,901 | 1.35× |
| Idaho | 3,701 | 0.77× |
| Maine | 3,680 | 1.07× |
| West Virginia | 3,311 | 0.74× |
| Delaware | 2,762 | 1.04× |
| Hawaii | 2,739 | 0.66× |
| Rhode Island | 2,709 | 0.89× |
| Montana | 2,013 | 0.76× |
| South Dakota | 1,712 | 0.77× |
| Vermont | 1,502 | 0.89× |
| North Dakota | 1,274 | 0.65× |
| Alaska | 1,183 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jingoism | 2.23× | Politics & Society |
| Whataburger | 1.67× | Food & Beverages |
| Brunello Cucinelli | 3.71× | Fashion & Accessoires |
| Layne Staley | 2.76× | Music & Radio |
| Celtic punk | 4.12× | Music & Radio |
| Jack White | 1.76× | Movies & TV |
| Arutz Sheva | 2.06× | News |
| Necktie | 1.53× | Fashion & Accessoires |
| Temple Grandin | 2.22× | Literature |
| South Asian cuisine | 2.48× | Food & Beverages |
| Graham Elliot | 5.25× | Food & Beverages |
| San Gil | 1.86× | Travel & Leisure |
| Ephraim | 4.26× | |
| Monroe Carell Jr. Children's Hospital at Vanderbilt | 5.17× | Travel & Leisure |
| Buenavista (Madrid) | 2.19× | Travel & Leisure |
| Solo climbing | 1.56× | Sports |
| Nantes | 2.1× | Travel & Leisure |
| REO Speedwagon | 1.58× | Music & Radio |
| Eddie Hearn | 4.17× | Sports |
| Ironmongery | 1.8× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.35 |
| Spirituality | BALANCE | 1.25 |
| DIY Mentality | THRILL | 1.18 |
| Travelling | THRILL | 1.16 |
| Tradition | CONSERVATISM | 1.15 |
| Creativity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.9% |
| Germany | 2.8% |
| France | 1.6% |
See Diane Sawyer audiences in other countries
More TV personality audiences in United States
- Savannah Guthrie (25,809,631)
- Jimmy Kimmel (19,060,107)
- Kim Kardashian (14,668,216)
- Kylie Jenner (11,912,127)
- Ben Shapiro (7,119,048)
Frequently asked questions
How many fans does Diane Sawyer have in United States?
Diane Sawyer has an estimated audience of 959,017 people in United States, concentrated in California and Texas.
What is the gender split and age of Diane Sawyer fans?
71.1% of Diane Sawyer fans are female, 28.9% are male, with an average age of 47.2 years.
Which brands do Diane Sawyer fans like most?
Diane Sawyer fans show strongest brand affinity for Jingoism (2.23×), Whataburger (1.67×), and Brunello Cucinelli (3.71×) over the country average.
Where do Diane Sawyer fans live in United States?
Diane Sawyer fans in United States are most concentrated in California (reach 111,503), Texas (reach 82,051), and New York (reach 74,079). These three regions account for the largest share of the active audience.
What other brands do Diane Sawyer fans also like?
Beyond Diane Sawyer itself, the audience over-indexes on Whataburger (1.67×), Brunello Cucinelli (3.71×), Layne Staley (2.76×), and Celtic punk (4.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Diane Sawyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.