Ben Shapiro Audience in United States

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Ben Shapiro has an estimated audience of 7,119,047 people in United States. 39.6% are female, 60.4% are male, average age 44.5. Top regions: California, New York, Texas. Top brand affinities: Alaska, Urban Outfitters, Grammarly, Grinch, Israel.

The average Ben Shapiro fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Urban Outfitters, Grammarly, with strongest over-indexing on Alaska (1.83× the country average). Demographically, the Ben Shapiro audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Ben Shapiro fans

Demographic split for Ben Shapiro audience in United States
MetricValue
Female39.6%
Male60.4%
Average age44.5
Estimated audience size7,119,047

Audience persona

The typical Ben Shapiro fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Ben Shapiro in United States
RegionReachAffinity
California771,7140.99×
New York572,1771.44×
Texas523,9170.86×
Florida442,0570.92×
Pennsylvania292,6711.22×
New Jersey283,1091.56×
Illinois269,4211.14×
Ohio239,7671.09×
North Carolina200,2030.93×
Georgia191,7640.87×
Virginia191,1451.1×
Michigan190,4021.02×
Tennessee169,8431.19×
Arizona159,0351.09×
Washington152,4021.07×
Massachusetts150,1131.07×
Indiana130,9411.01×
Colorado127,1431.13×
Maryland124,9001.02×
Wisconsin123,2851.15×
Missouri122,1811.06×
Minnesota114,3691.12×
Alabama103,2231.04×
South Carolina92,4680.86×
Utah89,1531.4×
Oregon87,8131.08×
Connecticut84,1141.18×
Kentucky81,4030.91×
Louisiana78,8270.86×
Oklahoma72,5570.92×
Kansas58,8411.05×
Nevada57,6420.84×
Iowa52,5840.9×
Arkansas47,7030.81×
Idaho41,0941.15×
Mississippi39,6990.68×
Nebraska36,4631.02×
New Hampshire29,8541.06×
West Virginia29,1150.88×
New Mexico28,3820.79×
Washington, District of Columbia24,5421.15×
Montana22,4871.14×
Rhode Island22,0300.97×
Maine20,3450.8×
Hawaii18,3240.6×
Alaska15,4761.02×
Delaware13,6810.7×
South Dakota13,1090.8×
North Dakota12,0040.82×
Vermont9,6100.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ben Shapiro audience
BrandAffinityCategory
Alaska1.83×Travel & Leisure
Urban Outfitters1.84×Shopping
Grammarly4.03×Business & Career
Grinch3.32×Movies & TV
Israel1.63×Travel & Leisure
Home staging3.45×Home & Garden
Bank account1.57×Business & Career
Captain America (1990 film)2.79×Movies & TV
JDSU1.63×Business & Career
Jaws2.8×Movies & TV
Vocal harmony2.24×Music & Radio
Jesse Plemons1.59×Movies & TV
Enfamil3.09×Kids & Family
Nebraska Cornhuskers football1.64×Sports
INQUIRER.net5.62×News
Maracaibo5.05×Travel & Leisure
Noodle (Gorillaz)1.57×Music & Radio
Wok2.65×Food & Beverages
Acoustic music1.86×Music & Radio
Glossier2.13×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ben Shapiro audience
TraitClusterScore
PatriotismCONSERVATISM1.61
IndividualismJOY1.56
Risk AppetiteTHRILL1.28
Early Adopter MentalityPOWER1.28
Luxury OrientationPREMIUM1.2
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Ben Shapiro
CountryShare
United States66.3%
Canada4.8%
United Kingdom4.6%

See Ben Shapiro audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Ben Shapiro have in United States?

Ben Shapiro has an estimated audience of 7,119,047 people in United States, concentrated in California and New York.

What is the gender split and age of Ben Shapiro fans?

39.6% of Ben Shapiro fans are female, 60.4% are male, with an average age of 44.5 years.

Which brands do Ben Shapiro fans like most?

Ben Shapiro fans show strongest brand affinity for Alaska (1.83×), Urban Outfitters (1.84×), and Grammarly (4.03×) over the country average.

Where do Ben Shapiro fans live in United States?

Ben Shapiro fans in United States are most concentrated in California (reach 771,714), New York (reach 572,177), and Texas (reach 523,917). These three regions account for the largest share of the active audience.

What other brands do Ben Shapiro fans also like?

Beyond Ben Shapiro itself, the audience over-indexes on Urban Outfitters (1.84×), Grammarly (4.03×), Grinch (3.32×), and Israel (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Shapiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.