Rascasse Audience Intelligence

Ben Shapiro Audience in United States

A data profile of the people who buy, follow and care about Ben Shapiro in United States — modelled from more than twelve digital signal sources. Ben Shapiro has an estimated audience of 6,881,943 people in United States.

#7among TV personality in United States#416among Person in United States#450in Movies & TV

The average Ben Shapiro fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Drudge Report, Donald Trump, Fox News Channel, with strongest over-indexing on Drudge Report (6.76× the country average).

Demographically, the Ben Shapiro audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ben Shapiro fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ben Shapiro profile in United States.

Audience size
6.9M
in United States
Gender
39.6%♀
60.4% male
Age
44.5
average years
Country rank
#5097
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ben Shapiro fans

39.6% are female, 60.4% are male, average age 44.5.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Ben Shapiro audience in United States
MetricValue
Female39.6%
Male60.4%
Average age44.5
Estimated audience size6,881,943
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Ben Shapiro audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4924%
50+34%
Fig. 04

Worldwide distribution

65.5%

of the worldwide Ben Shapiro audience comes from United States.

Worldwide audience distribution share by country for Ben Shapiro
CountryShare
United States65.5%
Canada4.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ben Shapiro audience in United States is strongest.

Fig. 05

Top regions by affinity

Ben Shapiro fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~300K1.43×
02Utah~90K1.35×
03New York~500K1.32×
04Idaho~40K1.19×
05Montana~20K1.17×
06Pennsylvania~300K1.16×
07Connecticut~80K1.14×
08Washington, District of Columbia~20K1.14×
09Alaska~20K1.14×
10Tennessee~200K1.13×
11Arizona~200K1.12×
12Wisconsin~100K1.09×
13Minnesota~100K1.07×
14Oregon~90K1.07×
15New Hampshire~30K1.07×
16Alabama~100K1.06×
17Illinois~200K1.05×
18Washington~100K1.05×
19Massachusetts~100K1.05×
20Missouri~100K1.05×
21Colorado~100K1.04×
22Ohio~200K1.03×
23Virginia~200K1.03×
24Kansas~60K1.03×
25Michigan~200K1.02×
26Nebraska~40K1.01×
27Indiana~100K1.00×
28Maryland~100K1.00×
29Rhode Island~20K0.98×
30California~800K0.97×
31Oklahoma~80K0.96×
32Kentucky~80K0.94×
33West Virginia~30K0.94×
34North Dakota~10K0.93×
35Florida~400K0.92×
36North Carolina~200K0.91×
37Iowa~50K0.91×
38Maine~20K0.90×
39Louisiana~80K0.87×
40Arkansas~50K0.87×
41New Mexico~30K0.87×
42South Dakota~10K0.87×
43South Carolina~90K0.86×
44Georgia~200K0.85×
45Vermont~10K0.84×
46Texas~500K0.83×
47Nevada~60K0.83×
48Delaware~20K0.77×
49Mississippi~40K0.76×
50Hawaii~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Ben Shapiro, United States
0.67×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ben Shapiro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ben Shapiro audience
#·InterestCategoryAffinity×
01Drudge ReportSports6.76×
02Sharon OsbourneMovies & TV6.33×
03Catherine Zeta-JonesMovies & TV5.36×
04The Daily CallerInternet & Social Media4.29×
05Hilary DuffMovies & TV4.02×
06PoliticoPolitics & Society3.87×
07Fox News ChannelMovies & TV3.62×
08Carbonated waterFood & Beverages3.62×
09New York PostNews3.53×
10Joe BidenPolitics & Society2.77×
11Self-defenseSports2.71×
12Real propertyHome & Garden2.66×
13Online newspaperNews2.60×
14Chuck NorrisMovies & TV2.53×
15Donald TrumpPolitics & Society2.17×
16TraditionPolitics & Society2.13×
17Nonprofit organizationPolitics & Society2.03×
18American AirlinesTravel & Leisure1.97×
19CNNMovies & TV1.93×
20GeneticsKids & Family1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ben Shapiro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ben Shapiro audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.69×
IndividualismJOY2.26×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ben Shapiro audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.76×
Urban LifestyleOPEN0.81×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ben Shapiro have in United States?

Ben Shapiro has an estimated audience of 6,881,943 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ben Shapiro fans?

39.6% of Ben Shapiro fans are female, 60.4% are male, with an average age of 44.5 years.

03

Which brands do Ben Shapiro fans like most?

Ben Shapiro fans show strongest brand affinity for Drudge Report (6.76×), Donald Trump (2.17×), and Fox News Channel (3.62×) over the country average.

04

Where do Ben Shapiro fans live in United States?

Ben Shapiro fans in United States are most concentrated in California (reach ~800K), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Ben Shapiro fans also like?

Beyond Ben Shapiro itself, the audience over-indexes on Donald Trump (2.17×), Fox News Channel (3.62×), CNN (1.93×), and New York Post (3.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Shapiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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