Rascasse Audience Intelligence

Khalid Audience in United States

A data profile of the people who buy, follow and care about Khalid in United States — modelled from more than twelve digital signal sources. Khalid has an estimated audience of 847,198 people in United States.

#180among Hip hop in United States#6062among Person in United States#3504in Music & Radio

The average Khalid fan in United States is 32.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Khalid profile in United States.

Audience size
847K
in United States
Gender
48.8%♀
51.2% male
Age
32.2
average years
Country rank
#26438
Person in United States
Fig. 01

Search interest · 12-month trend

+81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Khalid fans

48.8% are female, 51.2% are male, average age 32.2.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Khalid audience in United States
MetricValue
Female48.8%
Male51.2%
Average age32.2
Estimated audience size847,198
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Khalid audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Khalid audience comes from United States.

Worldwide audience distribution share by country for Khalid
CountryShare
United States36.0%
Nigeria9.2%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Khalid audience in United States is strongest.

Fig. 05

Top regions by affinity

Khalid fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.45×
02Georgia~30K1.40×
03Maryland~20K1.34×
04California~100K1.30×
05Texas~80K1.30×
06Virginia~20K1.29×
07Connecticut~9K1.25×
08North Carolina~30K1.20×
09New York~50K1.19×
10Nevada~8K1.18×
11Louisiana~10K1.17×
12Arizona~20K1.13×
13Massachusetts~20K1.13×
14Tennessee~20K1.12×
15New Mexico~4K1.11×
16Washington~20K1.07×
17Alabama~10K1.07×
18Pennsylvania~30K1.06×
19Mississippi~6K1.05×
20South Carolina~10K1.04×
21Hawaii~3K1.04×
22Michigan~20K1.03×
23Ohio~20K1.02×
24New Jersey~20K1.02×
25Illinois~20K1.01×
26Missouri~10K1.01×
27Delaware~2K1.01×
28Oklahoma~8K0.98×
29Florida~50K0.97×
30Rhode Island~2K0.96×
31Kentucky~9K0.95×
32Arkansas~6K0.94×
33Indiana~10K0.93×
34Minnesota~10K0.93×
35Oregon~8K0.93×
36Utah~6K0.93×
37Colorado~10K0.89×
38Kansas~5K0.88×
39Nebraska~3K0.86×
40New Hampshire~2K0.85×
41Wisconsin~9K0.83×
42West Virginia~3K0.83×
43Iowa~5K0.82×
44South Dakota~1K0.81×
45Alaska~1K0.81×
46North Dakota~1K0.81×
47Vermont~1K0.80×
48Idaho~3K0.78×
49Maine~2K0.77×
50Montana~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Khalid, United States
0.73×1.00×1.45×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Khalid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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