Koe Wetzel Audience in United States

Koe Wetzel logo

Koe Wetzel has an estimated audience of 1,086,290 people in United States. 46.0% are female, 54.0% are male, average age 40.2. Top brand affinities: Nebraska, Mathcore, Israel, Historic site, KiwiCo.

Top brand affinities include Nebraska, Mathcore, Israel, with strongest over-indexing on Nebraska (5.69× the country average). Demographically, the Koe Wetzel audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Extroversion.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Koe Wetzel fans

Demographic split for Koe Wetzel audience in United States
MetricValue
Female46.0%
Male54.0%
Average age40.2
Estimated audience size1,086,290

Audience persona

The typical Koe Wetzel fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Nebraska.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Koe Wetzel audience
BrandAffinityCategory
Nebraska5.69×Travel & Leisure
Mathcore10.89×Music & Radio
Israel2.13×Travel & Leisure
Historic site3.6×Arts & Culture
KiwiCo5.85×Kids & Family
Pillow1.72×Home & Garden
Tech News6.61×Technology & Electronics
Unique Gifts1.51×Shopping
Grinch2.44×Movies & TV
WESH2.74×Movies & TV
Sinaloa1.99×Travel & Leisure
ABC 7 Chicago2.28×Movies & TV
Staycation1.72×Home & Garden
Corona (band)2.98×Music & Radio
Keith Stanfield3.26×Movies & TV
Birthday Gifts1.57×Kids & Family
La Jolla4.43×Travel & Leisure
JibJab2.6×Internet & Social Media
UK garage2.38×Music & Radio
Home staging2.28×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Koe Wetzel audience
TraitClusterScore
PatriotismCONSERVATISM1.77
ExtroversionTHRILL1.38
TraditionCONSERVATISM1.34
DIY MentalityTHRILL1.27
Community OrientationOPEN1.14
IndividualismJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Koe Wetzel
CountryShare
United States94.0%
Canada2.6%
Australia1.1%

See Koe Wetzel audiences in other countries

More Country music audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Koe Wetzel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.