Rascasse Audience Intelligence

Koe Wetzel Audience in United States

A data profile of the people who buy, follow and care about Koe Wetzel in United States — modelled from more than twelve digital signal sources. Koe Wetzel has an estimated audience of 1,161,686 people in United States.

#65among Country music in United States#4593among Person in United States#2683in Music & Radio

The average Koe Wetzel fan in United States is 39.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Turnpike Troubadours, Whiskey Myers, Cody Jinks, with strongest over-indexing on Turnpike Troubadours (67.98× the country average).

Demographically, the Koe Wetzel audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Koe Wetzel fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Turnpike Troubadours.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Koe Wetzel profile in United States.

Audience size
1.2M
in United States
Gender
46.1%♀
53.9% male
Age
39.8
average years
Country rank
#21345
Person in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Koe Wetzel fans

46.1% are female, 53.9% are male, average age 39.8.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Koe Wetzel audience in United States
MetricValue
Female46.1%
Male53.9%
Average age39.8
Estimated audience size1,161,686
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Koe Wetzel audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4923%
50+20%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Koe Wetzel audience comes from United States.

Worldwide audience distribution share by country for Koe Wetzel
CountryShare
United States93.2%
Canada2.5%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Koe Wetzel audience in United States is strongest.

Fig. 05

Top regions by affinity

Koe Wetzel fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K2.34×
02Oklahoma~30K2.33×
03Arkansas~20K1.98×
04West Virginia~9K1.83×
05Kansas~10K1.71×
06South Dakota~4K1.57×
07Louisiana~20K1.56×
08Mississippi~10K1.55×
09Idaho~8K1.55×
10Nebraska~8K1.54×
11Tennessee~30K1.45×
12New Mexico~8K1.45×
13Alabama~20K1.37×
14Iowa~10K1.37×
15Montana~4K1.34×
16Kentucky~20K1.33×
17Missouri~20K1.26×
18North Dakota~3K1.18×
19Ohio~40K1.13×
20Wyoming~2K1.12×
21Maine~4K1.08×
22South Carolina~20K1.02×
23Wisconsin~20K0.98×
24Indiana~20K0.97×
25North Carolina~30K0.88×
26New Hampshire~3K0.81×
27Georgia~30K0.80×
28Colorado~10K0.79×
29Pennsylvania~30K0.77×
30Michigan~20K0.77×
31Oregon~9K0.74×
32Alaska~2K0.73×
33Utah~7K0.71×
34Virginia~20K0.69×
35Minnesota~10K0.69×
36Delaware~2K0.69×
37Nevada~7K0.66×
38Illinois~20K0.63×
39Washington~10K0.62×
40Hawaii~3K0.62×
41Rhode Island~2K0.62×
42Arizona~10K0.57×
43Washington, District of Columbia~2K0.57×
44Florida~40K0.53×
45Connecticut~6K0.53×
46Maryland~9K0.51×
47Massachusetts~9K0.44×
48New York~20K0.36×
49California~40K0.34×
50New Jersey~9K0.32×
Fig. 06

Affinity by region

Affinity by region — Koe Wetzel, United States
0.32×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Koe Wetzel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Koe Wetzel audience
#·InterestCategoryAffinity×
01Cody JinksMusic & Radio69.78×
02Turnpike TroubadoursMusic & Radio67.98×
03Whiskey MyersMusic & Radio59.20×
04The HivesMusic & Radio15.90×
05WilcoMusic & Radio15.35×
06Chris StapletonMusic & Radio8.34×
07Willie NelsonMusic & Radio6.84×
08Wrangler (jeans)Fashion & Accessoires6.60×
09Dallas StarsSports6.37×
10Weather forecastingHome & Garden4.86×
11WhiskyFood & Beverages3.58×
12WhataburgerFood & Beverages3.04×
13Discount TireShopping2.89×
14FedExBusiness & Career2.72×
15Solar energyHome & Garden2.68×
16Mortgage loansBusiness & Career2.38×
17BarbecueFood & Beverages1.97×
18Country musicMusic & Radio1.78×
19PinterestInternet & Social Media1.62×
20FurnitureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Koe Wetzel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Koe Wetzel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.16×
Convenience OrientationPREMIUM1.84×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Koe Wetzel audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Healthy LifestyleBALANCE0.74×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Koe Wetzel have in United States?

Koe Wetzel has an estimated audience of 1,161,686 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Koe Wetzel fans?

46.1% of Koe Wetzel fans are female, 53.9% are male, with an average age of 39.8 years.

03

Which brands do Koe Wetzel fans like most?

Koe Wetzel fans show strongest brand affinity for Turnpike Troubadours (67.98×), Whiskey Myers (59.2×), and Cody Jinks (69.78×) over the country average.

04

Where do Koe Wetzel fans live in United States?

Koe Wetzel fans in United States are most concentrated in Texas (reach ~200K), California (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Koe Wetzel fans also like?

Beyond Koe Wetzel itself, the audience over-indexes on Whiskey Myers (59.2×), Cody Jinks (69.78×), The Hives (15.9×), and Weather forecasting (4.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Koe Wetzel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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