Rascasse Audience Intelligence

Michelle Keegan Audience in United States

A data profile of the people who buy, follow and care about Michelle Keegan in United States — modelled from more than twelve digital signal sources. Michelle Keegan has an estimated audience of 290,084 people in United States.

#3054among Actor Actress or TV Star in United States#12300among Person in United States#8873in Movies & TV

The average Michelle Keegan fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michelle Keegan profile in United States.

Audience size
290K
in United States
Gender
72.7%♀
27.3% male
Age
32.9
average years
Country rank
#49202
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michelle Keegan fans

72.7% are female, 27.3% are male, average age 32.9.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Michelle Keegan audience in United States
MetricValue
Female72.7%
Male27.3%
Average age32.9
Estimated audience size290,084
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Michelle Keegan audience in United States
Age bracketShare%
16-1942%
20-2918%
30-3914%
40-4913%
50+14%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Michelle Keegan audience comes from United States.

Worldwide audience distribution share by country for Michelle Keegan
CountryShare
United Kingdom56.4%
United States8.4%
Australia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michelle Keegan audience in United States is strongest.

Fig. 05

Top regions by affinity

Michelle Keegan fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K3.51×
02Alabama~10K2.76×
03Alaska~1K2.10×
04New Hampshire~1K1.15×
05Connecticut~3K1.13×
06Massachusetts~7K1.12×
07New Jersey~8K1.10×
08Oregon~4K1.05×
09Washington~6K1.04×
10Rhode Island<1K1.04×
11Minnesota~4K1.03×
12Utah~3K1.03×
13Maine~1K1.03×
14Colorado~5K1.02×
15Montana<1K1.01×
16New York~20K1.00×
17Pennsylvania~10K0.99×
18Idaho~1K0.99×
19Ohio~9K0.97×
20Vermont<1K0.95×
21Florida~20K0.93×
22Delaware<1K0.93×
23California~30K0.92×
24Illinois~9K0.92×
25South Carolina~4K0.92×
26Hawaii~1K0.92×
27Virginia~7K0.91×
28Wisconsin~4K0.91×
29North Carolina~8K0.89×
30Missouri~4K0.89×
31North Dakota<1K0.89×
32Michigan~7K0.88×
33Iowa~2K0.88×
34Maryland~5K0.87×
35Kansas~2K0.87×
36Nebraska~1K0.87×
37Tennessee~5K0.86×
38South Dakota<1K0.86×
39Kentucky~3K0.84×
40Nevada~2K0.84×
41New Mexico~1K0.84×
42Washington, District of Columbia<1K0.84×
43Indiana~5K0.83×
44Georgia~8K0.82×
45Texas~20K0.81×
46West Virginia~1K0.80×
47Oklahoma~3K0.78×
48Louisiana~3K0.77×
49Arkansas~2K0.76×
50Mississippi~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Michelle Keegan, United States
0.72×1.00×3.51×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michelle Keegan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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