Rascasse Audience Intelligence

Molina Healthcare Target Market in United States

A data profile of the people who buy, follow and care about Molina Healthcare in United States — modelled from more than twelve digital signal sources. Molina Healthcare has an estimated audience of 1,035,839 people in United States.

#1among Health care in United States#2354among Brand in United States#696in Health

The average Molina Healthcare fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include T-Mobile, Walmart, Cooking, with strongest over-indexing on T-Mobile (3.84× the country average).

Demographically, the Molina Healthcare audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Molina Healthcare fan in United States is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for T-Mobile.

Category: Health · Type: Brand · Subtype: Health care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Molina Healthcare profile in United States.

Audience size
1M
in United States
Gender
61.3%♀
38.7% male
Age
42.9
average years
Country rank
#23128
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Molina Healthcare

61.3% are female, 38.7% are male, average age 42.9.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Molina Healthcare audience in United States
MetricValue
Female61.3%
Male38.7%
Average age42.9
Estimated audience size1,035,839
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Molina Healthcare audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3916%
40-4925%
50+28%
Fig. 04

Worldwide distribution

99.1%

of the worldwide Molina Healthcare audience comes from United States.

Worldwide audience distribution share by country for Molina Healthcare
CountryShare
United States99.1%
Germany0.6%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Molina Healthcare audience in United States is strongest.

Fig. 05

Top regions by affinity

Molina Healthcare customers by region in United States
#RegionReachAffinity×
01Washington~100K4.99×
02Mississippi~40K4.80×
03Nebraska~20K3.32×
04New Mexico~10K2.98×
05South Carolina~40K2.69×
06Iowa~20K2.58×
07Michigan~60K2.15×
08California~200K2.14×
09Nevada~20K1.70×
10Ohio~50K1.64×
11Texas~100K1.60×
12Kentucky~20K1.59×
13Illinois~50K1.37×
14Florida~90K1.34×
15Idaho~6K1.27×
16Virginia~30K1.20×
17New York~60K1.11×
18Wisconsin~20K1.07×
19Utah~8K0.93×
20Connecticut~9K0.91×
21Arizona~20K0.90×
22Alaska~1K0.62×
23Vermont~1K0.62×
24North Dakota~1K0.59×
25South Dakota~1K0.57×
26Oregon~6K0.53×
27Georgia~20K0.52×
28Massachusetts~10K0.52×
29Montana~1K0.51×
30Washington, District of Columbia~1K0.49×
31West Virginia~2K0.48×
32Hawaii~2K0.48×
33Rhode Island~2K0.48×
34Delaware~1K0.48×
35Maine~2K0.47×
36New Hampshire~2K0.44×
37Louisiana~6K0.43×
38North Carolina~10K0.41×
39Arkansas~3K0.40×
40Tennessee~8K0.39×
41Missouri~6K0.39×
42Kansas~3K0.39×
43New Jersey~9K0.37×
44Indiana~7K0.37×
45Colorado~6K0.37×
46Minnesota~5K0.35×
47Alabama~5K0.35×
48Maryland~6K0.34×
49Oklahoma~4K0.33×
50Pennsylvania~9K0.28×
Fig. 06

Affinity by region

Affinity by region — Molina Healthcare, United States
0.28×1.00×4.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Molina Healthcare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Molina Healthcare audience
#·InterestCategoryAffinity×
01Health insuranceBusiness & Career4.58×
02Life insuranceBusiness & Career4.33×
03Vehicle insuranceCars & Mobility4.15×
04Credit (finance)Business & Career4.13×
05T-MobileTechnology & Electronics3.84×
06InsuranceBusiness & Career3.16×
07Credit cardsBusiness & Career3.11×
08Burger KingFood & Beverages2.98×
09BankingBusiness & Career2.88×
10Health careBusiness & Career2.84×
11WalmartShopping2.75×
12Breaking newsMovies & TV2.75×
13EBayShopping2.57×
14SmartphonesTechnology & Electronics2.55×
15MedicineBusiness & Career2.51×
16RecipesFood & Beverages2.38×
17Home improvementHome & Garden2.29×
18CookingFood & Beverages2.28×
19XInternet & Social Media2.20×
20Alcoholic beveragesFood & Beverages2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Molina Healthcare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Molina Healthcare audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.61×
Need for SecurityCONSERVATISM3.16×
Price SensitivityPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Molina Healthcare audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.51×
Design AffinityPREMIUM0.54×
MindfulnessBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Molina Healthcare's target market in United States?

Molina Healthcare's target market in United States covers an estimated 1,035,839 people, concentrated in California and Texas.

02

What is the gender split and age of Molina Healthcare customers?

61.3% of the Molina Healthcare audience are female, 38.7% are male, with an average age of 42.9 years.

03

Which brands do Molina Healthcare fans like most?

Molina Healthcare fans show strongest brand affinity for T-Mobile (3.84×), Walmart (2.75×), and Cooking (2.28×) over the country average.

04

Where do Molina Healthcare fans live in United States?

Molina Healthcare fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Molina Healthcare fans also like?

Beyond Molina Healthcare itself, the audience over-indexes on Walmart (2.75×), Cooking (2.28×), Insurance (3.16×), and Health care (2.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Molina Healthcare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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