Molina Healthcare Audience in United States

Molina Healthcare logo

Molina Healthcare has an estimated audience of 999,070 people in United States. 61.3% are female, 38.7% are male, average age 42.9. Top regions: California, Texas, Washington. Top brand affinities: Lebanese cuisine, Overboard (film), Shahid Kapoor, Jumia, Indiana University School of Medicine.

The average Molina Healthcare fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Lebanese cuisine, Overboard (film), Shahid Kapoor, with strongest over-indexing on Lebanese cuisine (2.38× the country average). Demographically, the Molina Healthcare audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Health care

Demographics of Molina Healthcare fans

Demographic split for Molina Healthcare audience in United States
MetricValue
Female61.3%
Male38.7%
Average age42.9
Estimated audience size999,070

Audience persona

The typical Molina Healthcare fan in United States is more female, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Lebanese cuisine.

Top regions in United States

Top regions ranked by reach for Molina Healthcare in United States
RegionReachAffinity
California255,5432.33×
Texas143,4581.67×
Washington104,3925.21×
Florida95,8061.42×
Michigan61,7872.37×
New York59,3921.06×
Ohio52,7231.71×
Illinois45,9581.38×
South Carolina43,7212.91×
Virginia36,5061.5×
Mississippi32,5453.95×
Iowa22,2672.71×
Kentucky20,8251.66×
Arizona18,2440.89×
Nevada18,2361.89×
Nebraska17,6913.53×
Wisconsin15,6401.04×
Georgia14,8440.48×
North Carolina12,2850.41×
New Mexico12,2852.45×
Utah8,6550.97×
Pennsylvania7,7440.23×
Massachusetts7,5710.38×
Tennessee7,3090.36×
New Jersey7,1400.28×
Idaho6,5231.3×
Colorado5,9030.37×
Indiana5,7010.31×
Oregon5,5310.48×
Maryland5,2130.3×
Missouri5,1490.32×
Louisiana4,6390.36×
Connecticut4,3920.44×
Minnesota4,1530.29×
Alabama3,5450.25×
Arkansas2,4720.3×
Oklahoma2,2250.2×
Kansas2,1210.27×
West Virginia1,4560.31×
Washington, District of Columbia1,2570.42×
South Dakota9600.42×
Hawaii8870.21×
New Hampshire7780.2×
Rhode Island6760.21×
Montana6480.23×
Delaware6180.22×
Maine5100.14×
Alaska3720.17×
North Dakota3190.16×
Vermont2510.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Molina Healthcare audience
BrandAffinityCategory
Lebanese cuisine2.38×Food & Beverages
Overboard (film)2.07×Movies & TV
Shahid Kapoor1.64×Movies & TV
Jumia1.81×Fashion & Accessoires
Indiana University School of Medicine1.55×Business & Career
Cachaça1.76×Food & Beverages
University of Cádiz2.11×Business & Career
Igarapé1.54×
Ipanema, Minas Gerais1.58×
Les Cahiers du football1.59×Sports
The Girl from Ipanema1.94×
FC Dinamo II București1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Molina Healthcare audience
TraitClusterScore
Need for SecurityCONSERVATISM1.26
Family OrientationCONSERVATISM1.16
Price SensitivityPREMIUM1.08
Urban LifestyleOPEN0.98
SpiritualityBALANCE0.92
Pet OwnershipJOY0.92

Worldwide distribution

Worldwide audience distribution share by country for Molina Healthcare
CountryShare
United States99.1%
Germany0.6%
Italy0.3%

See Molina Healthcare audiences in other countries

More Health care audiences in United States

Frequently asked questions

How many fans does Molina Healthcare have in United States?

Molina Healthcare has an estimated audience of 999,070 people in United States, concentrated in California and Texas.

What is the gender split and age of Molina Healthcare fans?

61.3% of Molina Healthcare fans are female, 38.7% are male, with an average age of 42.9 years.

Which brands do Molina Healthcare fans like most?

Molina Healthcare fans show strongest brand affinity for Lebanese cuisine (2.38×), Overboard (film) (2.07×), and Shahid Kapoor (1.64×) over the country average.

Where do Molina Healthcare fans live in United States?

Molina Healthcare fans in United States are most concentrated in California (reach 255,543), Texas (reach 143,458), and Washington (reach 104,392). These three regions account for the largest share of the active audience.

What other brands do Molina Healthcare fans also like?

Beyond Molina Healthcare itself, the audience over-indexes on Overboard (film) (2.07×), Shahid Kapoor (1.64×), Jumia (1.81×), and Indiana University School of Medicine (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Molina Healthcare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.