Rascasse Audience Intelligence

Allina Health Target Market in United States

A data profile of the people who buy, follow and care about Allina Health in United States — modelled from more than twelve digital signal sources. Allina Health has an estimated audience of 430,014 people in United States.

#2among Health care in United States#4131among Brand in United States#1027in Health

The average Allina Health fan in United States is 42.2 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, California.

Top brand affinities include Minnesota Wild, Minnesota Vikings, Minnesota United FC, with strongest over-indexing on Minnesota Wild (20.92× the country average).

Demographically, the Allina Health audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allina Health fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota Wild.

Category: Health · Type: Brand · Subtype: Health care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allina Health profile in United States.

Audience size
430K
in United States
Gender
84.4%♀
15.6% male
Age
42.2
average years
Country rank
#39929
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Allina Health

84.4% are female, 15.6% are male, average age 42.2.

Fig. 02

Gender split

84.4%
Female
15.6%
Male
Demographic split for Allina Health audience in United States
MetricValue
Female84.4%
Male15.6%
Average age42.2
Estimated audience size430,014
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Allina Health audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3921%
40-4921%
50+27%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Allina Health audience comes from United States.

Worldwide audience distribution share by country for Allina Health
CountryShare
United States99.8%
Germany0.1%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allina Health audience in United States is strongest.

Fig. 05

Top regions by affinity

Allina Health customers by region in United States
#RegionReachAffinity×
01Minnesota~300K42.28×
02Wisconsin~9K1.41×
03North Dakota~1K1.21×
04Alaska<1K0.81×
05Vermont<1K0.81×
06South Dakota<1K0.80×
07Delaware<1K0.79×
08Rhode Island~1K0.74×
09West Virginia~1K0.72×
10New Hampshire~1K0.71×
11New Mexico~1K0.69×
12Hawaii~1K0.69×
13Montana<1K0.68×
14Idaho~1K0.67×
15Maine~1K0.66×
16Mississippi~2K0.60×
17Iowa~2K0.54×
18Arkansas~2K0.52×
19Washington, District of Columbia<1K0.51×
20Nebraska~1K0.48×
21Louisiana~3K0.46×
22Oklahoma~2K0.46×
23Utah~2K0.45×
24Kansas~2K0.45×
25Alabama~3K0.44×
26Kentucky~2K0.44×
27Connecticut~2K0.43×
28Nevada~2K0.43×
29South Carolina~3K0.42×
30Oregon~2K0.41×
31Illinois~5K0.36×
32Maryland~3K0.36×
33Indiana~3K0.34×
34Missouri~2K0.32×
35Tennessee~3K0.31×
36Colorado~2K0.30×
37Washington~2K0.29×
38New Jersey~3K0.28×
39Arizona~2K0.28×
40Massachusetts~2K0.28×
41Michigan~3K0.27×
42Ohio~3K0.25×
43North Carolina~3K0.25×
44Virginia~3K0.25×
45Georgia~3K0.24×
46Pennsylvania~3K0.23×
47Florida~5K0.18×
48New York~4K0.17×
49Texas~6K0.16×
50California~6K0.14×
Fig. 06

Affinity by region

Affinity by region — Allina Health, United States
0.14×1.00×42.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allina Health audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allina Health audience
#·InterestCategoryAffinity×
01Minnesota United FCSports45.83×
02Minnesota WildSports20.92×
03Elderly careHealth13.19×
04Minnesota VikingsSports12.81×
05Minnesota TwinsSports9.93×
06Seattle MarinersSports6.38×
07Minnesota TimberwolvesSports6.17×
08Chicago CubsSports5.16×
09PinterestInternet & Social Media3.10×
10Health careBusiness & Career3.08×
11Nonprofit organizationPolitics & Society3.03×
12CouponsShopping2.58×
13MedicineBusiness & Career2.55×
14CNNMovies & TV2.55×
15Home improvementHome & Garden2.52×
16RecipesFood & Beverages2.52×
17Alcoholic beveragesFood & Beverages2.36×
18CookingFood & Beverages2.35×
19XInternet & Social Media2.20×
20Donald TrumpPolitics & Society2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allina Health audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allina Health audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.56×
Urban LifestyleOPEN1.72×
TraditionCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allina Health audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Quality AwarenessPREMIUM0.77×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Allina Health's target market in United States?

Allina Health's target market in United States covers an estimated 430,014 people, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of Allina Health customers?

84.4% of the Allina Health audience are female, 15.6% are male, with an average age of 42.2 years.

03

Which brands do Allina Health fans like most?

Allina Health fans show strongest brand affinity for Minnesota Wild (20.92×), Minnesota Vikings (12.81×), and Minnesota United FC (45.83×) over the country average.

04

Where do Allina Health fans live in United States?

Allina Health fans in United States are most concentrated in Minnesota (reach ~300K), Wisconsin (reach ~9K), and California (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do Allina Health fans also like?

Beyond Allina Health itself, the audience over-indexes on Minnesota Vikings (12.81×), Minnesota United FC (45.83×), Minnesota Twins (9.93×), and Pinterest (3.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health care audiences in United States

See Allina Health audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Allina Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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