River Phoenix Audience in United States

River Phoenix logo

River Phoenix has an estimated audience of 3,352,522 people in United States. 71.9% are female, 28.1% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Ironmongery, IS (Infinite Stratos), Arutz Sheva, Temple Grandin.

The average River Phoenix fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Ironmongery, IS (Infinite Stratos), with strongest over-indexing on Whataburger (2× the country average). Demographically, the River Phoenix audience skews more female with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of River Phoenix fans

Demographic split for River Phoenix audience in United States
MetricValue
Female71.9%
Male28.1%
Average age36.8
Estimated audience size3,352,522

Audience persona

The typical River Phoenix fan in United States is more female, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for River Phoenix in United States
RegionReachAffinity
California429,0531.16×
Texas286,3400.99×
Florida192,3000.85×
New York183,6280.98×
Pennsylvania117,6571.04×
Illinois114,2781.02×
Ohio106,7001.03×
North Carolina96,4210.96×
Georgia95,6390.93×
Michigan89,4571.02×
Arizona80,0911.17×
New Jersey79,7210.93×
Washington76,8101.14×
Virginia75,4990.92×
Massachusetts71,2281.08×
Tennessee70,1521.04×
Indiana65,9591.08×
Missouri58,5561.08×
Colorado58,4061.11×
Wisconsin51,9541.03×
Oregon51,6871.35×
Minnesota49,5371.03×
Maryland49,1920.85×
South Carolina45,8910.91×
Kentucky45,3841.08×
Alabama44,5030.95×
Oklahoma41,1781.11×
Louisiana37,3360.86×
Connecticut33,9181.01×
Nevada33,6831.04×
Utah32,4261.08×
Iowa27,9901.01×
Arkansas26,8400.97×
Kansas26,6301.01×
Mississippi22,0350.8×
Idaho19,6511.17×
New Mexico18,7331.11×
Nebraska16,3390.97×
West Virginia14,8270.95×
New Hampshire13,4621.02×
Maine12,7181.06×
Hawaii12,0710.84×
Montana10,0721.08×
Rhode Island9,8310.92×
Delaware7,5080.81×
Washington, District of Columbia7,3100.73×
Alaska7,1240.99×
South Dakota6,7780.87×
North Dakota6,4090.93×
Vermont5,9541.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for River Phoenix audience
BrandAffinityCategory
Whataburger2×Food & Beverages
Ironmongery4.99×Home & Garden
IS (Infinite Stratos)1.53×Literature
Arutz Sheva1.88×News
Temple Grandin2.13×Literature
Pendleton, Oregon2.77×Travel & Leisure
Minestrone3.35×Food & Beverages
ABC iview1.75×Movies & TV
British Grand Prix2.1×Sports
richard speight jr2.57×Movies & TV
Jorja Fox1.58×Movies & TV
Erika Buenfil1.72×Movies & TV
Wacker Neuson1.86×Business & Career
Monroe Carell Jr. Children's Hospital at Vanderbilt1.55×Travel & Leisure
Pyrite1.66×Business & Career
Riffle2.41×Politics & Society
Albert Hammond, Jr.1.71×Music & Radio
Real Time (Italy)1.58×Movies & TV
Gulf Air1.89×Travel & Leisure
Analog telephone adapter1.82×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by River Phoenix audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.23
Social Media UsageJOY1.23
SpiritualityBALANCE0.97
Need for SecurityCONSERVATISM0.97
Pet OwnershipJOY0.96
TraditionCONSERVATISM0.94

Worldwide distribution

Worldwide audience distribution share by country for River Phoenix
CountryShare
United States44.1%
Germany9.2%
Brazil6.9%

See River Phoenix audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does River Phoenix have in United States?

River Phoenix has an estimated audience of 3,352,522 people in United States, concentrated in California and Texas.

What is the gender split and age of River Phoenix fans?

71.9% of River Phoenix fans are female, 28.1% are male, with an average age of 36.8 years.

Which brands do River Phoenix fans like most?

River Phoenix fans show strongest brand affinity for Whataburger (2×), Ironmongery (4.99×), and IS (Infinite Stratos) (1.53×) over the country average.

Where do River Phoenix fans live in United States?

River Phoenix fans in United States are most concentrated in California (reach 429,053), Texas (reach 286,340), and Florida (reach 192,300). These three regions account for the largest share of the active audience.

What other brands do River Phoenix fans also like?

Beyond River Phoenix itself, the audience over-indexes on Ironmongery (4.99×), IS (Infinite Stratos) (1.53×), Arutz Sheva (1.88×), and Temple Grandin (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for River Phoenix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.