Pendleton, Oregon Audience in United States

Pendleton, Oregon logo

Pendleton, Oregon has an estimated audience of 316,285 people in United States. 57.1% are female, 42.9% are male, average age 41.6. Top regions: Oregon, Washington, Idaho. Top brand affinities: Israel, Governor of Michigan, Goop, Fairy godmother, Wok.

The average Pendleton, Oregon fan in United States is 41.6 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, Idaho. Top brand affinities include Israel, Governor of Michigan, Goop, with strongest over-indexing on Israel (1.51× the country average). Demographically, the Pendleton, Oregon audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Pendleton, Oregon fans

Demographic split for Pendleton, Oregon audience in United States
MetricValue
Female57.1%
Male42.9%
Average age41.6
Estimated audience size316,285

Audience persona

The typical Pendleton, Oregon fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Pendleton, Oregon in United States
RegionReachAffinity
Oregon61,56816.98×
Washington35,0635.53×
Idaho16,96610.7×
California13,8550.4×
Texas5,7540.21×
Utah5,6051.98×
Arizona3,7980.59×
Colorado2,8710.58×
Florida2,7890.13×
Nevada2,3940.78×
Montana2,0552.34×
New York1,8410.1×
Illinois1,7000.16×
Georgia1,3790.14×
North Carolina1,3680.14×
Missouri1,2840.25×
Ohio1,2430.13×
Pennsylvania1,2290.12×
Oklahoma1,1690.33×
Tennessee1,1360.18×
Minnesota1,0930.24×
Virginia1,0920.14×
Indiana1,0100.17×
Wisconsin1,0080.21×
Michigan1,0060.12×
Wyoming8491.81×
Alaska8471.25×
South Carolina8460.18×
Kansas8160.33×
New Mexico7860.5×
Kentucky7340.19×
Iowa7210.28×
Massachusetts7210.12×
Arkansas6590.25×
New Jersey6230.08×
Nebraska6070.38×
Alabama5880.13×
Hawaii5480.4×
Maryland5360.1×
Louisiana5090.12×
South Dakota3680.5×
Mississippi3390.13×
North Dakota3150.48×
Connecticut2750.09×
Maine2090.18×
Washington, District of Columbia1980.21×
New Hampshire1800.14×
West Virginia1490.1×
Vermont1030.18×
Rhode Island970.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pendleton, Oregon audience
BrandAffinityCategory
Israel1.51×Travel & Leisure
Governor of Michigan5.16×Politics & Society
Goop3.65×Internet & Social Media
Fairy godmother4.48×Literature
Wok3.48×Food & Beverages
Hibachi3.94×Food & Beverages
Google Home3.24×Technology & Electronics
headspace4.66×Health
Elsword7.98×Games
Noodle (Gorillaz)1.7×Music & Radio
Cherish (group)5.03×Music & Radio
Hipster4.22×Politics & Society
Grinch1.75×Movies & TV
Historic site1.75×Arts & Culture
Home staging2.1×Home & Garden
Jeep Wagoneer2.29×Cars & Mobility
Zoo Tycoon (series)7.98×Games
Grace Slick3.46×Music & Radio
El Paso County, Colorado4.96×Travel & Leisure
HydraFacial3.05×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pendleton, Oregon audience
TraitClusterScore
ExtroversionTHRILL1.22
Community OrientationOPEN1.2
DIY MentalityTHRILL1.2
Need for SecurityCONSERVATISM1.18
Price SensitivityPREMIUM1.15
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Pendleton, Oregon
CountryShare
United States95.8%
United Kingdom3.7%
Germany0.3%

See Pendleton, Oregon audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Pendleton, Oregon have in United States?

Pendleton, Oregon has an estimated audience of 316,285 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of Pendleton, Oregon fans?

57.1% of Pendleton, Oregon fans are female, 42.9% are male, with an average age of 41.6 years.

Which brands do Pendleton, Oregon fans like most?

Pendleton, Oregon fans show strongest brand affinity for Israel (1.51×), Governor of Michigan (5.16×), and Goop (3.65×) over the country average.

Where do Pendleton, Oregon fans live in United States?

Pendleton, Oregon fans in United States are most concentrated in Oregon (reach 61,568), Washington (reach 35,063), and Idaho (reach 16,966). These three regions account for the largest share of the active audience.

What other brands do Pendleton, Oregon fans also like?

Beyond Pendleton, Oregon itself, the audience over-indexes on Governor of Michigan (5.16×), Goop (3.65×), Fairy godmother (4.48×), and Wok (3.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pendleton, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.