El Paso County, Colorado Audience in United States

El Paso County, Colorado logo

El Paso County, Colorado has an estimated audience of 462,135 people in United States. 60.0% are female, 40.0% are male, average age 40.5. Top regions: Colorado, Texas, California. Top brand affinities: Sailor, Home construction, Elsword, nbc chicago, Sinaloa.

The average El Paso County, Colorado fan in United States is 40.5 years old, more female, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, California. Top brand affinities include Sailor, Home construction, Elsword, with strongest over-indexing on Sailor (15.63× the country average). Demographically, the El Paso County, Colorado audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of El Paso County, Colorado fans

Demographic split for El Paso County, Colorado audience in United States
MetricValue
Female60.0%
Male40.0%
Average age40.5
Estimated audience size462,135

Audience persona

The typical El Paso County, Colorado fan in United States is more female, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for El Paso County, Colorado in United States
RegionReachAffinity
Colorado144,82119.88×
Texas37,3820.94×
California19,6590.39×
Florida13,5470.43×
Arizona8,9240.95×
New York7,6550.3×
Illinois6,9390.45×
Georgia6,2400.44×
North Carolina6,0500.44×
Ohio5,5430.39×
Virginia5,3460.47×
Missouri5,2930.71×
Kansas5,2031.43×
Washington4,9780.54×
Oklahoma4,7430.92×
Utah4,5701.1×
New Mexico4,4841.93×
Pennsylvania4,2710.27×
Tennessee4,2150.45×
Michigan4,0790.34×
Minnesota3,9090.59×
Indiana3,5570.42×
Wisconsin3,0230.43×
Nebraska2,9541.27×
Oregon2,9290.55×
Nevada2,8920.65×
South Carolina2,6260.38×
Alabama2,5890.4×
Massachusetts2,5670.28×
Iowa2,5520.67×
Maryland2,4050.3×
New Jersey2,3990.2×
Arkansas2,2230.58×
Louisiana2,1240.36×
Kentucky2,0910.36×
Idaho1,7340.75×
Mississippi1,5920.42×
Wyoming1,5572.27×
Montana1,5521.21×
Washington, District of Columbia1,2080.87×
South Dakota1,1691.09×
Connecticut1,0970.24×
North Dakota7460.79×
Hawaii7040.35×
Alaska7030.71×
West Virginia6100.28×
New Hampshire5420.3×
Maine5230.32×
Rhode Island4480.3×
Vermont4410.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for El Paso County, Colorado audience
BrandAffinityCategory
Sailor15.63×Travel & Leisure
Home construction1.52×Home & Garden
Elsword17.01×Games
nbc chicago5.01×Movies & TV
Sinaloa2.48×Travel & Leisure
Rajasthan10.14×Travel & Leisure
Nebraska1.61×Travel & Leisure
JDSU1.53×Business & Career
Home staging2.36×Home & Garden
Urban horticulture1.51×Home & Garden
Pro-Ject1.6×Music & Radio
Fairy godmother2.8×Literature
HydraFacial3.01×Beauty & Wellness
Jaws1.98×Movies & TV
Corona (band)1.88×Music & Radio
Goop1.72×Internet & Social Media
Governor of Michigan2.37×Politics & Society
Keith Stanfield2.01×Movies & TV
Kerala1.99×Travel & Leisure
UK garage1.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by El Paso County, Colorado audience
TraitClusterScore
Quality AwarenessPREMIUM1.36
Risk AppetiteTHRILL1.34
Urban LifestyleOPEN1.31
ExtroversionTHRILL1.22
Need for SecurityCONSERVATISM1.17
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for El Paso County, Colorado
CountryShare
United States99.7%
Germany0.3%
Italy0.1%

See El Paso County, Colorado audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does El Paso County, Colorado have in United States?

El Paso County, Colorado has an estimated audience of 462,135 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of El Paso County, Colorado fans?

60.0% of El Paso County, Colorado fans are female, 40.0% are male, with an average age of 40.5 years.

Which brands do El Paso County, Colorado fans like most?

El Paso County, Colorado fans show strongest brand affinity for Sailor (15.63×), Home construction (1.52×), and Elsword (17.01×) over the country average.

Where do El Paso County, Colorado fans live in United States?

El Paso County, Colorado fans in United States are most concentrated in Colorado (reach 144,821), Texas (reach 37,382), and California (reach 19,659). These three regions account for the largest share of the active audience.

What other brands do El Paso County, Colorado fans also like?

Beyond El Paso County, Colorado itself, the audience over-indexes on Home construction (1.52×), Elsword (17.01×), nbc chicago (5.01×), and Sinaloa (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for El Paso County, Colorado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.