Rascasse Audience Intelligence

Sam Barber Audience in United States

A data profile of the people who buy, follow and care about Sam Barber in United States — modelled from more than twelve digital signal sources. Sam Barber has an estimated audience of 1,065,604 people in United States.

#70among Country music in United States#5011among Person in United States#2915in Music & Radio

The average Sam Barber fan in United States is 44.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Willie Nelson, Billy Ray Cyrus, Johnny Cash, with strongest over-indexing on Willie Nelson (11.25× the country average).

Demographically, the Sam Barber audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sam Barber fan in United States is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Willie Nelson.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sam Barber profile in United States.

Audience size
1.1M
in United States
Gender
57.6%♀
42.4% male
Age
44.2
average years
Country rank
#22712
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sam Barber fans

57.6% are female, 42.4% are male, average age 44.2.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Sam Barber audience in United States
MetricValue
Female57.6%
Male42.4%
Average age44.2
Estimated audience size1,065,604
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Sam Barber audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3915%
40-4922%
50+36%
Fig. 04

Worldwide distribution

74.9%

of the worldwide Sam Barber audience comes from United States.

Worldwide audience distribution share by country for Sam Barber
CountryShare
United States74.9%
United Kingdom7.2%
Canada7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sam Barber audience in United States is strongest.

Fig. 05

Top regions by affinity

Sam Barber fans by region: top regions in United States
#RegionReachAffinity×
01Montana~7K2.40×
02Nebraska~10K2.25×
03Idaho~10K2.16×
04Kansas~10K1.80×
05Missouri~30K1.62×
06North Dakota~3K1.62×
07Iowa~10K1.51×
08Arkansas~10K1.34×
09South Dakota~3K1.26×
10Wisconsin~20K1.24×
11Oklahoma~10K1.19×
12Wyoming~2K1.18×
13North Carolina~40K1.15×
14South Carolina~20K1.12×
15Utah~10K1.08×
16Colorado~20K1.07×
17Minnesota~20K1.07×
18Tennessee~20K1.03×
19Oregon~10K1.00×
20Washington~20K0.98×
21Kentucky~10K0.98×
22Alabama~10K0.97×
23Indiana~20K0.96×
24West Virginia~5K0.95×
25Virginia~20K0.94×
26New Hampshire~4K0.94×
27Michigan~20K0.92×
28Ohio~30K0.88×
29Maine~3K0.88×
30Massachusetts~20K0.86×
31Pennsylvania~30K0.84×
32New Mexico~4K0.84×
33Mississippi~7K0.79×
34Alaska~2K0.78×
35Arizona~20K0.77×
36Washington, District of Columbia~2K0.77×
37Illinois~30K0.74×
38Georgia~20K0.73×
39Rhode Island~2K0.70×
40Maryland~10K0.69×
41Delaware~2K0.69×
42Connecticut~7K0.66×
43Nevada~6K0.63×
44Louisiana~8K0.62×
45Florida~40K0.60×
46Texas~50K0.59×
47Hawaii~3K0.59×
48New York~30K0.48×
49California~50K0.45×
50New Jersey~10K0.45×
Fig. 06

Affinity by region

Affinity by region — Sam Barber, United States
0.45×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sam Barber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sam Barber audience
#·InterestCategoryAffinity×
01Billy Ray CyrusMusic & Radio16.80×
02Hank WilliamsMusic & Radio12.38×
03Military pressSports12.01×
04Waylon JenningsMusic & Radio11.98×
05Dwight YoakamMusic & Radio11.40×
06Willie NelsonMusic & Radio11.25×
07Kris KristoffersonMusic & Radio11.25×
08John DenverMusic & Radio10.02×
09Johnny CashMusic & Radio9.95×
10Kacey MusgravesMusic & Radio8.54×
11Chris StapletonMusic & Radio8.23×
12Toby KeithMusic & Radio8.22×
13Alan JacksonMusic & Radio8.01×
14Shania TwainMusic & Radio7.85×
15Dolly PartonMusic & Radio5.01×
16RockabillyFashion & Accessoires3.60×
17Diane KeatonMovies & TV3.26×
18GeneticsKids & Family2.03×
19Hobby LobbyHome & Garden1.78×
20Nonprofit organizationPolitics & Society1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sam Barber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sam Barber audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Community OrientationOPEN1.56×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sam Barber audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sam Barber have in United States?

Sam Barber has an estimated audience of 1,065,604 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sam Barber fans?

57.6% of Sam Barber fans are female, 42.4% are male, with an average age of 44.2 years.

03

Which brands do Sam Barber fans like most?

Sam Barber fans show strongest brand affinity for Willie Nelson (11.25×), Billy Ray Cyrus (16.8×), and Johnny Cash (9.95×) over the country average.

04

Where do Sam Barber fans live in United States?

Sam Barber fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sam Barber fans also like?

Beyond Sam Barber itself, the audience over-indexes on Billy Ray Cyrus (16.8×), Johnny Cash (9.95×), Waylon Jennings (11.98×), and Dolly Parton (5.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See Sam Barber audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Barber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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