The 5th Wave (novel) Audience in United States

The 5th Wave (novel) logo

The 5th Wave (novel) has an estimated audience of 923,334 people in United States. 39.5% are female, 60.5% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: San Gil, Hauptschule, Medieval fantasy, The Wildhearts, Prabh Gill.

The average The 5th Wave (novel) fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include San Gil, Hauptschule, Medieval fantasy, with strongest over-indexing on San Gil (1.79× the country average). Demographically, the The 5th Wave (novel) audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The 5th Wave (novel) fans

Demographic split for The 5th Wave (novel) audience in United States
MetricValue
Female39.5%
Male60.5%
Average age46.4
Estimated audience size923,334

Audience persona

The typical The 5th Wave (novel) fan in United States is more male, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for San Gil.

Top regions in United States

Top regions ranked by reach for The 5th Wave (novel) in United States
RegionReachAffinity
California96,5600.95×
Texas93,2521.17×
Florida56,8890.91×
New York39,7760.77×
Georgia30,3761.07×
North Carolina28,6891.03×
Ohio28,3561×
Illinois28,3240.92×
Pennsylvania28,1920.91×
Michigan23,6800.98×
Arizona21,7301.15×
Virginia21,1060.94×
Washington18,9911.03×
New Jersey18,9740.81×
Tennessee18,5431×
Indiana17,8171.06×
Missouri16,9731.14×
Alabama14,5441.13×
Colorado13,9510.96×
South Carolina13,7110.99×
Oklahoma13,4591.31×
Massachusetts13,3940.74×
Wisconsin13,2870.96×
Kentucky13,0951.13×
Maryland12,8290.81×
Minnesota12,6510.96×
Louisiana12,4921.05×
Oregon11,4171.08×
Utah9,5711.16×
Arkansas9,1751.21×
Iowa8,7301.15×
Nevada8,6330.97×
Kansas8,2881.14×
Mississippi8,0451.06×
Connecticut7,9310.86×
Idaho6,4781.4×
New Mexico4,7351.02×
West Virginia4,5651.06×
Nebraska4,4370.96×
Hawaii3,5540.9×
New Hampshire3,1410.86×
Maine2,9120.88×
Montana2,6811.05×
Alaska2,5461.29×
South Dakota2,3711.11×
Rhode Island2,2930.78×
Delaware2,0460.8×
North Dakota1,8610.98×
Washington, District of Columbia1,8130.65×
Wyoming1,4181.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The 5th Wave (novel) audience
BrandAffinityCategory
San Gil1.79×Travel & Leisure
Hauptschule2.26×Kids & Family
Medieval fantasy1.54×Literature
The Wildhearts3.5×Music & Radio
Prabh Gill15.13×Music & Radio
Donmar Warehouse1.88×Arts & Culture
Houston County, Georgia1.51×Travel & Leisure
Stratham, New Hampshire1.57×Travel & Leisure
Grimsby Town F.C.1.62×Sports
Groomer Has It1.57×Movies & TV
Wedding Favors shop1.74×Kids & Family
Reykjavík University1.67×Business & Career
Motohiro Hata1.63×Music & Radio
Kano State1.83×Travel & Leisure
Welwyn Hatfield3.51×Travel & Leisure
Farouk Miya1.86×Sports
Mojinos Escozíos1.51×Music & Radio
McGill University Faculty of Law1.56×Business & Career
Thu Hiền1.62×Music & Radio
AutoGids1.53×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The 5th Wave (novel) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.69
Luxury OrientationPREMIUM1.05
Sports ActivityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for The 5th Wave (novel)
CountryShare
United States40.7%
Brazil10.4%
India9.3%

See The 5th Wave (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The 5th Wave (novel) have in United States?

The 5th Wave (novel) has an estimated audience of 923,334 people in United States, concentrated in California and Texas.

What is the gender split and age of The 5th Wave (novel) fans?

39.5% of The 5th Wave (novel) fans are female, 60.5% are male, with an average age of 46.4 years.

Which brands do The 5th Wave (novel) fans like most?

The 5th Wave (novel) fans show strongest brand affinity for San Gil (1.79×), Hauptschule (2.26×), and Medieval fantasy (1.54×) over the country average.

Where do The 5th Wave (novel) fans live in United States?

The 5th Wave (novel) fans in United States are most concentrated in California (reach 96,560), Texas (reach 93,252), and Florida (reach 56,889). These three regions account for the largest share of the active audience.

What other brands do The 5th Wave (novel) fans also like?

Beyond The 5th Wave (novel) itself, the audience over-indexes on Hauptschule (2.26×), Medieval fantasy (1.54×), The Wildhearts (3.5×), and Prabh Gill (15.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The 5th Wave (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.