Rascasse Audience Intelligence

Medieval fantasy Audience in United States

A data profile of the people who buy, follow and care about Medieval fantasy in United States — modelled from more than twelve digital signal sources. Medieval fantasy has an estimated audience of 436,315 people in United States.

#73among Literary genre in United States#11951among Topic in United States#983in Literature

The average Medieval fantasy fan in United States is 34.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ArtStation, The Hobbit, The Tudors, with strongest over-indexing on ArtStation (66.26× the country average).

Demographically, the Medieval fantasy audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medieval fantasy fan in United States is balanced, around 34.1 years old, with strong Sustainability tendencies and a notable affinity for ArtStation.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medieval fantasy profile in United States.

Audience size
436K
in United States
Gender
51.8%♀
48.2% male
Age
34.1
average years
Country rank
#39630
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medieval fantasy fans

51.8% are female, 48.2% are male, average age 34.1.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Medieval fantasy audience in United States
MetricValue
Female51.8%
Male48.2%
Average age34.1
Estimated audience size436,315
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Medieval fantasy audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3914%
40-4913%
50+16%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Medieval fantasy audience comes from United States.

Worldwide audience distribution share by country for Medieval fantasy
CountryShare
United States25.0%
Japan14.0%
France13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medieval fantasy audience in United States is strongest.

Fig. 05

Top regions by affinity

Medieval fantasy fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.23×
02Vermont<1K1.16×
03North Dakota~1K1.14×
04South Dakota~1K1.10×
05Washington~9K1.06×
06Utah~4K1.06×
07Montana~1K1.06×
08California~50K1.05×
09Kentucky~6K1.04×
10Oregon~5K1.04×
11Virginia~10K1.03×
12Rhode Island~1K1.03×
13Oklahoma~5K1.01×
14Mississippi~4K1.01×
15Hawaii~2K1.01×
16Delaware~1K1.01×
17Idaho~2K1.00×
18West Virginia~2K1.00×
19Arkansas~4K0.99×
20Maine~2K0.99×
21Missouri~7K0.98×
22New Mexico~2K0.98×
23New Hampshire~2K0.98×
24Nebraska~2K0.97×
25Kansas~3K0.96×
26Texas~40K0.95×
27Florida~30K0.95×
28Nevada~4K0.95×
29Washington, District of Columbia~1K0.95×
30Georgia~10K0.94×
31Alabama~6K0.94×
32Pennsylvania~10K0.93×
33Louisiana~5K0.93×
34Michigan~10K0.92×
35Indiana~7K0.92×
36Minnesota~6K0.92×
37Iowa~3K0.92×
38North Carolina~10K0.91×
39Arizona~8K0.91×
40Tennessee~8K0.91×
41Maryland~7K0.89×
42South Carolina~6K0.89×
43Wisconsin~6K0.89×
44Connecticut~4K0.89×
45Ohio~10K0.88×
46Colorado~6K0.88×
47Massachusetts~8K0.87×
48Illinois~10K0.83×
49New Jersey~9K0.80×
50New York~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Medieval fantasy, United States
0.79×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medieval fantasy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medieval fantasy audience
#·InterestCategoryAffinity×
01ArtStationArts & Culture66.26×
02Poldark (2015 TV series)Movies & TV51.15×
03Planet TerrorMovies & TV36.12×
04The TudorsMovies & TV32.84×
05The HobbitMovies & TV22.30×
06Graphic novelLiterature11.10×
07Pirates of the Caribbean (film series)Movies & TV10.78×
08Medieval TimesMovies & TV10.35×
09The Lord of the RingsMovies & TV9.16×
10CheckersFood & Beverages8.79×
11Vikings (TV series)Movies & TV8.60×
12Superhero fictionLiterature7.29×
13Henry CavillMovies & TV6.67×
14PatreonInternet & Social Media6.61×
15Collectible card gameGames6.45×
16Psychological thrillerLiterature5.24×
17Digital artArts & Culture4.55×
18Anime and manga fandomLiterature4.05×
19Planet FitnessSports2.71×
20SupermanMovies & TV1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medieval fantasy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medieval fantasy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.78×
Convenience OrientationPREMIUM1.78×
Community OrientationOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medieval fantasy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.87×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medieval fantasy have in United States?

Medieval fantasy has an estimated audience of 436,315 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Medieval fantasy fans?

51.8% of Medieval fantasy fans are female, 48.2% are male, with an average age of 34.1 years.

03

Which brands do Medieval fantasy fans like most?

Medieval fantasy fans show strongest brand affinity for ArtStation (66.26×), The Hobbit (22.3×), and The Tudors (32.84×) over the country average.

04

Where do Medieval fantasy fans live in United States?

Medieval fantasy fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Medieval fantasy fans also like?

Beyond Medieval fantasy itself, the audience over-indexes on The Hobbit (22.3×), The Tudors (32.84×), Graphic novel (11.1×), and Vikings (TV series) (8.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Medieval fantasy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medieval fantasy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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