Rascasse Audience Intelligence

The Script Audience in United States

A data profile of the people who buy, follow and care about The Script in United States — modelled from more than twelve digital signal sources. The Script has an estimated audience of 317,774 people in United States.

#769among Band in United States#11722among Person in United States#6829in Music & Radio

The average The Script fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Leighton Meester, Placebo (band), James Blunt, with strongest over-indexing on Leighton Meester (65.51× the country average).

Demographically, the The Script audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Script fan in United States is more female, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Leighton Meester.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Script profile in United States.

Audience size
318K
in United States
Gender
58.5%♀
41.5% male
Age
38.9
average years
Country rank
#46936
Person in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Script fans

58.5% are female, 41.5% are male, average age 38.9.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for The Script audience in United States
MetricValue
Female58.5%
Male41.5%
Average age38.9
Estimated audience size317,774
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the The Script audience in United States
Age bracketShare%
16-1925%
20-2916%
30-3916%
40-4919%
50+24%
Fig. 04

Worldwide distribution

23.9%

of the worldwide The Script audience comes from United States.

Worldwide audience distribution share by country for The Script
CountryShare
United Kingdom28.6%
United States23.9%
Indonesia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Script audience in United States is strongest.

Fig. 05

Top regions by affinity

The Script fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K2.24×
02Massachusetts~10K1.71×
03Minnesota~7K1.63×
04Indiana~8K1.46×
05Nevada~4K1.43×
06Pennsylvania~10K1.36×
07Missouri~6K1.27×
08New Jersey~10K1.25×
09New York~20K1.24×
10Wisconsin~6K1.24×
11Oregon~4K1.23×
12Washington~8K1.22×
13Illinois~10K1.21×
14Rhode Island~1K1.20×
15Michigan~10K1.19×
16Ohio~10K1.15×
17Washington, District of Columbia~1K1.10×
18New Hampshire~1K1.08×
19Connecticut~3K1.07×
20Iowa~3K1.00×
21South Dakota<1K1.00×
22Maine~1K0.99×
23Tennessee~6K0.96×
24Vermont<1K0.96×
25Nebraska~1K0.94×
26California~30K0.93×
27Utah~3K0.93×
28Delaware<1K0.93×
29Maryland~5K0.92×
30Hawaii~1K0.92×
31Kentucky~4K0.91×
32Idaho~1K0.91×
33Virginia~7K0.90×
34North Dakota<1K0.90×
35Alaska<1K0.89×
36Colorado~4K0.87×
37West Virginia~1K0.87×
38North Carolina~8K0.85×
39Arizona~5K0.85×
40Arkansas~2K0.84×
41Georgia~8K0.83×
42South Carolina~4K0.83×
43Oklahoma~3K0.82×
44Alabama~3K0.81×
45Louisiana~3K0.81×
46Kansas~2K0.81×
47Mississippi~2K0.79×
48Florida~20K0.77×
49New Mexico~1K0.76×
50Texas~20K0.70×
Fig. 06

Affinity by region

Affinity by region — The Script, United States
0.70×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Script audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Script audience
#·InterestCategoryAffinity×
01Placebo (band)Music & Radio160.58×
02James BluntMusic & Radio106.68×
03Lukas GrahamMusic & Radio104.40×
04Leighton MeesterMovies & TV65.51×
05OneRepublicMusic & Radio58.40×
06China AirlinesTravel & Leisure41.85×
07Isabel Van GelderMusic & Radio36.16×
08Air ChinaTravel & Leisure35.94×
09Goo Goo DollsMusic & Radio31.61×
10Donkey KongGames28.84×
11Myles SmithMusic & Radio28.30×
12Dire StraitsMusic & Radio24.68×
13Alexis BledelMovies & TV14.90×
14Paula AbdulMusic & Radio14.87×
15Django UnchainedMovies & TV12.51×
16Chris MartinMusic & Radio11.47×
17Billy IdolMusic & Radio10.26×
18Genesis (band)Music & Radio6.09×
19Robert RedfordMovies & TV4.38×
20Sabrina CarpenterMusic & Radio3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Script audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Script audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.65×
PatriotismCONSERVATISM1.58×
SustainabilityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Script audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.89×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Script have in United States?

The Script has an estimated audience of 317,774 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Script fans?

58.5% of The Script fans are female, 41.5% are male, with an average age of 38.9 years.

03

Which brands do The Script fans like most?

The Script fans show strongest brand affinity for Leighton Meester (65.51×), Placebo (band) (160.58×), and James Blunt (106.68×) over the country average.

04

Where do The Script fans live in United States?

The Script fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Script fans also like?

Beyond The Script itself, the audience over-indexes on Placebo (band) (160.58×), James Blunt (106.68×), Lukas Graham (104.4×), and Goo Goo Dolls (31.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See The Script audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Script. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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