The Script Audience in United States

The Script has an estimated audience of 308,573 people in United States. 58.5% are female, 41.5% are male, average age 38.9. Top regions: California, New York, Pennsylvania. Top brand affinities: Leighton Meester, Placebo (band), James Blunt, Lukas Graham, Autism Awareness.

The average The Script fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Leighton Meester, Placebo (band), James Blunt, with strongest over-indexing on Leighton Meester (76.81× the country average). Demographically, the The Script audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Script fans

Demographic split for The Script audience in United States
MetricValue
Female58.5%
Male41.5%
Average age38.9
Estimated audience size308,573

Audience persona

The typical The Script fan in United States is more female, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Leighton Meester.

Top regions in United States

Top regions ranked by reach for The Script in United States
RegionReachAffinity
California32,6620.96×
New York24,1501.4×
Pennsylvania15,6471.51×
Texas14,7390.56×
Illinois14,1741.38×
Florida14,0190.67×
Massachusetts12,0791.99×
Ohio11,3591.19×
New Jersey11,1641.42×
Michigan10,6471.32×
Indiana9,7451.73×
Washington8,6681.4×
Minnesota8,4331.91×
Georgia7,4260.78×
Missouri7,2181.45×
Wisconsin6,3051.36×
North Carolina6,1060.66×
Virginia5,9310.79×
Tennessee5,6860.92×
Nevada5,0301.69×
Arizona5,0240.8×
Maryland4,7540.9×
Oregon4,4981.27×
Colorado3,5870.74×
Connecticut3,1711.02×
Kentucky3,1280.81×
South Carolina2,9660.64×
Alabama2,4540.57×
Montana2,4492.86×
Iowa2,4120.95×
Utah2,1930.79×
Louisiana2,0090.5×
Oklahoma1,8610.54×
Kansas1,4340.59×
Nebraska1,3840.89×
Arkansas1,3690.54×
New Hampshire1,3241.09×
Rhode Island1,2181.24×
Idaho1,0960.71×
Washington, District of Columbia1,0931.18×
Mississippi1,0840.43×
Maine1,0720.97×
Hawaii9320.7×
West Virginia8950.62×
New Mexico7360.48×
South Dakota6670.93×
Delaware6530.77×
Vermont4220.78×
North Dakota3790.6×
Alaska3550.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Script audience
BrandAffinityCategory
Leighton Meester76.81×Movies & TV
Placebo (band)182.66×Music & Radio
James Blunt115.49×Music & Radio
Lukas Graham134.7×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Goo Goo Dolls33.97×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
OneRepublic63.6×Music & Radio
Jason Mraz45.04×Music & Radio
Income tax13.19×Business & Career
Isabel Van Gelder36.16×Music & Radio
China Airlines35.87×Travel & Leisure
Donkey Kong38.9×Games
Kia Sportage18.75×Cars & Mobility
Damon Albarn29.88×Music & Radio
Sabrina Carpenter5.12×Music & Radio
Julian Casablancas27.7×Music & Radio
Chris Martin14.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Script audience
TraitClusterScore
Career OrientationPOWER1.3
SustainabilityBALANCE1.23
Quality AwarenessPREMIUM1.23
IndulgenceJOY1.21
MindfulnessBALANCE1.17
Community OrientationOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for The Script
CountryShare
United Kingdom28.9%
United States24.7%
Indonesia4.5%

See The Script audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Script have in United States?

The Script has an estimated audience of 308,573 people in United States, concentrated in California and New York.

What is the gender split and age of The Script fans?

58.5% of The Script fans are female, 41.5% are male, with an average age of 38.9 years.

Which brands do The Script fans like most?

The Script fans show strongest brand affinity for Leighton Meester (76.81×), Placebo (band) (182.66×), and James Blunt (115.49×) over the country average.

Where do The Script fans live in United States?

The Script fans in United States are most concentrated in California (reach 32,662), New York (reach 24,150), and Pennsylvania (reach 15,647). These three regions account for the largest share of the active audience.

What other brands do The Script fans also like?

Beyond The Script itself, the audience over-indexes on Placebo (band) (182.66×), James Blunt (115.49×), Lukas Graham (134.7×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Script. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.