Rascasse Audience Intelligence

The Walking Dead Viewer Demographics in United States

The Walking Dead has an estimated audience of 315K people in United States.

#901among TV series in United States
#4245among movies & series in United States#8575in Movies & TV

The average The Walking Dead fan in United States is 36.5 years old, balanced, and lives primarily in California.

Its fans are 2.5 years younger than the group average of 39.0.

Women make up 49.5% of the fan base, 7.8 percentage points fewer than the group average.

Compared with the other 3067 objects in TV series, The Walking Dead fans stand out for their interest in World War Z (film), Fear the Walking Dead and Norman Reedus.

Interest is seasonal: January, June and November account for 42% of the year's searches, February is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include World War Z (film), Fear the Walking Dead, Norman Reedus, with strongest over-indexing on World War Z (film) (14.47× the country average).

Demographically, the The Walking Dead audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Tradition.

The typical The Walking Dead fan in United States is balanced, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for World War Z (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
315K
in United States
Gender
49.5%♀
50.5% male
Age
36.5
average years
Country rank
#47373
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Walking Dead viewers

49.5% are female, 50.5% are male, average age 36.5.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for The Walking Dead audience in United States
MetricValue
Female49.5%
Male50.5%
Average age36.5
Estimated audience size315K
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the The Walking Dead audience in United States
Age bracketShare%
16-2429%
25-3420%
35-4418%
45-5417%
55+15%
Fig. 04

Worldwide distribution

6.0%

of the worldwide The Walking Dead audience comes from United States.

Worldwide audience distribution share by country for The Walking Dead
CountryShare
Turkey7.1%
United States6.0%
Chile5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Walking Dead fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~5K1.28×
02Oklahoma~5K1.24×
03West Virginia~2K1.21×
04Arkansas~3K1.14×
05Alabama~5K1.13×
06Indiana~7K1.12×
07Tennessee~8K1.11×
08Missouri~6K1.09×
09New Mexico~2K1.06×
10Michigan~10K1.05×
11Mississippi~3K1.05×
12Alaska<1K1.05×
13Arizona~7K1.04×
14Utah~3K1.04×
15Kansas~3K1.04×
16South Carolina~5K1.03×
17Iowa~3K1.03×
18Idaho~2K1.03×
19Texas~20K1.02×
20Ohio~10K1.02×
21Louisiana~4K1.02×
22Montana~1K1.02×
23Georgia~10K1.01×
24North Carolina~10K1.01×
25Oregon~4K1.00×
26Nebraska~2K1.00×
27North Dakota<1K1.00×
28Wyoming<1K1.00×
29Maine~1K0.99×
30New Hampshire~1K0.99×
31South Dakota<1K0.99×
32Pennsylvania~10K0.98×
33Washington~7K0.98×
34Delaware<1K0.98×
35Nevada~3K0.97×
36Vermont<1K0.97×
37Illinois~10K0.95×
38Rhode Island<1K0.95×
39Virginia~8K0.94×
40Maryland~5K0.94×
41Connecticut~3K0.93×
42Colorado~5K0.90×
43Minnesota~5K0.90×
44Wisconsin~5K0.89×
45Hawaii~1K0.89×
46Florida~20K0.88×
47Massachusetts~6K0.88×
48New Jersey~7K0.85×
49California~30K0.84×
50New York~20K0.80×
Fig. 06

Affinity by region

Affinity by region — The Walking Dead, United States
0.80×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Walking Dead audience vs. the country average
#·InterestCategoryAffinity×
01World War Z (film)Movies & TV14.47×
02Fear the Walking DeadMovies & TV13.54×
03Norman ReedusMovies & TV11.87×
04Jeffrey Dean MorganMovies & TV9.96×
05Steven YeunMovies & TV8.82×
06AMC (TV channel)Movies & TV6.33×
07Kevin JamesMovies & TV5.98×
08Dylan O'BrienMovies & TV4.08×
09Horror fictionMovies & TV3.90×
10Vikings (TV series)Movies & TV3.64×
11Game of ThronesMovies & TV3.30×
12Catherine O'HaraMovies & TV3.27×
13True DetectiveMovies & TV3.24×
14Spirit HalloweenKids & Family3.22×
15BeetlejuiceMovies & TV2.77×
16GameStopGames2.75×
17Mobile gameGames2.16×
18Harry PotterMovies & TV2.15×
19ComicsLiterature2.04×
20SupermanMovies & TV2.01×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Walking Dead audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Walking Dead audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
TraditionCONSERVATISM1.21×
PatriotismCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Walking Dead audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
TravellingTHRILL0.79×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Walking Dead over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-walking-dead-13320” · Methodology