Rascasse Audience Intelligence

The Walking Dead Audience in United States

A data profile of the people who buy, follow and care about The Walking Dead in United States — modelled from more than twelve digital signal sources. The Walking Dead has an estimated audience of 314,614 people in United States.

#892among TV series in United States#4234among Movie / TV Show / Series in United States#8562in Movies & TV

The average The Walking Dead fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AMC (TV channel), Superman, Jeffrey Dean Morgan, with strongest over-indexing on AMC (TV channel) (6.33× the country average).

Demographically, the The Walking Dead audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Walking Dead fan in United States is balanced, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for AMC (TV channel).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Walking Dead profile in United States.

Audience size
315K
in United States
Gender
49.5%♀
50.5% male
Age
35.8
average years
Country rank
#47161
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Walking Dead viewers

49.5% are female, 50.5% are male, average age 35.8.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for The Walking Dead audience in United States
MetricValue
Female49.5%
Male50.5%
Average age35.8
Estimated audience size314,614
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the The Walking Dead audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

5.5%

of the worldwide The Walking Dead audience comes from United States.

Worldwide audience distribution share by country for The Walking Dead
CountryShare
United States5.5%
China5.4%
Chile4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Walking Dead audience in United States is strongest.

Fig. 05

Top regions by affinity

The Walking Dead fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~5K1.28×
02Oklahoma~4K1.24×
03West Virginia~2K1.21×
04Arkansas~3K1.14×
05Alabama~5K1.13×
06Indiana~6K1.12×
07Tennessee~7K1.11×
08Missouri~6K1.09×
09New Mexico~2K1.06×
10Michigan~9K1.05×
11Mississippi~3K1.05×
12Alaska<1K1.05×
13Arizona~7K1.04×
14Utah~3K1.04×
15Kansas~3K1.04×
16South Carolina~5K1.03×
17Iowa~3K1.03×
18Idaho~2K1.03×
19Texas~30K1.02×
20Ohio~10K1.02×
21Louisiana~4K1.02×
22Montana<1K1.02×
23Georgia~10K1.01×
24North Carolina~10K1.01×
25Oregon~4K1.00×
26Nebraska~2K1.00×
27North Dakota<1K1.00×
28New Hampshire~1K0.99×
29Maine~1K0.99×
30South Dakota<1K0.99×
31Pennsylvania~10K0.98×
32Washington~6K0.98×
33Delaware<1K0.98×
34Nevada~3K0.97×
35Vermont<1K0.97×
36Illinois~10K0.95×
37Rhode Island<1K0.95×
38Virginia~7K0.94×
39Maryland~5K0.94×
40Connecticut~3K0.93×
41Colorado~4K0.90×
42Minnesota~4K0.90×
43Wisconsin~4K0.89×
44Hawaii~1K0.89×
45Florida~20K0.88×
46Massachusetts~5K0.88×
47New Jersey~7K0.85×
48California~30K0.84×
49Washington, District of Columbia<1K0.82×
50New York~10K0.80×
Fig. 06

Affinity by region

Affinity by region — The Walking Dead, United States
0.80×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Walking Dead audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Walking Dead audience
#·InterestCategoryAffinity×
01World War Z (film)Movies & TV14.47×
02Fear the Walking DeadMovies & TV13.54×
03Norman ReedusMovies & TV11.87×
04Jeffrey Dean MorganMovies & TV9.96×
05Steven YeunMovies & TV8.82×
06AMC (TV channel)Movies & TV6.33×
07Kevin JamesMovies & TV5.98×
08Dylan O'BrienMovies & TV4.08×
09Horror fictionMovies & TV3.90×
10Vikings (TV series)Movies & TV3.64×
11Game of ThronesMovies & TV3.30×
12Catherine O'HaraMovies & TV3.27×
13True DetectiveMovies & TV3.24×
14Spirit HalloweenKids & Family3.22×
15BeetlejuiceMovies & TV2.77×
16GameStopGames2.75×
17Mobile gameGames2.16×
18Harry PotterMovies & TV2.15×
19ComicsLiterature2.04×
20SupermanMovies & TV2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Walking Dead audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Walking Dead audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
TraditionCONSERVATISM1.21×
PatriotismCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Walking Dead audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
TravellingTHRILL0.79×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Walking Dead have in United States?

The Walking Dead has an estimated audience of 314,614 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Walking Dead viewers?

49.5% of The Walking Dead fans are female, 50.5% are male, with an average age of 35.8 years.

03

Which brands do The Walking Dead fans like most?

The Walking Dead fans show strongest brand affinity for AMC (TV channel) (6.33×), Superman (2.01×), and Jeffrey Dean Morgan (9.96×) over the country average.

04

Where do The Walking Dead fans live in United States?

The Walking Dead fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Walking Dead fans also like?

Beyond The Walking Dead itself, the audience over-indexes on Superman (2.01×), Jeffrey Dean Morgan (9.96×), Fear the Walking Dead (13.54×), and Norman Reedus (11.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Walking Dead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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